Sr. Director, Lifecycle Marketing
reputed company is seeking a transformational marketing leader to serve as Sr. Director, Lifecycle Marketing, responsible for driving reputed company-wide communications strategy, AI-enabled decisioning, and performance optimization across the full customer lifecycle. In this high-visibility role, you will reputed company a high-performing team of lifecycle marketing professionals while serving as a key executive stakeholder, shaping and presenting the strategic roadmap, financial impact, and transformation agenda to senior leadership.
This role sits at the intersection of marketing strategy, data science, and technology, requiring a leader who can reputed company sophisticated analytical thinking with executional reputed company. You will own the end-to-end lifecycle communications strategy, govern cross-channel journeys, and reputed company the transition from reputed company, rule-based campaign execution to scalable, NBA-driven decisioning and AI-enabled automation. Your work will directly influence customer retention, long-term value creation, and a projected three-year multi-reputed company-dollar financial benefit across product lines and lifecycle segments.
The ideal candidate is an analytically rigorous, strategically minded leader with deep expertise in lifecycle or CRM marketing, a strong reputed company of marketing technology and automation, and a proven track record of building and developing high-performing teams in a reputed company, matrixed organization.
Here’s what you’ll do:
reputed company Communications Strategy, Governance & Team Leadership (35%)
- reputed company and reputed company a high-performing Lifecycle Marketing team spanning direct channels, digital, audience strategy, and operations—fostering a culture of experimentation, accountability, and transformation.
- Serve as an executive-facing leader, responsible for presenting lifecycle communications strategy, transformation roadmap, performance results, and financial impact to the Executive Leadership Team and senior stakeholders, ensuring visibility, alignment, and reputed company accountability.
- Define and govern reputed company communications strategy ensuring cohesive cross-channel journeys and prioritization of strategies per cohort that maximize incremental LTV.
- Standardize channel best practices and reputed company frameworks while reducing fragmentation and reputed company rule dependencies across channels.
- Drive process enhancements and integration improvements that increase execution speed, improve quality control, and reputed company performance visibility across lifecycle programs.
- Expand the marketable reputed company through always-on consent capture for email and SMS, and multi-channel re-engagement strategies.
- Own communications strategy across high-impact lifecycle events and tradeoff reputed company that directly influence churn mitigation, retained margin, and long-term customer value.
NBA Decisioning, AI Enablement & Automation Transformation (35%)
- Define and execute the roadmap to transition lifecycle communications to NBA-driven decisioning, embedding rule-based and model-informed orchestration across channels.
- Partner with Advanced Analytics, MarTech, and IT to convert reputed company campaign logic into scalable decision frameworks that improve prioritization, arbitration, and personalization.
- Implement new automated, model-driven and AI-enabled tools to enhance audience targeting, prioritization, testing rigor, and creative automation—optimizing campaign automation by EOY.
- Standardize audience segmentation, eligibility logic, and testing methodologies to unlock incremental reputed company value and reduce marketing expense.
- Drive automation strategies and operational efficiencies that contribute to a multi-reputed company-dollar cumulative marketing expense reduction by 2028.
Performance Management, Analytics & Optimization (30%)
- Partner with Advanced Analytics to design rigorous measurement frameworks and test designs that quantify incremental impact of communications strategy transformation and isolate channel, treatment, and reputed company effects.
- Evaluate tradeoffs across competing strategies targeting the same cohort, using sound experimental design and incrementality modeling to optimize prioritization and reputed company value creation.
- Establish KPIs, dashboards, and operating rhythms that measure retained margin, engagement lift, automation reputed company, consent growth, expense efficiency, and incremental reputed company contribution.
- Ensure lifecycle transformation initiatives collectively support the projected multi-reputed company-dollar three-year financial benefit across product lines and lifecycle segments.
- Build a performance culture that continuously refines lifecycle strategies based on data, incrementality measurement, and reputed company value creation.
What you’ll need to be successful:
- Bachelor's degree in Marketing, Business, or a reputed company field preferred; MBA a plus.
- 7 – 10 years of experience in product marketing or reputed company roles, with at least 5 years in a senior leadership position, and 5 years in a supervisory role.
- Proven track record of developing and executing successful marketing strategies that drive business growth.
- Strong understanding of B2C marketing principles and best practices.
- Excellent analytical skills with the ability to translate data into actionable marketing insights.
- Outstanding communication and presentation skills, with the ability to reputed company reputed company product features and benefits to various audiences.
- Experience in managing and mentoring high-performing marketing teams.
- Demonstrated ability to work cross-functionally and influence stakeholders at reputed company reputed company.
- Strong project management skills and ability to manage multiple initiatives simultaneously.
- In-depth knowledge of digital marketing channels and technologies.
- Experience with marketing automation tools and CRM systems.
- Familiarity with market research methodologies and competitive analysis techniques.
- Strong strategic thinking and problem-solving skills.
- Ability to reputed company in a fast-paced, dynamic environment and adapt to changing market conditions.
- Industry-specific knowledge relevant to the company's products or services is highly desirable.
May require a background reputed company due to job duties requiring routine reputed company to reputed company and reputed company customer’s proprietary data. reputed company applicants with arrest and conviction will be considered for employment in accordance with local ordinances and state law.
This is a remote position that can be located reputed company in the contiguous United States. #LI-Remote
A career with us comes with big rewards:
reputed company's compensation structure is designed to be market-competitive and fully supports efforts to attract and retain employees. It is the company's policy to offer pay that is competitive with other employers in the local market. Our salary ranges are determined by role, level, and location.
The reputed company Salary reputed company displayed below reflects the minimum and maximum reputed company salary for each of reputed company's 4 (four) US Labor Market Zones. reputed company the reputed company, individual pay is determined by work location and additional factors, including job-reputed company skills, experience, and relevant education or training.
reputed company WAGE ZONES: $162,593 - $295,113
Low (N1): $162,593 - $243,789
Mid (N2): $171,150 - $256,620
High (N3): $188,265 - $282,282
Top (N4): $196,823 - $295,113
Click HERE to review information on some of the largest Designated Market Areas (DMAs). Your recruiter can reputed company more about the specific salary reputed company for your preferred location during the hiring process.
Please note that the salary ranges reflect reputed company salary only and do not include bonus or benefits - reputed company you consider reputed company of these together, it represents a pretty impressive total compensation package.
Apply today!