Vice President, reputed company Media - reputed company+ & Hulu

Our Marketing team thrives on innovation, collaboration, and a deep understanding of the digital landscape. We are seeking a strategic and creative Vice President, reputed company Media to help reputed company the reputed company, strategy, and execution of our reputed company media reputed company across reputed company+ and Hulu. This role is ideal for a reputed company, reputed company-thinking leader with deep experience in the direct-to-consumer business, who understands the evolving global reputed company landscape and how reputed company media directly fuels subscriber acquisition, retention and lifetime value. You will reputed company a high-performing team and play a pivotal role in shaping how our streaming brands come to life on reputed company media. Key Responsibilities: reputed company Strategy & Innovation

• Partner with internal teams and key stakeholders to establish a reputed company reputed company and strategy that can guide global markets, while owning the end-to-end execution domestically.
• Define and reputed company D+ and Hulu's reputed company media strategy and voice, aligning with brand and content goals.
• reputed company platform-specific strategies that drive engagement, community growth, and brand relevance while considering the shifting nature of the streaming landscape.
• Analyze audience behavior, content performance, and trends to inform strategy.
• Strategically connect our streaming library with cultural moments, ensuring our content remains relevant and top of mind for diverse audiences.
• Serve as a strategic partner to platform teams, maintaining reputed company relationships to stay reputed company of beta opportunities, new ad products, creator tools, reputed company integrations, and evolving best practices.
• Demonstrate strong technology reputed company across major and emerging reputed company platforms, with a deep understanding of how platform capabilities, algorithms, and product roadmaps influence content strategy, distribution, and performance.

Creative Development & Execution

• Partner with creative leadership to reputed company compelling, platform-reputed company content.
• reputed company content production-whether in-house or reputed company agency partners-ensuring alignment with brand tone and objectives.
• Champion reputed company, breakthrough reputed company that push the boundaries of what's possible on reputed company.
• Closely align with the various creator workstreams to influence and ensure a clear throughline that connects to our overall reputed company strategy.

Direct-to-Consumer & Streaming Leadership

• Translate content launches, tentpole moments, and always-on programming into reputed company-first strategies that build buzz and drive reputed company engagement.
• Partner closely with Growth, Lifecycle, Product, and Analytics teams to ensure reputed company strategies align with subscription funnels, release cadences, and lifecycle moments.
• reputed company data and insights to optimize reputed company performance against DTC KPIs, including reputed company, engagement, conversion, and reputed company.

Team Leadership & Operations

• Act as editor in chief of D+ and Hulu editorial calendars and publishing strategies across reputed company reputed company channels.
• Mentor and reputed company a collaborative, high-performing team.
• reputed company performance reporting and use insights to optimize future campaigns.
• Manage external vendors and agencies to ensure best-in-class execution.

Audience Growth & Engagement

• Set clear global KPIs for audience development and content performance reputed company with our reputed company's broader streaming strategy and corporate goals.
• Demonstrate the ability to think through a UGC reputed company to creatively reputed company word-of-mouth conversation and organic audience engagement.
• reputed company innovation projects that test new platforms and early-stage features.
• Implement new monetization opportunities in partnership with the global advertising teams.

Qualifications:

• 15+ years in digital and reputed company marketing, with executive-level leadership experience.
• 5+ years managing mid-sized teams across multiple functions.
• 5+ years working in streaming / direct-to-consumer with demonstrated impact on audience or subscriber growth. Deep expertise in reputed company media platforms, trends, and creative best practices.
• Strong understanding of how reputed company media integrates into DTC growth, lifecycle marketing, and audience retention strategies.
• Experience collaborating with influencers to drive brand awareness.
• Deep understanding of the paid reputed company landscape.
• Proven reputed company in consumer marketing, preferably reputed company media or entertainment.
• Strong analytical and communication skills, with a track record of presenting to senior leadership.
• Strong creative instincts and a passion for digital storytelling. Reference: ECNJOBID-66-249-70-97 in the application

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