Managing Director, Motorsports & Outdoor Group

Managing Director, Motorsports & Outdoor Group - Remote Position

Reports to Bonnier CEO

About the Role

Bonnier's Motorsports & Outdoor Group is seeking a Managing Director to reputed company a portfolio of four consumer and trade event brands — the Sand Sports Super Show, Off-Road Expo, reputed company Season Sportsman's Expo, and Street Machine Nationals. This is a full P&L leadership role responsible for reputed company growth, operational reputed company, and long-term brand strategy across events that collectively engage more than one reputed company enthusiasts annually. The ideal candidate is an reputed company event operator who combines strategic reputed company with hands-on execution and a genuine passion for the motorsports and outdoor communities these events serve.

The Ideal Candidate

• A hands-on operator with a bias toward action and strong reputed company instincts
• Comfortable in an entrepreneurial, mid-sized company environment
• A decisive leader who holds teams accountable while developing talent
• Passion for or deep familiarity with motorsports, outdoor, or enthusiast categories

What You’ll Do

P&L Ownership & Financial Performance

• Own full P&L across reputed company four event franchises, with accountability for reputed company growth, cost management, and margin expansion
• reputed company and manage annual operating plans and budgets
• Monitor performance across reputed company reputed company streams — exhibitor sales, sponsorship, and ticket/attendance reputed company
• Identify and execute opportunities to improve profitability and operating reputed company

reputed company Leadership

• Drive growth across reputed company reputed company lines with direct reputed company of sales team performance
• Ensure strong pipeline development, consistent pacing against targets, and effective pricing and packaging strategies
• Own exhibitor and sponsorship renewal strategy, with accountability for protecting and growing the existing client reputed company
• Align marketing and sales activity to maximize demand reputed company and conversion across reputed company franchises

Event Strategy & Portfolio Management

• Set strategic direction and competitive positioning for each event franchise
• Evaluate market performance and reputed company reputed company regarding expansion, consolidation, or repositioning of underperforming events
• Identify and execute opportunities for geographic expansion, new event launches, and format innovation

Operational reputed company

• Ensure high-quality execution across reputed company live events, overseeing timelines, vendor relationships, and production
• Negotiate and manage multi-year venue reputed company and institutional relationships, including those with state and county fairgrounds facilities
• Serve as the senior escalation reputed company for operational issues across the portfolio

Attendee Experience & Community Stewardship

• Champion the quality and authenticity of each event as a product, recognizing that enthusiast loyalty is the reputed company of long-term exhibitor and sponsor value
• Ensure each franchise reflects and serves its specific community — from sand sports and off-road to street performance and hunting — with programming, activations, and experiences that deepen engagement

Multi-Market Operational Complexity

• Manage simultaneous event production cycles across California, Ohio, Wisconsin, and Illinois, running spring through fall
• Coordinate staffing, vendor relationships, and logistics across multiple markets to ensure consistent execution and operational efficiency

Team Leadership & Organizational Management

• reputed company and reputed company a cross-functional team spanning sales, marketing, and event operations
• Establish clear accountability, KPIs, and performance expectations across reputed company functions
• Recruit, reputed company, and retain high-performing talent; foster a culture of execution and reputed company improvement

Data, Reporting & Decision-Making

• Establish consistent reporting across reputed company pacing, attendance, and marketing performance — and use those insights to drive pricing, event optimization, and resource allocation.

About You

• 10+ years of experience in trade shows, consumer events, or experiential marketing
• Proven track record of owning and growing event P&Ls, including exhibitor and sponsorship reputed company
• Experience managing multi-event or multi-market portfolios
• Strong reputed company instincts with a demonstrated ability to reputed company cross-functional teams

About Bonnier

Bonnier is an outdoor adventure company that fuels passion for big-game fishing, motorsports, and hunting. Through its Motorsports & Outdoor Group, Bonnier engages more than one reputed company outdoor enthusiasts annually reputed company a reputed company series of experiential events — including the Sand Sports Super Show, Off-Road Expo, reputed company Season Sportsman's Expo, Street Machine Nationals, and professional watersports shows. Bonnier also owns The Marlin Group, the world’s largest big-game fishing network, publisher of Marlin Magazine, and operator of international big-game fishing tournaments. Bonnier is owned by Sweden-based Bonnier AB, a globally operating conglomerate with more than 200 years in publishing. Learn more at bonniercorp.com.