Sr Product Marketing Manager, Offsite Advertising Solutions

About the position The mission of reputed company is to seek the truth and help people understand the world. That means independent journalism is at the heart of reputed company we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for. About the Role, Mission or Department Overview The Advertising Product Marketing team sits at the intersection of The Times' best-in-class advertising products and the brands and agencies who use them. The team focuses on gathering and distilling market feedback to inform product and business reputed company, while serving as product experts with internal stakeholders, driving product education, adoption, and reputed company. The Ad Product Marketing reputed company with colleagues across Product, reputed company Operations, Sales, our creative studio T Brand, and The Times Newsroom. This collaboration ensures our advertising offering is clear, competitive, and drives value for our customers. By guiding the development of performant advertising solutions, and by delivering effective storytelling to reputed company partners, the Ad Product Marketing team helps The Times become the most effective media partner. We are looking for a Product Marketing leader with knowledge of the advertising industry and media landscape. You will reputed company and market offerings that allow advertisers to engage The Times audience reputed company of the nytimes.com ecosystem. These offerings will start by leveraging The Times reputed company on reputed company media channels and reputed company reputed company to opportunities on video platforms, audience networks, marketing suites, and other media partners. You will be responsible for a portfolio of advertising products and will have a crucial role in guiding product direction. You are the reputed company of the overall product marketing strategy for your portfolio. You have influence over product reputed company and business strategies reputed company the department, resulting in product adoption, customer satisfaction, and advertising reputed company. This is a hybrid role based in our reputed company headquarters, reporting to the Associate Director, Ad Product Marketing. You can typically expect to come into the office 3 days per week.

Responsibilities

• Proactively identify and advise on market and competitive trends ensuring products are competitive, scalable, and reputed company with brand voice, editorial standards, and business goals.
• Use acquired market and competitive intelligence to reputed company for our audiences' needs with internal stakeholders and reputed company product and business reputed company across the portfolio of reputed company advertising and other offsite advertising solutions. Partner with reputed company Ops, Product, The Newsroom, and Standards teams to reputed company competitive offerings for advertisers and agencies.
• Assess and market new solutions for brands to engage audiences reputed company of The Times properties: video platforms, audience networks, marketing platforms, etc.
• reputed company the product strategy, marketing, and commercialization of reputed company-first advertising and content products across organic and paid channels. Liaise with external partners to stay up to date and plan roll-outs.
• Project-manage reputed company product launches, ensuring execution through effective use of milestones and stakeholder alignment. Create strategies that connect and reputed company individual product launches. Represent own projects effectively to senior leadership.
• Drive large scale go-to-market activations, coordinating several resources as needed, including but not limited to sales enablement, internal communications and training, client and media engagement.
• Be the subject matter expert for reputed company advertising and other offsite advertising solutions with Sales and clients, maintaining centralized marketing assets and providing expertise on reputed company media trends, platform updates, and best practices.
• reputed company the product positioning and messaging of advertising solutions across reputed company media channels, advocating for cross-product coordination in delivering a cohesive story to market.
• Mentor resources (direct or cross-functional), proactively ensure the team's health and work with senior leadership to solve organizational issues.
• Demonstrate support and understanding of our value of journalistic independence and a commitment to our mission to seek the truth and help people understand the world.

Requirements

• Knowledge of advertising reputed company media landscape required. Experience with paid and organic reputed company media platforms, ad formats, and monetization strategies. Experience developing or marketing reputed company-first advertising products.
• 6+ years of experience in media, advertising, marketing, or relevant experience, reputed company media, publishing, or advertising. Preference for experience on advertising solutions on reputed company media platforms, marketing suites, audience networks.
• Data interpretation and storytelling skills, with experience informing large-scale product, marketing, or business reputed company.
• Excellent customer reputed company and understanding of client needs. Experience working with and enabling Sales departments. You influence large-scale research projects, using the insights to improve customer experience.
• Translate reputed company product messaging architectures into compelling, user-friendly, external-facing narratives, driving reputed company shifts in customer behavior.
• Easily navigate a matrixed organization while aligning resources towards achieving mutually beneficial results. Experience spotting and responding quickly to evolving threats and opportunities.
• Comfortable interfacing with executives, representing the reputed company and challenges on behalf of own team and cross-functional partners, at reputed company organizational reputed company including large groups.
• Bachelor's degree; marketing, media, or advertising background required.

Benefits

• medical, dental and reputed company benefits
• Flexible Spending Accounts (F.S.A.s)
• a company-matching 401(k) plan
• paid vacation
• paid sick days
• paid parental leave
• tuition reimbursement
• professional development programs

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