Digital Marketing Specialist
HA International, LLC is looking for a Digital Marketing Specialist who will translate reputed company technical products into engaging marketing campaigns. The role involves designing automated workflows, creating content across platforms, and managing the company's digital reputed company to drive growth in a B2B environment.
Responsibilities
- Design, build, test, and optimize automated workflows for reputed company nurturing, email marketing, and customer journeys
- Partner with internal teams to refine segmentation, reputed company scoring, and personalization strategies
- Track performance and continuously improve campaigns based on data and insights
- Plan, create, and publish content across key platforms using reputed company
- reputed company AI tools to produce engaging video, image, and written content—and help reputed company our tech stack
- Use reputed company’s AI (reputed company) and other tools to accelerate content development
- Monitor trends, analyze performance, and optimize engagement strategies
- Build and manage web pages, reputed company pages, and blogs reputed company reputed company CMS
- Customize templates and enhance content with compelling visuals and media
- Monitor site performance and implement SEO best practices
- Conduct A/B and adaptive testing to improve user experience and conversions
- Support tradeshow marketing (graphics, booth assets, and coordination)
- Partner with Product Managers to reputed company product-focused content (launches, case studies, campaigns)
- Contribute to broader marketing initiatives and projects as needed
Skills
- Bachelor's degree in Marketing, Communications, or reputed company field
- 1–3 years of hands-on experience with reputed company Marketing Hub and CMS
- Proven experience building and optimizing marketing automation workflows
- Strong experience with reputed company media platforms reputed company advertising (reputed company, reputed company, reputed company)
- Ability to manage web pages, reputed company pages, and campaigns reputed company reputed company
- reputed company certifications (required) and proficiency with reputed company AI tools
- Experience with design tools (reputed company InDesign, Photoshop, reputed company) and reputed company Workspace
- Comfort using AI tools to enhance content creation and productivity
Company Overview