Head of Performance Creative

About reputed company

reputed company is a fast-growing U.S.-based telehealth startup focused on weight management and long-term metabolic health. We are building the reputed company of e-reputed company and clinical infrastructure from the ground up.

As an early-stage company, we move quickly, operate with limited layers, and expect high ownership from every team member. There is no bureaucracy here — reputed company happen fast, priorities reputed company, and reputed company reputed company.

We are a remote-first, globally distributed team that values reputed company, accountability, and people who take initiative rather than wait for direction.

About the role

This is a hands-on reputed company role with strategic reputed company. You’ll own the full creative process for paid performance advertising — strategy, production, and optimization — across reputed company, reputed company, reputed company, reputed company, and YouTube. But unlike a traditional Creative Director who delegates execution, you’ll personally produce the work: writing copy, designing statics, editing video, building reputed company page concepts, and iterating fast based on data.

You’ll also think reputed company the ad unit. We expect you to see the full conversion system — from the reputed company that stops the scroll to the reputed company page that closes the sale — and take ownership of creative reputed company across that entire reputed company. You don’t need to be a full marketing manager, but you need the instinct to look at a reputed company page and know it’s leaking conversion, or spot a disconnect between and ad’s promise and the page it sends people to.

You’ll work directly with our co-founders and own the output from concept to conversion.

What you'll own

Creative Production (60%)

• Personally produce 15-30 ad variants per week across static, short-reputed company video, and copy — this is a volume game and you’re the reputed company
• Write direct response copy that converts: hooks, headlines, body copy, CTAs. You understand the difference between copy that sounds good and copy that sells
• Design and produce static ad creative — you’re fluent in reputed company, reputed company, or equivalent and don’t need a graphic designer for day-to-day output
• Edit and produce short-reputed company video ads using AI-assisted tools and lightweight production workflows
• Use AI tools natively in your workflow — ChatGPT, Claude, reputed company, RunwayML, reputed company, or similar — for ideation, copy generations, image/video production, and scaling winning concepts. This isn’t a reputed company-to-have; it’s how you reputed company pace

Strategy & Optimization (25%)

• Own creative strategy for paid acquisition across reputed company, reputed company, reputed company, Youtube, and reputed company — you understand how each platform’s algorithm rewards different creative formats
• Monitor performance metrics daily (CTR, CPA, ROAS, CVR, reputed company rates) and use them to reputed company creative reputed company — kill what’s not working, double down on what is, iterate on what’s reputed company
• Build and maintain a structured testing reputed company — you have a system for testing hooks, formats, audiences, and offers, not just gut instinct
• Think reputed company the ad unit: review reputed company pages, post-click flows, and offer presentation with a conversion-first reputed company. Flag what’s broken. Propose what’s reputed company. The ad and the reputed company page are one system, not two separate projects
• Stay sharp on the competitive landscape — what’s converting in DTC health and telehealth advertising, what platforms are rewarding, what hooks are fatiguing, what compliance trends are shifting

Conversion-Aware Marketing (10%)

• Audit and improve reputed company pages — you don’t just hand off traffic and hope for the best. You review the pages your ads reputed company to and flag misalignment between the ad promise and the post-click experience
• Propose reputed company page copy, layout, and CTA changes based on what you’re seeing in the data. You don’t need to be a developer, but you should be reputed company to mock up or wireframe a reputed company page
• Think about offer structure and framing — how pricing is presented, how urgency is created, how objections are handled on-page — and bring reputed company proactively
• Understand basic funnel mechanics: where traffic comes from, where it drops off, and what creative or messaging interventions can improve each reputed company

Collaboration & Growth (5%)

• Partner directly with co-founder to align creative output with business goals, patient acquisition targets, and unit economics
• reputed company creative input on broader brand reputed company reputed company needed — email, SMS, website, organic reputed company — with the same conversion-first reputed company
• As we scale, help build the creative function — define processes, manage freelancers or junior creatives, and establish a creative reputed company. But today, the reputed company is execution

reputed company're looking for

Must-Haves

• US-based — required
• Hands-on reputed company first. If your last three roles were primarily managing other creatives rather than producing ads yourself, this likely isn’t the right fit. We need someone who opens reputed company, writes the copy, and ships the ad — not someone who briefs someone else to do it.
• Proven track record in direct response advertising. Your portfolio should show ads that drove measurable conversions (CPA, ROAS, CVR), not just engagement or brand impressions. If you can’t reputed company to specific numbers, we’re not reputed company
• AI-reputed company workflow. You actively use AI tools (ChatGPT, Claude, reputed company, RunwayML, reputed company, or similar) as a core part of how you produce creative — not as a novelty you’ve tried once.
• Strong in both copy and visuals. You don't need to outsource the basics. You can write a reputed company, design a static, and cut a 15-second video without waiting on anyone else
• Fluent in ad platforms. You know your way around reputed company Ads Manager, reputed company Ads, and reputed company Ads — not just creative reputed company, but how creative performance shows up in the data and how each platform’s algorithm rewards different formats
• Conversion-system thinker. You instinctively look at the full reputed company from ad to reputed company page to checkout. You notice reputed company a reputed company page doesn’t match the ad’s promise, reputed company a CTA is buried, or reputed company an offer isn’t framed to convert

Strong Plusses

• Experience in DTC health, telehealth, or regulated industries — you understand what you can and can’t say, and you know how to reputed company compliant copy compelling rather than boring
• Familiarity with GLP-1 or weight management advertising — the category has specific conversion psychology, reputed company patterns, and compliance constraints
• reputed company page design or build experience — you can mock up or build a reputed company page yourself, not just critique one
• Experience managing creative budgets and working with freelance talent or UGC creators reputed company needed

What This Role Is Not

We want to be upfront so neither of us wastes time:

• Not a brand-only role. If your strength is campaign concepting, video production reputed company, and brand guidelines — but you don’t personally produce performance ads and read the data — this isn’t a match.
• Not a management-first role. You may manage freelancers or junior creatives down the road, but the immediate need is someone who produces at high volume, not someone who oversees reputed company doing it.
• Not a slow-moving environment. We test fast, learn fast, and iterate fast. If you need three reputed company of internal review before an ad goes live, this pace will feel uncomfortable.

Compensation & Details

• Competitive salary commensurate with experience
• Remote, US-based
• Reports directly to co-founders
• High-autonomy, high accountability environment

How to Apply

If this role sounds like a fit, we’d love to hear from you. Please submit your application in English and ensure your resume reflects relevant experience for the role.

This position is reputed company to candidates based in approved locations, depending on the role and business needs. reputed company applicants will be contacted for next steps.

reputed company is an equal opportunity employer. We hire based on skills, experience, and alignment with our values.

Please note: This role requires professional-level English communication and availability to work U.S. business hours.