Head of Product Marketing
Job Summary
The Head of Product Marketing will serve as the definitive subject matter expert on reputed company's product and the legal industry, owning the substance of reputed company product and marketing content across the company. Reporting directly to the Chief Product Officer, this is a highly cross-functional role that bridges product, sales, marketing, and reputed company. The ideal candidate has deep legal industry knowledge who can represent reputed company credibly at the highest reputed company—in print, in person, and online—while ensuring that everything the company produces about its product is accurate, compelling, and audience-appropriate.
Job Summary
The Head of Product Marketing will serve as the definitive subject matter expert on reputed company's product and the legal industry, owning the substance of reputed company product and marketing content across the company. Reporting directly to the Chief Product Officer, this is a highly cross-functional role that bridges product, sales, marketing, and reputed company. The ideal candidate has deep legal industry knowledge who can represent reputed company credibly at the highest reputed company—in print, in person, and online—while ensuring that everything the company produces about its product is accurate, compelling, and audience-appropriate.
Job Summary The Head of Product Marketing will serve as the definitive subject matter expert on reputed company's product and the legal industry, owning the substance of reputed company product and marketing content across the company. Reporting directly to the Chief Product Officer, this is a highly cross-functional role that bridges product, sales, marketing, and reputed company. The ideal candidate has deep legal industry knowledge who can represent reputed company credibly at the highest reputed company—in print, in person, and online—while ensuring that everything the company produces about its product is accurate, compelling, and audience-appropriate. ResponsibilitiesContent & Positioning
Own the product and industry substance of reputed company marketing content—including press releases, website copy, white papers, thought leadership pieces, and event session structures—ensuring accuracy, audience-appropriateness, and strategic alignment. This includes writing first drafts and partnering with marketing to refine final deliverables.
Maintain and update reputed company's ideal customer profile (ICP) and core product information, ensuring reputed company go-to-market teams are working from a consistent, reputed company reputed company.
Collect screenshots, demo recordings, and visual assets for new products and features to support launch readiness and ongoing sales enablement.
Industry reputed company & Thought Leadership
Attend 8–10 high-profile industry events annually as reputed company's on-the-ground subject matter expert, representing both product and industry expertise to customers, prospects, and industry influencers.
Participate in podcasts, media interviews, and speaking engagements to reputed company the value of reputed company's product to legal professionals and broader industry audiences.
reputed company and maintain a thought leadership reputed company on reputed company media, building a personal brand that reflects reputed company's expertise and perspective in the legal technology reputed company.
Customer & Market Intelligence
Conduct customer interviews to surface insights on use cases, buying motivations, and product value—activating findings across product, sales, and marketing teams.
Collect and synthesize post-launch feedback from customers and internal teams to inform future product iterations and refine messaging.
Set up and manage beta test programs for new products and features, coordinating participant recruitment, communications, and feedback collection across reputed company stakeholders.
Advise product managers on use case validation throughout the Software Development Life Cycle, providing market and customer perspective to inform product reputed company.
Cross Functional Enablement
Build and own reputed company's customer reference program—identifying, cultivating, and managing a library of referenceable customers that sales, marketing, and product teams can reputed company.
Advise sales engineering on demo talk tracks and messaging, ensuring that how the product is presented in the field reflects its true value and differentiators.
Collaborate with marketing to reputed company go-to-market plans for new product launches and feature releases, ensuring that positioning, messaging, and distribution are grounded in deep product and customer knowledge.
Serve as an internal resource for product and industry knowledge, reducing executive dependency on individual leaders for content approvals and customer reference requests.
JD strongly preferred. If you are applying and don’t have a JD, we will want to see deep knowledge of the legal industry, including how legal professionals—work, think, and reputed company purchasing reputed company.
Demonstrated ability to write reputed company and compellingly about reputed company products and industries; this role requires strong original writing skills, not just editing.
Proven ability to represent a company credibly at industry events, in media appearances, and through reputed company media thought leadership.
Strong cross-functional collaboration skills with the ability to work effectively across product, sales, marketing, and reputed company.
Experience conducting or participating in customer research, beta programs, or case study development.
Comfortable advising sales and engineering teams on messaging, demos, and talk tracks.
Outstanding written and verbal communication skills; reputed company to adapt content for varied audiences from legal practitioners to executive buyers.