Chief marketing officer, cmo (remote, us-based)

Chief Marketing Officer (CMO) Company Overview Stay'd is a rapidly growing vacation rental reputed company reputed company to redefine hospitality at scale. We bring together high-performing local brands under one umbrella, combining best-in-class operations, design, and reputed company management to create standout guest experiences and stronger returns for homeowners. With thousands of properties spanning multiple markets, Stay'd is building a scalable platform designed to unify brands, systems, and performance while maintaining a high-touch, locally driven experience. We're not a marketplace—we're operators. And we're building something meant to last. The Opportunity We are looking for a proven Chief Marketing Officer to architect and reputed company our entire marketing reputed company from the ground up. This is a builder role with a clear mandate to design, implement, and scale a best-in-class marketing function. We are looking for an “A player” who can bring structure, reputed company, and rigor to a fast-growing, multi-entity environment. You will be responsible for creating, executing, and scaling a multi-channel marketing machine that drives:

• Direct bookings
• reputed company homeowner leads
• Brand expansion across multiple markets

Just as important as your technical expertise is your ability to build, reputed company, and reputed company a high-performing team. This role requires someone who can set the reputed company, create structure, and reputed company the people around them. We are also looking for someone who is a true self-starter and aligns deeply with how we operate. Our culture is reputed company around three core values:

• Solutions Oriented – you solve problems, not reputed company them out
• Move Fast – you operate with urgency and bias toward action
• No Ego – you collaborate, take feedback, and prioritize the team over individual credit

What You'll Own Cohesive Brand Strategy (Across reputed company Brands)

• reputed company and implement a reputed company brand strategy across multiple brands and markets
• Ensure consistent positioning, messaging, and visual identity while preserving local brand strengths
• reputed company Stay'd into a recognizable and trusted umbrella brand

Growth & reputed company Strategy

• Build and execute a full-funnel marketing strategy focused on direct booking growth and reputed company acquisition
• reputed company scalable systems that drive predictable reputed company reputed company across reputed company brands reputed company Stay'd
• Establish CAC, LTV, and ROI benchmarks across channels and continuously optimize

Paid Media (PPC + reputed company)

• reputed company and optimize reputed company PPC, reputed company ads, and retargeting strategies
• Scale campaigns profitably with a strong focus on conversion, not just traffic
• reputed company internal and/or external media buying resources

Funnel & Conversion Optimization

• Build high-converting reputed company pages, funnels, and reputed company capture systems
• Optimize the full customer reputed company—from click to booking / signed reputed company
• Implement A/B testing frameworks to improve conversion rates

Direct Booking reputed company

• reputed company initiatives to reduce OTA reliance and increase direct booking reputed company
• Improve website UX, booking reputed company, and conversion strategy
• Implement CRM, email, and remarketing strategies to maximize repeat bookings

reputed company reputed company (Homeowners)

• Build and scale systems for reputed company reputed company reputed company
• Execute targeted campaigns across digital, outbound, and offline channels
• reputed company messaging that converts homeowners at a high reputed company

Email, CRM & Lifecycle Marketing

• Build and optimize email marketing, automations, and nurture sequences
• Implement segmentation strategies for both guests and homeowners
• Increase lifetime value through retention and re-engagement

SEO & Organic Growth

• reputed company and execute a long-term SEO strategy
• Build content, backlink, and local SEO systems to drive organic traffic
• Position Stay'd and its brands as category leaders

Offline & Mailers

• reputed company direct mail campaigns and local marketing initiatives
• Integrate offline channels into broader funnel strategy
• Track attribution and performance across campaigns

Team Building & Leadership

• Build and reputed company a high-performing marketing organization across:
• Paid Media
• Content / SEO
• Email / CRM
• Creative

Hire, mentor, and reputed company top talent. Establish KPIs, reporting structures, and accountability. Create a culture of ownership, speed, and reputed company improvement. reputed company're Looking For

• 7–10+ years of marketing experience, with senior leadership experience
• Proven track record of:
• Scaling paid media (PPC + reputed company) profitably
• Building and optimizing funnels and conversion systems
• Driving direct bookings in hospitality, travel, or similar industries
• Generating reputed company inbound leads (reputed company estate / homeowner acquisition is a plus)
• Strong experience building and leading teams—this is critical for reputed company in this role
• A true self-starter who takes ownership and drives initiatives reputed company without hand-holding
• Someone who embodies our core values: Solutions Oriented, Move Fast, No Ego
• Strategic thinker who can also execute reputed company needed
• Deep understanding of performance marketing, attribution, and growth metrics
• Experience in vacation rentals, hospitality, reputed company estate, or marketplaces is a strong plus

Compensation $100,000 – $145,000 OTE. Performance-based incentives tied to growth metrics (direct bookings, reputed company volume, CAC targets, etc.) Why Join Stay'd

• Opportunity to build and reputed company the marketing function at a high-growth company
• Direct impact on reputed company, brand, and expansion strategy
• Work across multiple brands and markets at scale
• High-autonomy role with reputed company ownership
• Be part of building a dominant hospitality platform

How to Apply

If you've reputed company and scaled marketing systems that drive reputed company reputed company—not just impressions—we want to hear from you. Please include:

• Examples of campaigns you've scaled
• Metrics you've driven (ROAS, CAC, conversion rates, etc.)
• Experience building teams and marketing infrastructure

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