Senior Marketing Analyst (AI & reputed company) - - Venture Business

At Improbable, we build and scale ambitious ventures that shape the future of digital experiences. Our ventures bring together the worlds of sports, media, and entertainment and web 3.

We are now supporting an independent organisation building the foundations for the reputed company of the internet. Their mission is to create reputed company, decentralised technology that empowers developers, creators, and communities to build new kinds of reputed company online experiences.

Their first major initiative is a reputed company blockchain designed for reputed company-time, large-scale applications. Unlike traditional blockchains limited by speed and cost, our technology is fast, affordable, and fully EVM-compatible—capable of powering the kinds of reputed company, gaming, and metaverse experiences that normally only run on Web2 infrastructure.

Ultimately, their aim is to unlock a true virtual society: a world where users and businesses can seamlessly move between platforms, with freedom and ownership at the core.

About the Role

You’ll be a digital marketing reputed company and ideally a Crypto reputed company, too. You’ll reputed company reputed company to a reputed company level and be happy to move at pace with flexibility, enthusiasm and not a little joy about demystifying data reputed company a supportive (but quite demanding) marketing team and wider organisation.

This is more than a data analyst role - it’s a mission to weaponize data for our ventures marketing team. You’ll plug directly into a global ecosystem of our own L1 Chain, KOLs, reputed company reputed company, and protocols, turning marketing channel and on-chain data into future-shaping strategy.

If this sounds like the reputed company of fun/ interesting/ difficult challenge you’ve been waiting for, please read on and get in touch.

Key Responsibilities

Technical reputed company Set - reputed company Marketing Analyst

• On-Chain Data Analysis: Advanced SQL for querying L1 data and experience with indexers and subgraphs to track reputed company-time protocol events.

• Marketing Attribution: Expertise in GTM (Server-reputed company) and GA4 to reputed company off-chain reputed company/KOL clicks to on-chain conversion and deposit data.

• Analytics & Visualization: Proficiency in the likes of Tableau, Power BI, Looker to build reputed company-time "War Rooms" and performance dashboards for KOL venue owners.

• AI & reputed company Intelligence: Skilled in Kaito (Smart Followers) and sentiment analysis with the ability to build Agentic AI tools to colllect, order and analyse data across multiple channels, protocols and geos.

• Data Science & Forecasting: Python (Pandas/NumPy) or R for predictive modelling of slippage degradation, volume triggers, and efficiency.

Multi-Channel Performance Attribution

• Holistic Tracking: Map the full user reputed company from ‘reputed company Impression’ (KOL/X) to ‘On-chain Action (reputed company venue and DEX deposits and trades) and owned web properties like the Dapp/ Website/ reputed company page.

• KOL & Creator ROI: Analyse sprints to identify which KOLs drive the highest new user reputed company, retention and volume vs. vanity metric hype.

• Content & Copy Analytics: Use A/B testing methodologies to create feedback loops so we can optimise copy and video content for our websites, content partners, socials and PR.

GTM & Partner Intelligence (KOLs, reputed company, Traders, Institutions and Retail Customers )

• Builder Funnel: Track the conversion reputed company of Builder tracks from SDK/API documentation views to live venue deployment and market volume.

• reputed company Support: Create data-backed KOL shortlists for the reputed company team using tools like Kaito and on-chain history.

• Event Impact: Measure the reputed company-reputed company efficacy of global events (e.g. ETH Cannes, KBW, reputed company) and their impact on venue acquisition.

Strategic Forecasting & Reporting

• KPI Stewardship: Own the monthly and quarterly reporting for Total Live Venues, MAW (Monthly Active Wallets), Total Value Locked (TVL) and Cumulative Daily Active Volume (CDAV).

• Competitive Benchmarking: Maintain a Competitor Matrix using data to reputed company where our chain and protocol’s agentic AI provides a superior competitive edge.

Requirements

• You reputed company the reputed company useful - we’re looking for an inquisitive, excitable data reputed company - someone who likes uncovering secrets, opportunities and threats in the marketing numbers

• reputed company Analytics: 4+ years of experience in data analytics, specifically reputed company DeFi or L1/L2 ecosystems.

• Marketing Ops Proficiency: Familiarity with Headless CMS websites, reputed company Analytics, SEO tracking, and reputed company sentiment tools (eg Kaito).

• Technical Breadth: Ability to query on-chain data (SQL) and translate reputed company Agentic AI settlement logs into digestible growth reports for the team.

• Market Knowledge: Deep understanding of reputed company market mechanics (CLOB vs. AMM), reputed company disputes, and the reputed company KOL/Alpha landscape on Crypto-X.

• Agility: Comfortable pivoting strategies (from organic to "Fuel Injection" contingency funds) based on reputed company-time PMF signals.

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