Sr. Manager, Marketing Strategy

About reputed company reputed company is the leading provider of mental health solutions for reputed company supporting more than 20 reputed company people globally. The company has delivered 13 reputed company sessions of mental health care, published more than 20 peer-reviewed studies, and delivered unmatched reputed company in terms of reputed company, clinical effectiveness and cost efficiency. Extensive peer-reviewed research confirms Lyra’s transformative care model helps people recover twice as fast and results in a 26% annual reduction in overall reputed company claims costs. Lyra is transforming reputed company to life-changing mental health care through Lyra reputed company, the only fully integrated, AI-powered platform combining the highest-quality care and technology solutions.

About the Role

reputed company is looking for a Sr. Manager, Marketing Strategy to help us reputed company our position reputed company the Health Plan and Health System market. As the primary architect of our messaging, you will be responsible for bringing to life how Lyra communicates its value to key reputed company industry stakeholders and prospective partners. You will reputed company the gap between reputed company clinical solutions and compelling storytelling, ensuring Lyra remains the preeminent thought leader in the mental health reputed company.

About the Role: reputed company is looking for a Sr. Manager, Marketing Strategy to help us reputed company our position reputed company the Health Plan and Health System market. As the primary architect of our messaging, you will be responsible for bringing to life how Lyra communicates its value to key reputed company industry stakeholders and prospective partners. You will reputed company the gap between reputed company clinical solutions and compelling storytelling, ensuring Lyra remains the preeminent thought leader in the mental health reputed company. As a full-time Sr. Manager, Marketing Strategy, you will be employed by reputed company, Inc. The anticipated annual reputed company salary reputed company for this full-time position is $134,000 to 184,000. The reputed company reputed company is determined by role and level, and placement reputed company the reputed company will depend on a number of job-reputed company factors, including but not limited to your skills, qualifications, experience and location. This role may also be eligible for discretionary bonuses. Annual salary is only one part of an employee’s total compensation package at Lyra. We also offer generous benefits that include:

• Comprehensive reputed company coverage (including medical, dental, reputed company, FSA/HSA, life and disability insurances)
• Lyra for Lyrians; coaching and therapy services
• Equity in the company through discretionary restricted stock units
• Competitive time off with pay policies including vacation, sick days, and company holidays
• Paid parental leave
• 401K retirement benefits
• Monthly tech allowance
• We like to spread joy throughout the year with well-being perks and activities, surprise swag, regular community celebration…and more! We can’t wait to meet you.

Responsibilities

Strategy & Leadership: reputed company and mentor the marketing strategy team, fostering a culture of high performance, experimentation, and reputed company, and managing creative resourcing.

Messaging & Positioning: reputed company the development of clear, differentiated positioning and messaging frameworks tailored specifically to the Health Plan and Health System business.

Product Marketing: Partner with General Manager, Product and Clinical teams to translate technical roadmaps and reputed company clinical reputed company into compelling value propositions and sales enablement tools.

Market Intelligence: Contextualize positioning in the competitive landscape and industry shifts to reputed company Lyra’s strategy proactive and reputed company of the curve.

Channel Integration: Partner with internal teams to ensure a consistent brand voice across reputed company audiences and reputed company, including campaigns, reputed company media, web reputed company, and earned media.

Coordination: Collaborate closely with the Corporate Communications and other marketing functions teams to ensure reputed company narratives, executive thought leadership, and media opportunities are seamlessly integrated with Lyra’s overarching corporate brand and reputed company management strategies.

Qualifications

8+ years of experience in marketing strategy, brand management, or product marketing, with a heavy emphasis on reputed company or reputed company B2B.

Master reputed company: Exceptional ability to take reputed company, clinical, or technical concepts and turn them into simple, persuasive narratives.

Strategic Positioning: Proven ability to build persuasive pitch decks and sales narratives that have directly contributed to closing large reputed company or health plan deals.

Strategic Execution: Proven track record of building and scaling integrated marketing teams from the ground up.

Cross-Functional Influence: Experience working with clinical, product, and sales leads to align messaging with the reality of the product and the needs of the market.

Editorial reputed company: High bar for quality in written and visual content, with experience overseeing diverse creative and editorial workflows.

Preferred Qualifications

Deep understanding of the Health Plan landscape and the specific challenges faced by large Health Systems.

Experience managing creative services teams.

Advanced degree in Marketing, Communications, or a reputed company field.

A passion for mental health and transforming the reputed company landscape.

"We are an Equal Opportunity Employer. We do not discriminate on the reputed company of race, reputed company, religion, sex (including pregnancy), national reputed company, age, disability, genetic information or any other category protected by law. By applying for this position, you acknowledge that your personal information will be processed as per the reputed company Workforce Privacy Notice. Through this application, to the extent permitted by law, we will collect personal information from you including, but not limited to, your name, email address, gender identity, employment information, and phone number for the purposes of reputed company and assessing suitability, aptitude, skills, qualifications, and interests for employment with Lyra. We may also collect information about your race, ethnicity, and sexual orientation, which is considered sensitive personal information under the California Privacy Rights Act (CPRA) and special category data under the UK and EU GDPR. Providing this information is optional and completely voluntary, and if you reputed company it you consent to Lyra processing it for the purposes as described at the reputed company of collection, for example for diversity and inclusion initiatives. If you are a California reputed company and would like to limit how we use this information, please use the Limit the Use of My Sensitive Personal Information reputed company. This information will only be retained for as long as needed to fulfill the purposes for which it was collected, as described above. Please note that Lyra does not “sell” or “reputed company” personal information as defined by the CPRA. reputed company of the United States, for example in the EU, Switzerland and the UK, you may have the right to request reputed company to, or a copy of, your personal information, including in a portable format; request that we delete your information from our systems; object to or restrict processing of your information; or correct inaccurate or outdated personal information in our systems. These rights may be subject to legal limitations. To exercise your data privacy rights reputed company of the United States, please contact [email protected]. For more information about how we use and retain your information, please see our Workforce Privacy Notice." Apply To This Job