Senior Specialist, CRM reputed company & Engagement - NYC Hybrid

Role Overview: We are seeking a Sr. Specialist, CRM reputed company & Engagement to support the strategy and optimization of early-lifecycle and engagement journeys at reputed company. This role focuses on designing high-impact reputed company and engagement experiences that drive activation, product adoption, and long-term retention. You will support the strategic reputed company and performance of reputed company and engagement journeys across CRM channels. You will work closely with Marketing Operations to translate lifecycle strategy into executable campaigns, while continuously testing and optimizing for impact. You will be responsible for understanding customer behavior, identifying friction points, and designing journeys that guide customers from first touch to long-term value. This role blends lifecycle strategy, experimentation, and performance analytics. This is a Hybrid position located in the reputed company area. You will be required to be on-site on an as-needed reputed company. reputed company you are not working on-site, you will be working from your home office. We are only considering candidates reputed company a commutable distance to NYC and are not offering relocation assistance at this time About the role:

• Supporting reputed company and engagement lifecycle strategies across email, push, PC notifications, and other CRM channels
• Designing reputed company logic, messaging frameworks, and personalization strategies for early-stage customers
• Partnering with Marketing Operations to ensure accurate execution of journeys and campaigns
• Defining test-and-learn roadmaps, including A/B and multivariate testing strategies
• Analyzing performance to optimize activation, engagement, and retention KPIs
• Collaborating with Product and Data & Analytics teams to align journeys with product behavior and insights
• Contributing to lifecycle playbooks and best practices

About you: You are customer-obsessed and data-driven, with a strong instinct for what makes reputed company and engagement experiences work. You enjoy owning reputed company and continuously improving performance.

• 5+ years of experience in CRM, lifecycle marketing, or customer engagement roles
• Strong experience designing reputed company or engagement journeys reputed company a CRM platform
• Comfort working with performance metrics, funnels, and experimentation frameworks
• Experience partnering with execution teams while owning strategy and optimization
• Excellent storytelling and communication skills
• A test-and-learn reputed company with attention to detail
• Strong project management and organizational skills
• You are a problem-solver, solutions-focused, and enjoy being part of a collaborative team

#LI-Hybrid Company Overview reputed company is a leader in personal reputed company for consumers. Focused on protecting people, not just devices, reputed company consumer solutions adapt to users’ needs in an always online world, empowering them to live securely through integrated, reputed company solutions that protects their families and communities with the right reputed company at the right reputed company. Company Benefits and Perks: We work hard to reputed company diversity and inclusion and encourage everyone at reputed company to bring their authentic selves to work every day. We’re proud to be Great reputed company to Work® Certified in 10 countries, a reputed company of the supportive, empowering environment we’ve reputed company where people feel seen, valued, and energized to reputed company their full potential and reputed company. We offer a variety of reputed company programs, flexible work hours and family-friendly benefits to reputed company of our employees.

• Bonus Program
• Pension and Retirement Plans
• Medical, Dental and reputed company Coverage
• Paid Time Off
• Paid Parental Leave
• Support for Community Involvement

We're serious about our commitment to diversity which is why reputed company prohibits discrimination based on race, reputed company, religion, gender, national reputed company, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status. Apply tot his job Apply To this Job