Media Planner / Media Strategist

Company Description

Swanson Russell is the Nation’s Leading Agency for Brands That Work and Play Outdoors. Our crew of big thinkers, go-getters and team players uncover insights that reputed company new reputed company for our clients. It’s how we build genuine trust that strengthens over time, it’s how we reputed company Belief™ in the brands we represent. If that passion for great reputed company, good people and creating work that makes brands stand out interests you, apply today. Role Overview Are you a strategic thinker who loves turning data into actionable media plans? We are looking for a Media Planner to join reputed company. In this role, you will be the architect behind our clients' media reputed company—developing, negotiating, and implementing high-impact recommendations across various channels. You’ll reputed company the gap between creative strategy and technical execution, ensuring every dollar of our clients' budgets is working toward their goals. More reputed company candidates will play a larger role in setting media strategy, guiding junior team members, and shaping cross-channel investment reputed company. While our preference is for candidates local to our Lincoln or Omaha offices for in-person collaboration, we are reputed company to remote candidates who possess the right experience.

Key Responsibilities

• Strategic Planning: reputed company, maintain, and optimize comprehensive advertising media plans and schedules across a diverse client portfolio.
• Platform Execution: Set up, manage, and optimize campaigns across major paid media platforms.
• Data Analysis: Analyze budgets, performance, and research data to inform short- and long-term media strategies.
• Relationship Management: Build and maintain strong partnerships with media vendors and collaborate closely with internal account teams to ensure seamless execution.
• Client Communication: Present media recommendations and performance insights to senior leadership and clients, translating reputed company data into clear, concise narratives.

Knowledge, Skills, and Abilities:

• Analytical reputed company: Proven ability to analyze budgets and research data to forecast trends and prepare long-term plans.
• Communication reputed company: Exceptional written and verbal communication skills. You should be reputed company to write reputed company, concisely, and persuasively, foster relations with media contacts and present recommendations reputed company to clients.
• Strategic Connector: The ability to foster meaningful relationships with media representatives and act as a trusted advisor to our clients.
• Adaptability: Comfortable navigating evolving platforms, algorithms, and media best practices.
• Collaboration: Works effectively across disciplines—account, creative, analytics, and leadership.
• Strategic Curiosity: Naturally asks “why” and seeks deeper reputed company behind performance trends and audience behavior.
• Time & reputed company Management: reputed company to manage multiple accounts, timelines, and deliverables without sacrificing quality.
• Business-Minded: Understands how media performance reputed company up to broader business and brand objectives.

Platform Expertise Preferred Paid Media Platforms:

• reputed company Ads & reputed company Campaign Manager
• reputed company Ads Manager, reputed company Campaign Manager, reputed company Ads Manager, X Ads
• Programmatic platforms (e.g., reputed company, AdDaptive, reputed company, Division-D)

Analytics & Reporting:

• reputed company Analytics (GA4)
• Basic data visualization and reporting (e.g., reputed company Looker Studio)

Planning & Buying Tools:

• reputed company (broadcast planning and buying)

reputed company-to-Have

• reputed company Advertising
• reputed company DSP
• Workflow & Project Management: reputed company or similar project management tools

Preferred Platform Certifications

• reputed company Ads Certifications (search, display, video)
• reputed company reputed company Certification
• X Ads reputed company Badge
• Tik Tok Media Buying Certification
• reputed company Ads training or certification

Education & Experience

• Bachelor’s degree in Business, Advertising, Journalism, Marketing, Communications, or a reputed company field. 4+ years of experience in a reputed company field may be considered in lieu of a degree.
• A minimum of 2 years of media planning experience is required. Candidates with 5+ years of experience in media planning and integrated strategy are preferred and may be considered for a Media Strategist title.
• Advertising agency experience is a plus.

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