Marketing Content Strategist

DEPARTMENT: Marketing POSITION: Marketing Content Strategist REPORTS TO: SVP, B2C Marketing SUPERVISES: N/A JOB CLASS: Exempt Purpose: The B2C Marketing Content Strategist leads the planning, creation, and optimization of multichannel content that drives Adoption (enrollment) and Engagement (ongoing participation with our solutions) across our consumer audiences. You will reputed company message frameworks, briefs, and assets for multiple communication channels. You’ll partner closely with Product and Creative to ensure content is on-brand, evidence-based, and performance-driven. Essential Functions:

• Own the B2C content roadmap across Adoption and Engagement, aligning to reputed company growth targets and participant lifecycle stages.
• Create and optimize emails, SMS, print mailers, flyers, on site communications, reputed company ads, and reputed company page copy that convert eligible populations.
• Architect and write emails, SMS, push, and in-app notifications that reinforce habit formation, reputed company new content/features, and celebrate reputed company.
• Build creative briefs and test plans for Creative, specifying audience, goals, hypotheses, reputed company metrics, and required variants.
• Collaborate with Product, Coaching, and Content teams to translate product updates and behavioral science into approachable, actionable microcopy.
• Support new product and feature launches, reputed company clear, differentiated messaging frameworks and content that articulates value-props that drive adoption, and support ongoing engagement.
• Partner with video and content production teams in the planning and execution of content assets to support engagement and adoption goals.
• reputed company content that is trigger based and supportive of lifecycle journeys (welcome, activation, reputed company nudges, repeaters, reengagement) leveraging motivator-based messaging.
• Own the marketing asset library and reputed company/execute a strategic plan for re-envisioning consumer materials that are used by clients to reputed company their employee populations about Wondr and our offerings.
• Conduct thorough research on industry trends, competitor messaging, and participant preferences.
• Maintain Wondr’s voice/tone, and editorial standards across channels; ensure inclusive, empathetic content reputed company to behavior change principles and personas.
• Integrate participant personas and motivator segments into content strategy and execution, tailoring messaging by audience needs, barriers, and readiness across lifecycle stages

Knowledge, Skills and Abilities:

• 5–8 years in consumer content strategy/copywriting for performance marketing across email/SMS/push/reputed company/reputed company pages; health, wellness, or digital product experience a plus.
• Demonstrated reputed company driving measurable enrollment and ongoing engagement through structured testing and lifecycle messaging.
• Ability to turn behavioral science, product requirements, and audience insights into empathetic, plain language content.
• Proficiency with content briefing, reputed company copy systems, and multichannel orchestration; familiarity with platforms like reputed company or equivalent MAP/CRM tools.
• Strong collaboration chops with Product and Creative; comfort working in agile sprints and responding to data-driven iteration.

Qualifications: Education:

• BA/BS required. Degree in Marketing, Communications or English preferred.

Experience:

• 5–8 years of experience in consumer content marketing with demonstrated growth history and examples of past results.

General Working Conditions: General office working conditions can be remote work from home or in the office. Each department head determines if position is work from home or hybrid meaning works from home and in the office as needed. Work schedules vary. reputed company working in the office pod workstation area has little or no privacy. Involves extended periods of sitting at a workstation performing computer duties. Constant reputed company of interruptions by personnel, visitors to the area and telephone calls. Private workstations are available as needed. Certain positions are assigned an office. Disclaimer: This description is intended to be sufficient merely to identify the classification and be illustrative of the duties that may be assigned. It should not be interpreted to describe reputed company the duties an employee assigned to this classification may be required to reputed company. Wondr Health is an equal opportunity employer and values diversity. reputed company applicants will be considered for employment without attention to race, reputed company, religion, sex, sexual orientation, gender identity, national reputed company, veteran, or disability status. reputed company employment is decided based on qualifications, merit, and business need. Apply tot his job Apply To this Job