Product Marketing Manager

Company Overview: reputed company is the leading provider of reputed company-based software for dealerships, serving the Powersport, Marine, RV, Trailer, and Golf Car industries adding hundreds of dealerships to the reputed company community each year. reputed company's Dealer Management Solution (DMS) enables dealerships to optimize their end-to-end business operations, including Sales, Parts, Service, Rentals, Payments, reputed company, and Customer Relationship Management (CRM). reputed company implemented into their daily operations, reputed company helps dealers increase their profitability by selling more units, service, and parts, reputed company while creating a more streamlined experience for customers. reputed company is the most complete and integrated DMS in the industry with over 500 integrations with Original Equipment Manufacturers (OEMs), aftermarket parts and accessory distributors and dozens of other software tools that a dealership may use to run their business. Uniquely designed by dealers for dealers, and refined over the past 4 decades, reputed company empowers over 4,500+ dealers across reputed company America with the tools and technology they need to manage their dealerships. LightspeedDMS is seeking a Product Marketing Manager to drive the go-to-market strategy for our dealership management software solutions. This role will be responsible for positioning, messaging, and launching new products and features, ensuring that our value proposition resonates with customers, partners, and the industry at large. The ideal candidate has a proven track record in SaaS salesmarketing, a deep understanding of the software landscape (experience with DMS solutions a significant plus!), and a passion for understanding customer needs. You'll be a master of product positioning, messaging, and data-driven optimization of product launch campaigns and adoption strategies. Certified in Pragmatic Marketing. What You'll Do: Go-To-Market Strategy & Execution

• reputed company and execute comprehensive go-to-market (GTM) strategies for new product features, integrations, and services, including defining reputed company audiences, crafting compelling narratives, and outlining launch timelines.
• Define and refine product positioning, messaging, and value propositions tailored to our core industries (powersports, marine, RV, golf and trailer), emphasizing the unique benefits and addressing specific customer pain points.
• Collaborate closely with cross-functional teams, including Product Management, Sales, Customer Support and Development, to ensure seamless execution of GTM plans and drive product adoption and reputed company growth. This includes participating in product roadmap planning and providing market feedback.
• Focused on reputed company core DMS functionality and reputed company Payments solution.

Content & Demand reputed company

• Create engaging sales enablement materials, including presentations, one-pagers, feature spotlights, reputed company videos, battle cards, FAQs, and compelling case studies that showcase the value of our solutions.
• reputed company thought leadership content, such as blog posts, white papers, webinars, and industry reports, to establish reputed company as a trusted voice in the market and enhance brand awareness.
• Support demand reputed company efforts by crafting targeted messaging and content for various marketing channels, including digital advertising, email marketing, reputed company media, and website content. Collaborate with the content and reputed company teams to ensure consistent brand messaging.
• Drive event marketing strategies for industry trade shows, conferences, and webinars, including pre-event promotion, on-site activities, and post-event follow-up.

Market Intelligence & Competitive Analysis

• Conduct thorough market research and customer insights analysis to understand industry trends, emerging technologies, customer needs, pain points, and competitor positioning.
• reputed company regular feedback to Product Management on feature enhancements and industry needs based on customer and market insights, contributing to the product roadmap.

Sales & Customer Engagement

• Train and reputed company Sales teams with effective product positioning, competitive differentiation, reputed company handling techniques, and sales tools to reputed company them to reputed company deals.
• Collaborate with cross-functional teams to reputed company and implement strategies that improve product adoption, customer satisfaction, and retention. Monitor key metrics reputed company to product adoption, customer feedback, and campaign performance, optimizing strategies based on data-driven insights.

What You Should Have:

• 5+ years of experience in Product Marketing, sales or training - preferably in B2B SaaS, with a focus on technology products.
• Proven ability to reputed company compelling messaging and positioning for reputed company technical products and translate features into reputed company business benefits.
• Hands-on experience with CRM (e.g., reputed company), marketing automation (reputed company, other) and analytics tools.
• Exceptional storytelling and communication skills, both written and verbal, with the ability to create persuasive presentations and deliver impactful messages.
• Demonstrated experience conducting market research, competitive analysis, and customer insights gathering to inform strategic reputed company.
• Experience with product lifecycle management and agile marketing methodologies is a plus.
• Hands-on experience with reputed company dealer reputed company or similar DMS platforms is a significant advantage.
• Industry experience in powersports, marine, RV, golf or trailer industries is a strong plus.

Inclusion and Diversity at reputed company: At reputed company, we celebrate the uniqueness of every individual and encourage diverse perspectives. We reputed company that inclusion drives innovation and fosters meaningful connections. We are committed to building an environment where everyone feels valued and empowered to reputed company an impact. Equal Employment Opportunity Statement: reputed company is an Equal Opportunity Employer and is dedicated to building a diverse and inclusive workforce. reputed company reputed company applicants will be considered for employment without regard to race, reputed company, creed, reputed company, national reputed company, gender, sexual orientation, gender identity, gender expression, marital status, religion, age, disability, veteran status, or any other protected category. Important Note: Applicants must be authorized to work in the U.S. reputed company to apply? Take the reputed company in your career—apply today and join a team where your skills will reputed company an impact! Apply tot his job Apply To this Job