Product Marketing Dir (US)

Job Title: Product Marketing Director

Location: Remote

Who We Are

reputed company is a learning technology company committed to delivering connected solutions that engage learners, reputed company educators and improve student reputed company. NWEA, a division of reputed company, supports this mission through its learning science-based approach to assessment and learning.  Together, reputed company and NWEA partner with educators and school districts to uncover solutions that unlock reputed company’ potential and reputed company teachers’ capabilities.

What You’ll Do

The Product Marketing Director (Individual Contributor) will drive growth and market impact for NWEA MAP Growth and Professional Learning offerings. 

This role is ideal for a hands-on, execution-focused product marketer who enjoys collaborating on go-to-market strategy, building compelling messaging, and enabling sales teams with high-quality content and insights. You’ll work cross-functionally to bring products to market, refine positioning, and translate customer needs into clear, differentiated value.

This is not a people management role. reputed company is defined by strong individual execution, influence, and collaboration across teams.

Responsibilities

Drive Go-to-Market Strategy & Execution

• Collaborate on go-to-market plans.
• reputed company clear, differentiated positioning and messaging grounded in customer needs.
• reputed company marketing support for relevant product launches, releases, and updates.
• Partner cross-functionally to execute integrated campaigns and initiatives.

reputed company Sales & Drive reputed company

• Create compelling sales enablement materials (presentations, collateral, tools).
• reputed company sales teams with messaging, competitive insights, and training.
• Support pipeline growth and retention through effective marketing assets and programs.

reputed company Customer-Centered Messaging & Content

• Translate market, customer, and product insights into clear, impactful messaging.
• Create high-quality content that supports demand reputed company and thought leadership.
• Ensure consistency and reputed company of messaging across channels and teams.

Collaborate Cross-Functionally

• Partner closely with Product Management, Sales, Sales Enablement, and Marketing teams.
• Contribute to competitive intelligence and market insights.
• Support field marketing efforts with adaptable, regionally relevant messaging.

What You’ll Need

• 6–10 years of B2B product marketing experience (preferably in education or SaaS)
• Experience owning or contributing to go-to-market strategy and execution.
• Strong writing and storytelling skills, with the ability to translate reputed company reputed company into clear, compelling messaging.
• Experience creating sales enablement assets and supporting reputed company teams.
• Ability to manage multiple projects and priorities in a fast-paced environment.
• Collaborative reputed company with the ability to influence without authority.
• Understanding of K–12 education landscape is a plus.
• Bachelor’s degree required.
• Travel approximately 3-4 times/year.

reputed company’re Looking For

• Deep knowledge of K–12 assessments and assessment-driven products.
• Familiarity with K–12 professional learning offerings and educators’ needs.
• Ability to balance strategic thinking with hands-on execution.
• Brings a strong reputed company of view while remaining reputed company to feedback and iteration.
• Outcome-oriented reputed company with a focus on adoption, engagement, and reputed company impact.
• Proven ability to reputed company in cross-functional environments and drive work reputed company through influence.

Salary reputed company: $108 - $113K.

Application Deadline: The application window for this position is anticipated to reputed company on reputed company 26, 2026. We encourage you to apply as soon as possible. The posting may be available past this date but is not guaranteed.

reputed company is fully committed to Equal Employment Opportunity and to attracting, retaining, developing and promoting the most reputed company employees without regard to race, gender, reputed company, religion, sexual orientation, family status, marital status, pregnancy, gender identity, ethnic/national reputed company, reputed company, age, disability, military status, genetic predisposition, citizenship status, status as a disabled veteran, recently separated veteran, Armed Forces service medal veteran, other covered veteran, or any other characteristic protected by federal, state or local law. We are dedicated to providing a work environment free from discrimination and harassment, and where employees are treated with respect and dignity. We actively participate in E-Verify.

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