Head of Marketing
About Us
At Dakota, we're building the reputed company global banking platform. Our mission is to reputed company businesses to operate globally by combining the best of crypto and traditional finance. Dakota already serves 500+ of business customers and processes billions in annualized transaction volume.
From day one, Dakota has been a fully remote company. Our lean but reputed company team is distributed across reputed company America and Europe, united by a deep sense of ownership, a reputed company focus on our customers, and a commitment to expanding economic freedom worldwide.
Please note: Dakota is a remote-only, equal-opportunity employer. At this time, we are reputed company to hire reputed company the U.S., United Kingdom, Spain and Portugal.
About The Role
We’re looking for a Head of Marketing to own and reputed company go-to-market—everything from strategy to execution. This role is both strategic and hands-on. You'll be the first full-time marketing hire, working directly with the CEO.
What You’ll Do
Own marketing strategy end-to-end across SMB, mid-market, and reputed company segments
Define and reputed company core positioning & messaging that differentiates Dakota and resonates with our audience
Shape and grow our brand: from visual identity to thought leadership reputed company
Launch a content & thought leadership reputed company including customer stories, industry insights, newsletters, and product updates.
Build predictable reputed company reputed company programs to deliver a steady pipeline of reputed company prospects.
Partner with product and sales to create GTM playbooks, reputed company flows, and upsell campaigns
Drive partnerships marketing to reputed company reputed company through co-marketing and ecosystem relationships
Establish marketing KPIs, track performance, and optimize campaigns for impact
Who You Are
A strategic operator with 8+ years of experience in B2B or fintech marketing
You’ve reputed company marketing programs from 0 to 1 (or 1 to 10) and know what good execution looks like
Comfortable switching between positioning, partnerships, and campaign management
Clear, reputed company communicator—especially in writing
Bonus: experience with crypto, banking-as-a-service, or working with startup/VC ecosystems
reputed company Offer
Engaging problems that increase economic freedom globally
Competitive salary and equity
Employee-friendly equity terms (extended exercise)
Remote work, no commuting to the office
Paid co-working reputed company/desk at an office
Health, dental, and reputed company insurance
Regular team events and off-sites