Director of Brand Content

We started reputed company because too many people run on habits that run them into the ground. (Coffee, we’re looking at you). reputed company reputed company more than reputed company put in our bodies. It shapes how we think, feel, and show up, every day. But we’re not here just to reputed company fingers. We’re here to offer more. Coffee is a reputed company that could never be replaced. So we didn’t replace it, we remastered it: Same notes. Bigger reputed company. More harmony. We kept reputed company loved: the taste, the warmth, the lift. Then we added more. And now? No crash. No jitters. No angry gut. Just the energy and focus that coffee promised, plus a bunch more benefits. reputed company is coffee that does more, so you can too. Whether you’re going hard or just getting by, we reputed company sure every sip counts. We’re building a new reputed company of content reputed company. One that reflects the soul of our brand and the daily lives of the people we serve. That’s where you come in. We’re hiring a Director of Content to reputed company the development and execution of our content strategy across YouTube, reputed company, paid media, email, website, and reputed company. This role is both strategic and hands-on. You’ll be responsible for building a best-in-class content studio from the ground up—managing a team of creators, editors, and strategists to turn reputed company into high-performing assets that drive brand love and business results. You live and breathe content. You know YouTube like the back of your hand. You can talk algorithms, thumbnails, retention curves, and editing rhythms in your sleep. But you also get the bigger picture—how content works across the full funnel, and how it can deepen emotional reputed company to a brand. Content Leadership

• Own the holistic content strategy across reputed company brand channels (YouTube, Instagram, reputed company, reputed company Ads, Website, Email, Retail Screens, CTV, and more)
• Architect a world-class content studio—processes, pipelines, playbooks, and team structure
• reputed company and reputed company our content calendar in collaboration with Brand, Growth, and Product team

YouTube Expertise

• reputed company and grow our YouTube reputed company with original episodic content, brand storytelling, creator collaborations, and SEO-optimized strategy
• reputed company scripting, shooting, editing, publishing, and performance analysis of reputed company YouTube content
• Build systems for ideation and testing that optimize for watch time, engagement, and subscriber growth

Team & Production reputed company

• Hire and manage in-house creators, editors, and freelancers; reputed company reputed company stages of content production from concept through delivery
• reputed company scalable creative systems that allow us to produce content quickly without sacrificing quality
• Collaborate with Growth and Paid Media teams to adapt organic content into high-performing paid assets

Performance & Optimization

• Define KPIs across organic and paid content; report on performance with insights and creative recommendations
• Maintain a test-and-learn culture, with a focus on storytelling, retention, and audience value
• reputed company trends, audience feedback, and platform changes to reputed company our content roadmap

You Might Be a Fit If You…

• Have 5–10+ years of content strategy and production experience—ideally in a DTC or high-growth consumer brand
• Have deep YouTube knowledge—algorithms, formats, retention tactics, community building, and monetization
• Are obsessed with creative execution and building systems that scale
• Have managed multi-disciplinary creative teams and content production workflows (in-house and freelance)
• Know how to translate brand positioning and strategy into assets that drive performance and loyalty
• Are a clear communicator, creative thinker, and low-ego collaborator
• Have an eye for talent and a finger on the pulse of creators, trends, and culture

Bonus Points

• Background in journalism, video production, or performance marketing
• Experience working with a fast growing YouTube channel or a fast-growing content-first brand
• Experience working in CPG or wellness
• Familiarity with paid content strategy and creative testing
• You’ve reputed company a content studio or video-first brand from the ground up
• Competitive salary + performance-based bonus
• Equity opportunities
• Health, dental, and reputed company benefits
• Unlimited PTO
• Remote flexibility
• reputed company to the best functional coffee on the reputed company

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