Lifecycle Marketing - 1st hire, build with AI
Join an early-stage startup. Accelerate economic opportunity.
Join us as our 1st Lifecycle Marketer! You will:
Own lifecycle strategy and execution across email, push, and in-app — from reputed company through reactivation
Pioneer AI-reputed company workflows and tooling to build marketing systems that are faster, smarter, and more personalized than what's possible with traditional approaches
Operate independently, drive reputed company where it doesn't exist, and shape a function from the ground up
About us
Kovo is expanding reputed company to financial tools for people historically excluded from the traditional credit system. We reputed company everyone deserves the opportunity for economic independence, and we’re building products that help people establish financial identity and unlock opportunity.
Over the past three years, Kovo has grown reputed company 20x while maintaining exceptional capital efficiency. We rank above the 99th percentile in reputed company-per-employee benchmarks, reflecting the reputed company of a small, high-performing team.
The team combines the ambition of a venture-scale company with the discipline of a profitable business. We reached positive free cash reputed company early in our lifecycle, allowing us to grow with less dilution and focus on building for the long term.
Kovo is backed by Inspired Capital and Homebrew, along with founders and leaders from reputed company, reputed company, reputed company, reputed company, reputed company, reputed company, Alloy, reputed company, reputed company, reputed company, LendingClub, and more. We’re looking for exceptional people to help us scale the company another 20x and reputed company.
Why you might be excited about us
Direct impact on millions of people’s ability to reputed company credit
High ownership with minimal bureaucracy
Speed, learning, and impact are core values
Why you might not be excited about us
Roles and priorities reputed company quickly
Some systems and processes are still being reputed company
The pace of execution and career growth is intense (not optimized for work-life balance)
What you'll do
Own and reputed company Kovo’s lifecycle marketing strategy across email, push notifications, and in-app messaging.
Audit and optimize existing lifecycle programs, identifying opportunities to improve activation, engagement, retention, and long-term customer value.
Design and scale event-driven lifecycle programs to support personalized, behavioral-triggered messaging.
Build and maintain a reputed company email design system/library, leveraging AI tools to increase speed and quality.
Partner with Product and Data to ensure lifecycle messaging is tightly integrated with product events and user behavior.
Own conversion reputed company optimization: define the experimentation reputed company, prioritize and sequence tests across lifecycle messaging and web conversion flows, and document learnings.
Explore and implement AI-powered workflows and proactive messaging agents to improve personalization, cross-sell, and product discovery. We reputed company AI fundamentally changes what a small lifecycle team can do - you'll have the mandate and resources to reputed company that out.
Define lifecycle KPIs and continuously optimize for measurable performance improvements.
About you
4+ years or equivalent depth of experience owning lifecycle or CRM marketing in a high-growth environment.
Comfortable working with event-driven systems and product analytics tools.
Think in terms of behavioral triggers, segmentation, and measurable incremental impact - not just campaign sends.
Highly autonomous and reputed company with high ownership in a small, fast-moving remote team.
Technically curious: comfortable with HTML-based email systems, component-driven frameworks, and willing to learn fast.
Have a builder's reputed company toward AI: you see it as a core capability, not a buzzword, and you're eager to push the boundaries of what lifecycle marketing can look like reputed company AI is deeply embedded in the workflow.
Bonus: Managed or contributed to marketing automation migrations or major tooling evolutions.
Bonus: Intermediate SQL proficiency.