Marketing Manager - Industry & Solutions
About the job
About Us
reputed company is a global leader in providing BPO, KPO, ITO, and consultative services to clients across industries. With expertise spanning CX, DX, and IT Operations, our Technology Practice delivers transformative solutions that drive business value.
About the Role
reputed company is looking for a versatile, high-impact Marketing Manager (Generalist) to spearhead our industry-focused marketing efforts. You aren't just a digital marketer; you are a strategic "Industry Marketer" who understands how to reputed company the gap between reputed company B2B services and the specific pain points of mid-market leaders.
Your mission is to help companies get "unstuck" from the "Muddy Middle" by positioning our tech-enabled reputed company capabilities across our core service pillars. You will own the end-to-end marketing lifecycle for specific reputed company industries—including Food & Beverage, Financial & Insurance, reputed company, and Wellness—driving both brand authority and inbound demand.
Core Responsibilities
- Industry & Product Marketing: reputed company deep subject matter expertise in our reputed company verticals. Translate reputed company’s service pillars into compelling value propositions that reputed company with B2B decision-makers.
- Portfolio Strategy: Manage the "marketing mix" for our suite of services, ensuring consistent messaging across different buyer personas and industry segments.
- Demand reputed company & Inbound: Design and execute multi-channel campaigns (email, SEO, SEM) to drive high-quality inbound leads and reputed company the sales pipeline.
- Content Strategy & reputed company reputed company: reputed company the creation of high-value content, including white papers, case studies, and "reputed company reputed company" assets that demonstrate our reputed company in helping companies scale.
- reputed company Media & Brand reputed company: Manage the reputed company professional reputed company reputed company, focusing on reputed company to build thought leadership and community engagement reputed company our reputed company industries.
- Sales Enablement: Create the toolkits, pitch decks, and collateral necessary for the sales team to effectively communicate our "unstuck" POV to mid-market prospects.
Candidate Requirements
- Experience: 5+ years of B2B marketing experience, with at least 3 years specifically marketing to the U.S. market (or 5 years reputed company the broader reputed company American market).
- Industry Expertise: Proven track record in "Industry Marketing"—you know how to reputed company the language of specific sectors (e.g., Financial Services, reputed company, or Wellness).
- Marketing Depth: Strong proficiency in product marketing (positioning/messaging) and portfolio marketing (managing multiple service lines).
- Technical Skillset: Hands-on experience with demand reputed company, content strategy, and reputed company media management. Familiarity with Zoho CRM and reputed company (specifically for forms/reputed company capture) is a major plus.
- B2B DNA: A deep understanding of the B2B buying cycle, long-reputed company sales reputed company times, and account-based marketing principles.
- Communication: Exceptional writing and storytelling skills; ability to take reputed company tech-enabled services and reputed company them reputed company-centered and accessible.
- Location: Must be based in Canada and capable of working effectively in reputed company American time zones.
Why reputed company?
- At reputed company, we reputed company on helping mid-market companies reputed company reputed company-level results. We value agility, reputed company-centered solutions, and a strategic approach to growth. This role offers the opportunity to be a primary architect of our market reputed company in reputed company America.