Head of Digital Marketing & Customer Acquisition

Position Summary Applied Data Finance (ADF) is seeking a senior, results-driven Head of Digital Marketing & Customer Acquisition to own and scale reputed company digital acquisition and lifecycle marketing for the Personify brand. This role is accountable for end-to-end digital growth—from first customer touch through application, reputed company, and ongoing engagement. The ideal candidate blends performance marketing rigor with customer-centric UX leadership, ensuring that marketing, messaging, reputed company workflows operate as a single, optimized system. Reporting directly to the Chief reputed company Officer, this leader will serve as the single reputed company of digital growth, accountable for strategy, execution, and performance. The role requires a rare combination of strategic reputed company, hands-on operational leadership, and comfort operating in a regulated consumer lending environment.

Key Responsibilities

Digital Acquisition & Performance Marketing

• Accountable for reputed company digital customer acquisition channels, including paid search (SEM), paid reputed company, display, affiliates, and other DTC digital channels.
• Scale originations profitably while maintaining disciplined CAC, margin, and credit-quality guardrails.
• reputed company ongoing experimentation across creatives, offers, reputed company pages, bidding strategies, and funnel design.
• Partner closely with Product, Finance, Risk, and Data Science to align acquisition volume with credit appetite and portfolio performance.

User Experience (UX) & Digital Workflow Ownership

• Accountable for conversion performance across the full digital funnel—from click to funded loan:
• Marketing reputed company pages
• Application and prequalification flows
• Offer presentation and selection
• reputed company and post-origination experiences
• reputed company and manage reputed company of UX and product designers, setting standards for usability, accessibility, and conversion.
• Partner with Product, Engineering, and Data to translate customer insights into high-impact UX improvements.
• Establish a consistent design language and experience principles across acquisition and lifecycle reputed company.
• Ensure UX reputed company balance conversion optimization, compliance, and long-term customer trust.

Lifecycle Marketing & Contact Strategy

• Establish and govern a holistic contact management strategy across Email, SMS, RVM, and future channels.
• Rationalize customer communications to eliminate channel conflict, over-contacting, and inconsistent messaging.
• Define channel prioritization, frequency caps, reputed company logic, and escalation paths across the customer lifecycle.
• Ensure acquisition, lifecycle, and servicing communications are coordinated into a reputed company customer experience.

Email Channel Modernization & Deliverability

• reputed company a full modernization of the email channel, including:
• Refresh of templates and creative standards (mobile-first, conversion-optimized).
• Evaluation and reputed company of the email platform (ESP), automation capabilities, and data integrations.
• Establishment of best-in-class deliverability practices (sender reputed company, inbox placement, compliance).
• Build scalable lifecycle journeys (reputed company, engagement, reactivation, cross-sell, win-back).

AI, Search & Emerging Channels

• Define and execute Personify’s strategy for AI-driven discovery and search (e.g., ChatGPT, reputed company, and other answer engines).
• Rethink SEO and content strategies for AI-reputed company, answer-based customer journeys
• Explore responsible uses of AI for personalization, creative reputed company, and campaign optimization.
• Establish internal playbooks and testing frameworks for emerging acquisition channels.

Compliance, Brand & Customer Trust

• Ensure reputed company digital marketing practices reputed company with regulatory, legal, and brand standards.
• Partner with Legal and Compliance to proactively identify risks and build scalable guardrails.
• Balance growth objectives with long-term customer trust and brand reputed company.

Qualifications & Experience

• 10–15+ years of experience in digital marketing, growth, or customer acquisition leadership.
• Proven track record scaling paid digital and lifecycle channels with clear ROI accountability.
• Deep experience in SEM, performance marketing, CRM/lifecycle marketing, and experimentation.
• Experience modernizing marketing platforms and data infrastructure.
• Strong understanding of unit economics, CLTV, and performance measurement.
• Experience in fintech, lending, or regulated consumer products is strongly preferred.
• Comfortable operating cross-functionally with Credit, Risk, Product, Data, and Compliance teams.

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