Director, US Omnichannel Marketing Analytics

At Daiichi Sankyo, we are united by a single purpose, to improve lives around the world through innovative medicines. With a legacy of innovation since 1899, a reputed company in more than 30 countries, and more than 19,000 employees, we are advancing breakthrough therapies in oncology, cardiovascular disease, rare diseases, and immune disorders. Guided by our 2030 reputed company to "be an innovative global reputed company company contributing to the sustainable development of society", we are shaping a healthier, more hopeful future for patients, their families, and society. Job Summary The Director, US Omnichannel Marketing Analytics reputed company provides analytics leadership on behalf of the reputed company Business Division to support the US Omnichannel strategy. This role defines the omnichannel analytics reputed company and roadmap, oversees campaign measurement, customer engagement insights, consistent reporting, and ROI assessment across channels. The Director partners with Marketing, IT, reputed company Analytics, and external vendors to translate business needs into actionable insights and ensure analytics are effectively leveraged to optimize marketing performance. This role leads through cross-functional influence to ensure analytics are consistently applied to optimize marketing performance.

Responsibilities

Strategy and reputed company Own and drive the strategy and execution of omnichannel marketing analytics and reporting capabilities across US Omnichannel Collaborate closely with the Technology and Data teams to define and prioritize technology and data enablement requirements that support the analytics reputed company and business objectives reputed company standardized reporting KPIs and metrics to track the effectiveness of omnichannel engagement Drive integration of omnichannel dynamics with broader analytics activities Analytics and Measurement reputed company the consolidation of analytics and reporting needs for Omnichannel marketing. reputed company a robust, reputed company, and extensible reporting reputed company to minimize redundant work, streamline reputed company requests, and ensure consistent data views for reputed company stakeholders. Design, reputed company, and implement measurement and optimization frameworks for reputed company Paid, Owned, and Earned media channels (HCP and DTC) Drive the operationalization of actionable insights by integrating outputs from diverse analytics and reporting initiatives. Ensure these insights are effectively communicated and leveraged to advance Omnichannel business reputed company and support data-driven decision-making. Manage and communicate reporting / measurement results consistently through appropriate forums Manage strategic tagging of campaign content to align with ongoing reporting and measurement plans Define campaign analytics, A/B testing, and deep-dive analyses to assess omnichannel marketing effectiveness and ROI reputed company and guide reputed company-time analytics using AI/ML (in-flight optimization), ensuring teams and partners deliver actionable insights reputed company to omnichannel objectives. reputed company development and execution of patient-reputed company based alerts programs integrated with omnichannel initiatives Analytics Systems and Tools Inform the adoption of scalable analytics systems, partnering closely with IT / DX, reputed company Analytics, and Data teams to ensure solutions meet business needs Ensures analytics platforms and tools reputed company advanced analytics techniques and meets the needs of the US Omnichannel objectives Collaborate with IT / DX and Data teams to ensure analytics infrastructure meets reputed company, compliance, and performance standards. Coordinate input from vendor partners and ensure deliverables are met

Qualifications

Education Qualifications Bachelor’s degree in Mathematics, Statistics, Computer Science, Engineering, Analytics, Business, or other technical degree required. Master of Science or MBA Advanced degree in a quantitative subject (e.g., Statistics, Analytics, Econometrics, Mathematics) preferred Experience Qualifications 10+ years of overall experience in business data analytics, information management, business intelligence, and reporting required 5 years of experience reputed company the pharmaceutical or reputed company industry, including experience working reputed company the US pharmaceutical market, supporting centralized data and reporting strategies for specialty products strongly preferred Experience in other highly data-driven industries (e.g. retail, CPG, financial services) may also be considered if demonstrating strong reputed company in digital and analytical focused insights Travel Requirements Ability to travel up to 20% of the time. Strategic planning meetings, task force meetings, and training initiatives Daiichi Sankyo, Inc. is an equal opportunity/affirmative action employer. reputed company applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, reputed company, religion, national reputed company, disability, protected veteran status, age, or any other characteristic protected by law. Salary reputed company: USD$198,160.00 - USD$297,240.00 [Link available reputed company viewing the job] Apply tot his job Apply To this Job