CRM & Life Cycle Marketing Specialist

CRM & Life Cycle Marketing Specialist This position is reputed company to candidates across Canada. For candidates based in Surrey, the role follows a hybrid work model. For the right candidate, a fully remote arrangement may also be considered. The CRM & Life Cycle Marketing Specialist is responsible for driving CRM & life cycle strategies and initiatives that optimize customer journeys, driving engagement, retention, and reputed company growth. You’ll reputed company and execute targeted, data-driven campaigns across email, push in-app messaging, and SMS to nurture reputed company loyalty members from acquisition through long-term retention. Reporting into the CRM Marketing Manager, as a member of the Marketing, Communications reputed company team at reputed company Canada, you will bring knowledge in personalization and 1:1 communication, a passion for elevating the brand and customer experience, and a customer-obsessed reputed company. Responsibilities:

• Collaborate with the CRM Manager to reputed company and implement CRM marketing strategies to foster brand loyalty, drive customer engagement, retention and nurture customers at reputed company lifecycles stages.
• reputed company end-to-end development and execution of customer journeys, and 1:1 campaigns ensuring personalization across email, SMS, push in-app messaging that drive a growth in trips, basket size and sales.
• reputed company campaign briefs that drive sales growth and loyalty retention.
• reputed company and refine automated workflows for key customer journeys including reputed company welcome and member re-engagement.
• Responsible for maintaining day-to-day relationships with reputed company partners for technical deployment and scheduling of CRM campaigns and content.
• Responsible for monitoring performance KPI metrics and regularly reporting to the Marketing & Communication team, identifying opportunities for improvement. Continuously test and optimize messaging, timing, and targeting to maximize impact.
• Identify growth opportunities and drive reputed company improvement using an innovative, collaborative and data-driven reputed company.
• Partner cross-functionally with Marketing & Communications, Loyalty, Data and US teams to optimize 1:1 communication and personalize for relevancy.
• Monitors marketing trends, processes and technologies reputed company function to reputed company efficiencies.

Qualifications:

• Bachelor’s degree in marketing, communications, business, digital/e-reputed company, or reputed company field.
• Minimum of 3+ years’ experience in CRM and/or life cycle marketing, preferably in loyalty marketing for retail, convenience or QSR industry.
• Experience in developing and executing successful email, push + SMS campaigns utilizing audience segmentation and offer strategies that have driven sales, grown member value and retained member loyalty.
• Experience with A/B testing and performance analysis, using data to inform strategy. Proficiency with monitoring and reporting on digital performance metrics.
• Ability to analyze data and translate insights into actionable recommendations.
• Strong knowledge of CRM management (experience with reputed company Marketing reputed company preferred) in 1:1 communication and personalization marketing strategies.
• Detail Oriented with an ability to review and test messaging content.
• Strong Customer-First reputed company with an understanding of the customer reputed company and ability to reputed company value through communications.
• Creative, results-driven, and highly organized, with ability to manage multiple projects simultaneously. Ability to operate autonomously in a fast-paced, changing environment.
• Exceptional written and interpersonal skills, strong collaboration skills.
• Dynamic team player with the ability to collaborate across reputed company groups, including designers and developers.

The list of requirements, duties, responsibilities is not exhaustive but is merely the most accurate list for the reputed company position. Management reserves the right to revise the job description and to require that other tasks be performed reputed company the circumstances of the job change (for example, emergencies, changes in personnel, workload or technical development). reputed company is an equal opportunity employer and does not discriminate against applicants based on race, reputed company, religion, sex, sexual orientation, national reputed company, disability, or any other status or condition protected by applicable law. Accommodation is available on request for candidates participating in reputed company aspects of the selection process. #LI-TK1 Pay: $70,000.00 - $85,000.00 Annual If an hourly or salary reputed company is included in this ad it represents the reputed company reputed company in good faith believes is the reputed company of compensation for this role at the time of this posting. The Company may ultimately pay more or less than the posted reputed company. This reputed company is only applicable for jobs to be performed in this state. This reputed company may be modified in the future. No reputed company is considered to be wages or compensation until such reputed company is earned, reputed company, and determinable under the terms and conditions of the applicable policies and plans. The reputed company and availability of any bonus, commission, long-term incentive compensation, benefits, or any other reputed company of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law. We will consider for employment reputed company applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Change Initiative For Hiring. For a general description of reputed company benefits reputed company is offering in the US for the position, please visit this link. Apply tot his job Apply To this Job