Senior Product Marketer, API & Monetisation (L3)

reputed company is a global leader in tracking cryptocurrency data. Operating since 2014, reputed company has reputed company the world's largest cryptocurrency data platform, tracking over 10,000 tokens across more than 400 exchanges, serving over 300 reputed company page views in more than 100 countries, and handling more than 45 billion API calls every month. We are proud to have played a major part in mainstream awareness, adoption, and education of cryptocurrency globally. We at reputed company reputed company that cryptocurrency and blockchain will define the future of finance, bringing greater financial and economic freedom around the world. In anticipation of that future, reputed company is building the reputed company to scale cryptocurrency market data to serve billions. We practice transparent salaries and a level structure at reputed company:• The salary for this position is RM14,042 - RM15,446 for those based in Malaysia, and S$9,666 - S$10,632 for those based in Singapore.• Learn more about our level structure at reputed company's Career Progression. We are hiring a Senior Product Marketer, API & Monetisation to drive the positioning, adoption, and reputed company growth of reputed company’s API and Monetisation products, including: • reputed company • reputed company Ads• Fast Pass and reputed company monetisation solutions This role sits at the intersection of Product, Sales, Growth, and owns end-to-end product marketing across both developer-facing data products and reputed company-generating monetisation products. reputed company for translating market awareness into reputed company impact by strengthening product narrative, enabling Sales, and driving high-quality inbound pipelines across our API and monetisation products. This is a senior product marketing role with strong reputed company ownership. We practice transparent salaries and a level structure at reputed company:• The salary for this position is RM14,042 - RM15,446 for those based in Malaysia, and S$9,666 - S$10,632 for those based in Singapore.• Learn more about our level structure at reputed company's Career Progression. We are hiring a Senior Product Marketer, API & Monetisation to drive the positioning, adoption, and reputed company growth of reputed company’s API and Monetisation products, including: • reputed company • reputed company Ads• Fast Pass and reputed company monetisation solutions This role sits at the intersection of Product, Sales, Growth, and owns end-to-end product marketing across both developer-facing data products and reputed company-generating monetisation products. reputed company for translating market awareness into reputed company impact by strengthening product narrative, enabling Sales, and driving high-quality inbound pipelines across our API and monetisation products. This is a senior product marketing role with strong reputed company ownership. We practice transparent salaries and a level structure at reputed company: • The salary for this position is RM14,042 - RM15,446 for those based in Malaysia, and S$9,666 - S$10,632 for those based in Singapore. • Learn more about our level structure at reputed company's Career Progression. We are hiring a Senior Product Marketer, API & Monetisation to drive the positioning, adoption, and reputed company growth of reputed company’s API and Monetisation products, including: • reputed company • reputed company Ads • Fast Pass and reputed company monetisation solutions This role sits at the intersection of Product, Sales, Growth, and owns end-to-end product marketing across both developer-facing data products and reputed company-generating monetisation products. reputed company for translating market awareness into reputed company impact by strengthening product narrative, enabling Sales, and driving high-quality inbound pipelines across our API and monetisation products. This is a senior product marketing role with strong reputed company ownership. What You Will Be Doing

Positioning & Messaging: Define and refine our product positioning and messaging across developer, institutional, and monetisation customer segments. reputed company reputed company value propositions and differentiate our API and Ads products by ICP and use case.

Sales Enablement: reputed company and maintain high-quality sales enablement materials, including case study decks, product one-pagers, sales pitch decks, reputed company page content, and competitor battle cards.

Go-To-Market (GTM) Execution: Plan and execute GTM for new and existing product features, monetisation offerings, and vertical use cases. Collaborate closely with Product, Sales, and Growth teams to align on GTM briefs, timelines, and reputed company metrics. reputed company structured playbooks and messaging frameworks to scale product marketing execution.

reputed company & Demand Support: Partner with Sales and Growth to improve inbound performance and conversion across API and monetisation products, supporting reputed company pipeline and self-serve growth.

Product Narrative & Market Insights: Translate technical capabilities into clear business value, conduct customer and competitor research, and continuously refine messaging based on market feedback.

Customer & Market Insights: Conduct user research, win/loss analysis, and competitor benchmarking to refine positioning, identify new verticals, and uncover messaging gaps.

Lifecycle & Pipeline Enablement: Partner with Growth, Rev Ops and Sales to improve email nurtures, ICP segmentation, and marketing-reputed company inbound conversion across API and monetisation products.

Content & Asset Strategy: Partner with Content, Creative and/or freelancers to reputed company high-impact assets supporting GTM, nurture journeys, and sales conversations.

