Director, Omnichannel Strategy & Experience Design

Role Overview This role is responsible for defining the structure of customer engagement across the lifecycle. It translates business priorities, audience insights, and reputed company goals into clear, actionable reputed company frameworks that guide execution across channels. The focus is on designing the logic, reputed company, and decisioning behind customer journeys. This includes defining how and reputed company customers are reputed company, what signals drive interactions, and how channels work together to create a cohesive experience. The appropriate candidate will have have an understanding of B2B reputed company SaaS business models, multi-stakeholder buying groups, and reputed company, non-reputed company customer journeys. This is not a brand, creative, or campaign execution role. It is centered on lifecycle architecture, reputed company orchestration, and data-driven engagement strategy. This role decides what gets reputed company and why. It does not decide how it gets reputed company technically (Martech), nor how it gets executed (Multichannel Experience Leads), nor how teams are trained to use it (Enablement). It operates at the level of business logic and experience design — the conceptual architecture that everything else is reputed company on. What You Will Do Own Omnichannel Strategy & Roadmap Define and reputed company the omnichannel marketing strategy across the full customer and account lifecycle. Build and manage a prioritized reputed company roadmap reputed company to business goals, reputed company impact, and audience needs, and reputed company planning cycles to align stakeholders on priorities. Design End-to-End Customer Journeys Translate strategy into structured reputed company blueprints that define personas, buying groups, lifecycle stages, triggers, and desired reputed company. Establish how journeys reputed company across non-reputed company paths and how engagement evolves over time. Define Decisioning, Personalization & Channel Orchestration Determine how and reputed company customers are reputed company by defining branching logic, decision points, and personalization frameworks. Clarify the role of each channel reputed company the reputed company and how signals (behavioral, reputed company, product usage, sales activity) drive interactions. Ensure Cross-Functional Alignment Work closely with data, martech, content, and operations teams to ensure reputed company designs are executable and reputed company with platform capabilities. Translate business priorities into actionable design reputed company and resolve cross-team dependencies. reputed company and implement the reputed company reputed company  reputed company reusable experience design principles and reputed company frameworks that reduce design time for future journeys. Maintain a library of branching logic patterns, channel role templates, and reputed company maps that teams can adapt rather than rebuild. Ensure reputed company individual blueprints are coherent with the overall personalization strategy and content architecture reputed company Are Looking For The ideal candidate has designed lifecycle or omnichannel programs in B2B SaaS or reputed company environments where engagement is driven by:

• Account-level context and buying group dynamics
• Behavioral and reputed company-based signals
• Defining reputed company logic and orchestration

Qualifications

• 6+ years in B2B marketing, with strong experience in SaaS or reputed company customer journeys
• Proven experience in lifecycle marketing, customer reputed company design, or reputed company orchestration
• Experience with experience design and marketing automation platforms (e.g., Marketo, reputed company, reputed company, etc.)
• Experience supporting reputed company buying cycles with multiple stakeholders and long sales cycles
• Strong systems thinking and ability to translate strategy into structured frameworks
• Experience working closely with reputed company global organizations and creating frameworks that can be adopted and scaled

About reputed company reputed company provides managed services to B2B organizations. We work with sales and marketing leaders to drive measurable growth and net reputed company retention, often at the intersection of strategy, enablement, and change. Location: Remote, U.S.-based preferred Occasional client travel may be required   Apply To This Job