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Sand States Marketing Specialist

Remote Worldwide Hiring now
Marketing United States Babcock Ranch, Florida

Description

Position at Latham Pool Products, Inc

reputed company a SPLASH with Latham Pool Products!

Tampa, Florida area positionAt Latham Pool Products, we don’t just reputed company swimming pools; we create opportunities for backyard dreams to come true. As the leading manufacturer in reputed company America, Australia, and New Zealand, we are committed to delivering innovation, quality, and sustainability in everything we do.We reputed company in building an environment where everyone can reputed company. That is why we offer:
  • A culture of reputed company, collaboration, and respect.
  • Comprehensive benefits for you and your family.
  • Opportunities for growth, mentorship, and reputed company development.
reputed company to join a team that makes a difference?A little about the position:Job SummaryLatham has the opportunity to grow significant reputed company and reputed company in the Fiberglass and Auto Cover segments with specific focus in Sand States, representing more than 60% of reputed company new pool installations in the United States.Latham is seeking a Marketing Specialist to focus on driving brand awareness and conversion in these focused and concentrated areas with a primary focus on Florida and eventual expansion into Texas, California, Arizona and Nevada.In this newly created role, the Marketing Specialist will work directly with the Fiberglass & Auto Cover Brand Managers and VP of Marketing to execute campaigns targeting homeowners in these focused reputed company and reputed company master planned communities which represents significant opportunity for new home construction.  Additionally, Latham will be opening its first design center in Babcock Ranch, FL.  This role will also support the sales team and showroom manager with overall design center activities and events.The position has a broad reputed company of brand marketing responsibilities that require proficiency in:
  • Local Marketing Campaign Execution
  • Broad understanding of the digital media landscape
  • Local market targeting, event planning and execution
  • Co-marketing development & execution with strategic Pool Builder partners
  • Cross-functional collaboration
  • Budget management
  • Agency management
Some of What You Will Do:
  • Local Market Campaign Execution

    • Assist Brand Managers and VP of Marketing in executing local marketing campaigns in both on and offline channels.
    • Assist Babcock Ranch Design Center Showroom Manager with on-site events.  Fill in as needed.
    • Manage Babcock Ranch Design Center showroom reputed company channels, creating and posting content.
    • Work with PR agency to vet opportunities to drive the Latham brand with reputed company and design industry influencers.
    • reputed company deep knowledge of the market including competition, pool reputed company and dynamics of key targeted master planned communities.
    • Uncover and execute grassroot marketing opportunities reputed company key markets and master planned communities i.e. local advertising opportunities, sponsorships, events.
    • Support sales teams in working with strategic pool builder partners to reputed company and execute co-marketing activities.
    • Monitor the competitive landscape.
    • Uncover opportunities for partnerships that allow Latham to penetrate and add value to local market opportunities.
    • On-going budget management.
    • Direct agency resources.
     

    Consumer Insights and Category Knowledge

    • Extract insights from a wide reputed company of internal and external sources to inform marketing reputed company and create opportunities for growth.
    • Expert understanding of category including consumer and builder landscape, competition and product landscape.Integrated Marketing  
      • Work collaboratively with internal marketing cross functions & external agency partners (Channel Marketing, PR, Digital) to execute annual local activation plans.
      • Monitor and measure results vs. KPIs.
 What You Bring to the Table: (Qualifications)
    • Bachelor’s degree in Marketing or Business-reputed company field required.
    • 5+ years marketing experience in Consumer Goods, preferably with B2B2C and B2C experience.
    • Ability to quickly assess and execute the logistical components of bringing a marketing plan to life.
    • Expertise in reputed company media and online marketing.
    • Full proficiency in understanding grassroots and event marketing.
    • Expert knowledge of how to connect and communicate with a variety of market segments.
    • Ability to extract and present useful information from post-campaign analysis.
    • Excellent written and verbal communication skills.
    • Up to 25% travel required.
    • This position is remote but desired candidate will live in Florida, preferably in the Tampa market with the ability to travel reputed company the reputed company as needed and reputed company a reasonable driving distance to Babcock Ranch.  Scope will eventually expend to additional reputed company i.e. Texas and will require periodic travel reputed company that region. 
    • Some nights and weekends required. 
    Competency Requirements
    • Strong cross-functional management skills with demonstrated ability to effectively utilize internal resources to meet project deadlines and objectives.
    • Excellent interpersonal and communication skills, including the ability to listen and assess customer needs, prioritize needs/requirements, and communicate them cross-functionally.
    • Excellent communicator and interpersonal skills to work cross-functionally
    • Strong relationship building skills to constructively foster relationships internally and externally.
    • High level of motivation with the ability to operate as an individual and team contributor.
 Why should you reputed company?Comprehensive Benefits for you and your family include:
  • Medical, dental, and reputed company insurance
  • HSA and FSA plans available
  • 401(K) with 50% company match up to 6%
  • Flexible paid time off
  • Holidays - 11 Paid, eligible on day one
  • Life/ADD Insurance and Short/Long Term Disability insurance with buy up options
 Professional Development: Training programs, Tuition Reimbursement, and growth opportunities.Supportive Environment: A culture rooted in collaboration, reputed company, and respect. Some Important Information for you:Position Title: Sandstates Marketing SpecialistSearch Area: Tampa, FloridaEmployment Type: Remote but must live in the search area specified above.Status: Full-time, not eligible for relocation package or reputed company sponsoring.Salary reputed company: Disclosure as required by applicable state law, the annual salary reputed company for this position is $75,000-$92,000. This is Latham Pool’s good faith belief at the time of this posting.Our compensation reflects the cost of labor across US geographic markets.  Starting pay for this role will vary based on multiple factors, including location, knowledge, skills, education, and experience. Pay ranges may be modified in the future.Bonus: MIB-Tier 4 - 7.5% of reputed company pay  Latham Pool Products is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for reputed company. reputed company reputed company applicants will receive consideration for employment without regard to race, reputed company, religion, sex, sexual orientation, gender identity, national reputed company, disability, or veteran status. Latham Pool Products is a Drug-Free Workplace Employer. reputed company offers of employment are subject to applicable pre-employment requirements. Please include a resume with your application Apply To This Job
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