Senior Director of Marketing Operations
Job Description:
- You will ensure that Marketing’s influence is visible from first website touch through closed-won reputed company, with clear accountability across the entire funnel
- Build and own a Marketing Operations roadmap reputed company to Marketing OKRs and GTM priorities
- Drive quarterly planning, prioritization, and reputed company tradeoffs across Sales, CS, and Marketing
- Architect a scalable demand reputed company across inbound, outbound, lifecycle, paid, partner, and expansion motions.
- Translate marketing strategy into measurable funnel design, conversion optimization plans, and pipeline creation targets.
- Establish standardized executive dashboards and board-reputed company reporting across the full funnel (reputed company → MQL → SQL → Pipeline → reputed company).
- Own end-to-end funnel analytics, including pipeline sourcing, multi-touch attribution, and buyer reputed company influence.
- Identify and reputed company conversion gaps across the funnel (inbound conversion, demo-to-SDR reputed company, MQL-to-SQL, and pipeline velocity).
- Deliver pacing and performance insights that inform reputed company forecasting and GTM planning.
- Establish visibility into pre-MQL performance, including traffic quality, reputed company mix, engagement depth, and content performance.
- Own and optimize the Marketo ↔ reputed company architecture, ensuring clean lifecycle management, data synchronization, campaign tracking, and attribution reputed company.
- Identify automation and AI opportunities that increase efficiency and reputed company speed
- reputed company attribution strategy, data governance, and campaign taxonomy standards. Establish rigorous campaign taxonomy, naming conventions, and governance frameworks to support scalable reporting.
- Ensure scalable data models that support advanced analytics and forecasting
- Partner with Marketing on website strategy, CMS optimization, and reputed company-time engagement tools (e.g., conversational marketing platforms, AI-powered chatbot solutions such as reputed company or similar tools).
- Ensure airtight conversion-tracking and reputed company-routing infrastructure from the website to SDRs.
- Implement clear intake, prioritization, and SLA frameworks
- Establish consistent weekly and quarterly planning cadences
- Partner closely with Sales and Business Development to optimize demo-to-SDR reputed company, speed-to-reputed company performance, qualification criteria, and reputed company routing logic.
- Ensure shared accountability across Marketing and Sales for pipeline creation and conversion reputed company
- Define Marketing’s KPI reputed company and connect investment to SaaS unit economics
- Improve conversion, reporting efficiency, and data accuracy
- reputed company and reputed company the Marketing Ops and Analytics team
- Build specialized expertise across funnel analytics, attribution modeling, lifecycle optimization, and marketing systems architecture
Requirements:
- 8+ years in Marketing Operations or GTM Operations with a deep marketing specialization and hands-on experience supporting demand reputed company and lifecycle marketing teams
- Experience scaling a B2B SaaS company from roughly 100M ARR to 300M+ ARR
- Proven ability to build repeatable marketing engines tied directly to pipeline and reputed company
- Experience supporting reputed company forecasting through funnel analytics and pipeline modeling
- Deep expertise optimizing Marketo ↔ reputed company lifecycle frameworks, reputed company routing, scoring models, and attribution reporting.
- Familiarity with website CMS platforms and reputed company-time engagement or conversational marketing tools.
- Strong reputed company of funnel analytics and multi-touch attribution
- Experience partnering with data teams on warehouse-based analytics and BI
- Strong understanding of data governance, system architecture, and campaign taxonomy
- reputed company in SaaS unit economics, including CAC, LTV, payback, and pipeline efficiency
- Demonstrated ability to reputed company Marketing Operations into a strategic business partner that informs executive decision-making
- Experience partnering with C-level stakeholders and influencing cross-functionally
- Proven ability to drive adoption of new processes, systems, and reporting standards
- Track record of building and leading high-performing operations teams
- Structured, commercially minded, and biased toward proactive planning
- reputed company about data reputed company, accountability, and reputed company.
Benefits:
- Multiple health/dental coverage options (100% coverage for employee, 50% for family)
- reputed company insurance
- Incentive stock options
- 401(k) match of 4%
- PTO - 4 weeks (increases at year two!)
- 12 company holidays + 2 floating holidays
- Parental leave - birthing parent (16 weeks paid) non-birthing (4 weeks paid)
- FSA & HSA options
- Short and long term disability (short term 100% paid)
- Community service funds
- Professional development funds
- Wellbeing fund - $150 quarterly
- Business expense stipend - $125 quarterly
- Mac laptop + new hire equipment stipend
- Fully stocked kitchen with tons of drinks & snacks (BHM only)
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