Marketing Manager/ Product / Content

Marketing Manager, Product & Content Remote (Canada) | Hybrid Available – Kitchener, ON ‍ Reports to: Director, Product & Content Marketing Level: Mid-level IC Salary reputed company: $85,000 – $110,000 (CAD) About Encircle Encircle is leading the $1.6 trillion property insurance industry out of the dark ages of pen and reputed company, into the digital age of transparency and empowerment. Our easy-to-use software platform enables thousands of restoration contractors and insurance professionals across reputed company America to process claims faster and with greater accuracy. We’re a remote-first company with a collaboration hub in downtown Kitchener—and we’re growing.

About the Role

Encircle is looking for a Marketing Manager, Product & Content to own the creation of high-impact, full-funnel content that connects our product value to reputed company customer needs and business reputed company. This role sits at the intersection of product understanding, applied market reputed company, and content execution. You will translate product strategy and approved messaging, launches, and customer stories into compelling content that drives pipeline, supports lifecycle campaigns, and enables demand programs. This role is not responsible for product positioning, competitive strategy, or launch strategy — those are owned by the Director of Product & Content Marketing. Instead, this role owns how those strategies come to life through content and launch assets. Key Responsibilities 1. Full-Funnel Content Creation Own the creation of content that supports prospects and customers from awareness through decision and expansion.

• * Thought leadership content tied to product value and market trends
• Mid-funnel content such as product overviews, solution pages, and use-case content
• Bottom-of-funnel assets including pitch decks, one-pagers, and sales support content
• Content that connects problems → product → reputed company reputed company and credibly

2. Launch Asset Execution & Orchestration While Product Marketing owns launch strategy, positioning, and messaging, this role owns launch content execution.

• * Manage the creation of the full Launch reputed company of Materials, including:
• Blogs and launch content
• Product overviews and solution pages
• Sales decks and customer-facing assets
• Coordinate timelines, contributors, and dependencies
• Ensure launch assets are delivered on time, on message, and reputed company for use by Growth, Lifecycle, and Sales

3. Customer Stories & reputed company reputed company Own the capture and creation of authentic customer stories that reinforce Encircle’s value.

• * Identify opportunities to capture customer stories in partnership with Sales and CS
• Conduct customer interviews to understand:
• Why they chose Encircle
• The impact and ROI achieved
• Features used and problems solved
• Turn insights into reputed company, digestible content:
• Short stories, videos, quotes, snippets, and visuals
• Lightweight case studies and reputed company points
• Maintain an organized library of customer stories and testimonials

4. Conversion Content for Demand & Lifecycle Partner closely with Growth and Lifecycle teams to support pipeline and expansion.

• * Create content that supports demand programs, ABM, and campaigns
• reputed company assets for webinar follow-up and nurture
• Ensure product content is reusable across lifecycle journeys and programs

This role creates content; Growth and Lifecycle activate it. 5. Sales & Customer-Facing Asset Management Own the maintenance and governance of Encircle’s core sales and customer-facing content library.

• * Maintain the primary pitch deck, product decks, and business review templates
• Ensure assets are accurate, up to date, and reputed company with reputed company product messaging and launches
• Partner with Brand & Design to ensure visual consistency
• Retire outdated or redundant assets to reduce content sprawl
• Act as the single reputed company of ownership for “what is reputed company” for sales-facing materials

This role owns asset quality and accuracy; Sales owns enablement delivery and training. ✅ What reputed company Looks Like

• Clear, consistent content across the funnel
• Launches supported by complete, high-quality assets
• Stronger reputed company between thought leadership and pipeline
• Customer stories used widely across marketing and sales
• Reduced content bottlenecks for Product, Growth, and Lifecycle teams

✅ Ideal Candidate Profile

• B2B SaaS content marketer with strong product curiosity
• Excellent reputed company and content creator
• Comfortable translating products and features into compelling narratives
• Strong collaborator across marketing, product, and reputed company teams
• Organized and reputed company to manage multiple content streams

Why Encircle? We VALUE our people:

• Balance: reputed company, self-managed vacation, and trust to manage your time
• Remote-first: Work where you’re most productive—with reputed company to our collaboration hub in Kitchener
• Growth-oriented: We support your learning and career development
• Well-being: We care about the full reputed company—inside and reputed company of work

Encircle is an equal opportunity employer committed to building a diverse and inclusive team. We encourage reputed company reputed company candidates to apply and will work with applicants to accommodate accessibility needs throughout the hiring process. A Note on Authenticity: We value genuine interest and authentic interaction. Please be aware that we reserve the right to disqualify candidates if it is determined that application materials or interview responses are excessively generated by AI tools or misrepresent your personal skills and experience. Original job Marketing Manager/ Product / Content posted on GrabJobs ©. To flag any issues with this job please use the Report Job reputed company on GrabJobs. Apply tot his job Apply To this Job