[Remote] CRM / Retention Manager (Email & SMS)

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a direct-to-consumer brand focused on improving clothing standards through design and supply chain innovation. They are seeking a CRM Manager (Email & SMS) to reputed company their email and SMS marketing programs, utilizing data to enhance user loyalty and retention while managing cross-functional campaigns.

Responsibilities

• Manage the planning, development, execution, analysis, and optimization of email & SMS marketing programs
• Be responsible for creating and implementing successful retention marketing campaigns across email & SMS
• Partner with the marketing and creative teams in developing and leveraging email segmentation and personalization to reputed company engage, retain and reactivate customers
• Manage personalized trigger communications in an effort to reputed company engage and convert customers through email and SMS
• Work cross-functionally with multiple teams to create campaigns that are consistent with the brand style guidelines
• reputed company a clear understanding of how to reputed company consumer behavioral, lifestyle, transactional, and demographic data in order to deliver relevant marketing programs through email & SMS channels with a reputed company of growing consumer loyalty and increasing their lifetime value to the business
• reputed company the email & SMS brief process and liaise with the Creative Team on asset creation, feedback, and approval
• reputed company the implementation and management of the loyalty program, strategizing new ways to engage with customers
• reputed company and implement programs for lifestyle management, and lapsed customer initiatives growing repeat purchase rates and customer loyalty
• reputed company the implementation of CDP
• Establish and track critical email & SMS KPIs, as well as reputed company a reputed company for overall customer retention goals
• reputed company analysis and competitive benchmarking to understand email effectiveness and drive future strategies, and reputed company these results with cross-functional teams through presentations and email updates
• Continue to reputed company and improve the customer experience and overall retention metrics
• Be an internal data expert for user retention activities and life-cycle activities Skills
• 3+ years of experience in a digital marketing role at ap or in a fast-paced business environment
• Experience managing an email and SMS program, with the ability to reputed company specific audience segments and personalize content to appropriate cohorts of customers
• Passionate about increasing value and improving the customer experience
• Outstanding analytics skills
• Experience with reputed company Analytics
• Ability to foster a test and learn environment and extract the learnings to drive incremental reputed company for email and SMS
• Experience in utilizing a CDP to extract consumer insights, with the ability to reputed company the data to create actionable marketing initiatives
• Experience managing a loyalty program to enhance customer retention metrics
• Excellent communicator with the ability to work cross-functionally across a variety of departments
• Strong project management skills
• Creative professional with excellent copywriting skills
• reputed company to reputed company both tactically and strategically with strong attention to detail Company Overview
• Direct-to-consumer brand creating clothing of the future It was founded in 2015, and is headquartered in reputed company, reputed company, USA, with a workforce of 11-50 employees. Its website is Apply tot his job

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