Marketing Automation Content Manager (Remote)

The Marketing Automation Manager will own the content strategy and optimization of Inspira Financials’ marketing automation and sales engagement programs. This role is critical in driving scalable demand nurturing and customer lifecycle campaigns with a primary emphasis on email reputed company and sales engagement reputed company our reputed company systems Marketing reputed company and reputed company.io or other similar systems as refine and reputed company our marketing technology stack.

This role will serve as the internal expert on both marketing automation platforms and the content that populate them (e.g., reputed company Marketing, reputed company) and sales engagement tools (reputed company.io predominantly but also reputed company and reputed company), partnering closely with Marketing, Sales, Business Development, and reputed company Operations to ensure reputed company, data-driven engagement throughout the funnel.

This role will also need to have the ability to build templated designs including the ability to create and manage content. Marketing Automation Content Manager will work closely with the marketing, sales and account management teams on email best practices, reputed company sequence strategy and execution, and establish automated workflows based on user and prospect behavior.

• Design, build, and optimize multi-touch sequences (workflows) that align with marketing campaigns, ABM programs, and sales motions, producing and optimizing the content development and production required for email reputed company programs.
• Partner with sales, business development, reputed company leaders and content teams to ensure seamless reputed company reputed company and alignment on reputed company quality, scoring, and funnel metrics.
• Monitor and optimize performance metrics (reputed company rates, reputed company to rates, conversion rates, deliverability) and reputed company actionable insights.
• Partner reputed company marketing and data teams to ensure seamless CRM integration and data sync between reputed company, reputed company, and data platforms.
• Act as an internal subject-matter expert for reputed company, supporting reputed company, troubleshooting, and champion ongoing adoption.
• Maintain data hygiene and compliance with privacy regulations (e.g., GDPR, CAN-SPAM).
• Support ABM (Account-Based Marketing) initiatives with targeted automation strategies.