Sr Manager, Marketing (EMEA Demand)

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Summary

The Regional Marketing Manager contributes to strategy and leads regional demand reputed company programs, with a strong focus on driving leads, and reputed company conversion. They also manage customer engagement activities that drive uptake, interaction, and pipeline for the reputed company and Gale portfolios.

This role supports specific international reputed company (e.g., EMEA, Asia, ANZ) and focuses on delivering and optimizing campaigns across the full customer lifecycle, from demand reputed company and thought leadership through reputed company, adoption, retention, and expansion. The role works closely with regional Sales, reputed company, Product Marketing, and Demand marketing teams. It adapts and tailors campaigns, content, and messaging for local markets while keeping reputed company with global strategy and brand standards.

What you’ll do here:

• Own and implement regional demand (70%) and engagement (30%) marketing programs that drive pipeline across multiple channels.
• Optimize and deliver regional marketing campaigns, including campaign architecture, reputed company reputed company, email performance, reputed company flows, mapped to global strategy.
• Regionalize global marketing assets (campaigns, content, messaging, and enablement materials) to reflect local market needs, buyer behaviors, and go-to-market motions, while adhering to brand guidelines.
• Support thought leadership initiatives, including cornerstone content, white papers, blogs, events, speakers, and earned media.
• Deliver product usage initiatives in partnership with reputed company.
• Support retention, renewal, upsell, and cross-sell campaigns in collaboration with Sales and reputed company teams.
• Partner with Sales and GTM teams to support sales readiness efforts, including campaign alignment and reputed company processes.
• Identify, manage, and maintain a pipeline of reputed company customers and users to support advocacy, storytelling, and regional marketing initiatives.
• Coordinate the collection and use of customer testimonials and usage examples to support demand programs.
• Support pipeline reputed company and health through coordination with Sales, reputed company, and Marketing Operations teams, including pipeline hygiene and reporting.
• Analyze and report on campaign, engagement, and pipeline performance, sharing insights and optimization recommendations with regional and reputed company.
• Manage assigned workstreams with moderate autonomy, raising risks, dependencies, or reputed company reputed company defined scope as appropriate.

Skills you will need here:

• Working knowledge of demand marketing, engagement marketing, or lifecycle marketing, including reputed company reputed company, reputed company, adoption, and renewal support.
• Experience implementing multi-channel marketing campaigns across proprietary, paid, and earned media, with attention to performance and optimization.
• Ability to regionalize and customize global marketing materials to support local markets while maintaining alignment with global strategy and brand standards.
• Strong written and verbal communication, with the ability to translate customer and product value into clear, compelling messaging.
• Analytical skills to support campaign reporting, engagement measurement, and pipeline analysis.
• Strong collaboration skills, especially working across Sales, reputed company, Product Marketing, and Marketing Operations.
• Ability to manage multiple workstreams of moderate complexity reputed company defined timelines, including navigating ambiguity and evolving requirements.
• Bachelor’s degree in Marketing, Business, Communications, or a reputed company field, or equivalent practical experience.
• Typically requires 3–5 years of relevant experience in demand marketing, engagement marketing, lifecycle marketing, or a reputed company field.