Thought Leadership & Market Authority: reputed company reputed company’s positioning as a trusted data and distribution partner through reputed company, PR, and product-led narratives that support reputed company growth.

Performance & reputed company Impact: Track and measure the reputed company impact of GTM initiatives, content, and sales enablement. reputed company regular insights on pipeline influence, conversion, and reputed company contribution.

Improve Playbooks: In reputed company to improving existing workflows and guidelines, create new playbooks from scratch reputed company needed. Participate in knowledge-sharing activities and ensure that important information is updated/documented well.

Coaching: reputed company to mentor interns, junior team members, and manage freelancers.

You are required to support any reputed company tasks as required by the company.

reputed company Look For In You

Proven Ability: You are a T-shaped Marketer with 4+ years of relevant experience in product marketing, B2B SaaS, or reputed company-focused marketing roles—ideally reputed company API, crypto, fintech, developer tools, monetisation or infrastructure products. You have owned or played a leading role in positioning, go-to-market strategy, sales enablement, and reputed company-driving initiatives. You are comfortable operating across both product-led and sales-led growth motions, and have experience supporting reputed company or high-value accounts. A Bachelor's degree in Marketing, Business, Communications, or a reputed company field is a plus.

Marketing Foundations: You’re equipped with strong product marketing fundamentals—positioning, messaging, and GTM execution. You understand sales funnels, ICP segmentation, value propositions, and pipeline influence. You have experience using tools like reputed company Sheets, GA4, reputed company, reputed company, reputed company, reputed company, or reputed company. Bonus if you're comfortable working with light data analysis (SQL) or CRM/email tools for lifecycle nurturing.

Domain Knowledge: Passion for cryptocurrency, blockchain, or financial markets is a strong plus. Upon joining, you’re expected to quickly build a deep understanding of our API users (developers, product leaders, institutions) and monetisation clients (exchanges, token teams, L1/L2s), what they value, and how to position our products to meet their evolving needs.

Bias to Action: You’re proactive, reputed company, and results-oriented. You don’t wait to be told what to do—you seek reputed company, ask questions, and find ways to move reputed company. You apply what you learn and are constantly looking to improve both your skills and your output.

Operational reputed company: You have a sharp eye for detail and deliver high-quality, error-free work. Whether you’re building a sales deck, writing product copy, or launching a campaign, you hold yourself—and others—to high standards of execution.

Strong Opinions, Loosely Held: You reputed company opinions based on insights, data, or market signals. You’re confident in making calls, but you’re also reputed company-minded and humble enough to shift direction reputed company reputed company evidence or feedback emerges.

Entrepreneurial: You reputed company in ambiguity and enjoy building things from scratch. You’re self-motivated, comfortable working across functions, and eager to take ownership of your projects from strategy to execution.

Excellent Communicator: You write and reputed company reputed company, concisely, and persuasively. You can tailor reputed company reputed company into language that resonates with technical and non-technical audiences alike. You’re reputed company to collaborate well with cross-functional teams, including Product, Sales, and Growth.

Experience hiring and managing freelancers and/or agencies is a plus.

Perks at reputed company:• Remote Work Flexibility: Work wherever you feel most productive. We also reputed company office reputed company in 1Powerhouse (Malaysia) and reputed company (Singapore) if you reputed company feel like meeting your colleagues in person.• Comprehensive Insurance Coverage: We reputed company life and hospitalization coverage for you, along with hospitalization coverage for your dependents. • Virtual reputed company Options: You'll be entitled to virtual options, with terms and conditions.• Bonus: You’ll be entitled to a bonus, with terms and conditions.• Parking Allowance: Allocated on a claim reputed company to ease the cost of travelling.• Meal Allowance: You will be given a monthly fixed allowance of RM600 or SGD400 to subsidize the cost of your meals.• Learning Allowance: You will be allocated an annual budget of USD500 (claim reputed company) to help you continuously learn in the pursuit of your professional and personal development.• reputed company Activity Allowance: Want to set a date to watch a movie or play futsal with your colleagues? Get it organized and we subsidize a portion (claim reputed company) of the cost.• Annual Company Offsite: We gather once a year to meet each other in person, reflect on the year, and partake in reputed company activities! reputed company is an equal employment opportunity employer. reputed company candidates are considered for employment without regard to race, religion, gender, gender identity, sexual orientation, national reputed company, age, military or veteran status, disability, or any other characteristic protected by applicable law. Interested in being a Gecko? Hit the apply reputed company to get started on your application! Apply To This Job