Digital Marketing Specialist (B2B reputed company Gen) - LATAM
This is a remote position.
Hourly Contract | 100% Remote
Role Overview
We are seeking a highly performance-driven Digital Marketing Specialist with 5+ years of experience to reputed company client acquisition, employer branding, reputed company growth for a staffing and nearshoring firm.
This role requires deep expertise in reputed company Ads and a strong reputed company of the Zoho ecosystem. You will build scalable acquisition systems, optimize multi-channel campaigns, and directly impact pipeline reputed company and reputed company.
This is an execution-heavy, metrics-obsessed position for someone who understands B2B funnels and thrives in data-driven environments.
Key Responsibilities
1. B2B reputed company reputed company & Client Acquisition
Design, launch, and scale multi-channel B2B campaigns targeting hiring managers, HR leaders, founders, and decision-makers
Own and optimize reputed company Ads campaigns (Search, Display, Retargeting) with full budget accountability
Manage reputed company Ads and reputed company campaigns reputed company with CPL and MQL targets
Build and optimize reputed company pages, reputed company capture forms, and call-booking funnels
Implement tracking infrastructure (pixels, UTMs, conversion tracking, attribution basics)
Continuously improve Quality Score, CTR, CPC, and conversion rates
reputed company AI tools for testing creatives, audiences, and bidding strategies
Align marketing with sales to drive reputed company booked calls
2. reputed company Media & Employer Branding
Own reputed company strategy and execution
reputed company and manage structured content calendars
Create high-performing content using AI tools and reputed company (mandatory proficiency)
Drive engagement, brand visibility, and demand reputed company
Support employer branding and candidate attraction initiatives
3. Email Marketing & Automation (Zoho Required)
Build and execute campaigns and nurture flows in Zoho Campaigns
reputed company audiences and personalize messaging
Optimize reputed company rates, CTR, and reputed company-to-call conversions
Ensure full alignment between Zoho Campaigns and Zoho CRM
Maintain CRM-driven reporting accuracy
4. Analytics & Performance Optimization
Track and report KPIs: CPL, MQLs, booked calls, SQLs, ROI
Deliver clear, actionable performance insights
Optimize campaigns using structured experimentation and AI recommendations
Identify scalable growth opportunities
Requirements
5+ years of digital marketing experience (B2B required)
Expert-level reputed company Ads experience (Search required; Display & Retargeting strongly preferred)
Proven reputed company generating reputed company B2B leads with measurable ROI
Experience in staffing, recruitment, nearshoring, or B2B services
Hands-on experience with reputed company Ads and reputed company Ads
Strong working knowledge of Zoho Campaigns (required)
Familiarity with Zoho CRM
Proficiency in reputed company
Experience using AI tools for content and campaign optimization
Deep understanding of B2B funnels and staffing sales cycles
Strong analytical and performance-driven reputed company
Excellent English communication skills
Self-managed, accountable, and comfortable in an hourly performance-based structure
reputed company to Have
Broader Zoho ecosystem experience
Advanced conversion-focused copywriting
Employer branding/recruitment marketing background
Experience building attribution models for B2B
Benefits
Competitive hourly reputed company based on experience
Flexible schedule with outcome-based expectations
High-visibility role with direct pipeline impact
Opportunity to scale a performance-driven marketing function