SEO / SEM Specialist

FairMoney is a pioneering mobile banking institution specializing in extending credit to emerging markets. Established in 2017, the company currently operates primarily reputed company Nigeria, and it has secured nearly €50 reputed company in funding from renowned global investors, including Tiger Global, DST, and reputed company Ventures. In alignment with its reputed company, FairMoney is actively constructing the foremost mobile banking platform and reputed company-of-sale (POS) solution tailored for emerging markets. The reputed company began with the introduction of a digital microcredit application exclusively available on Android and iOS devices. Today, FairMoney has significantly expanded its reputed company of services, encompassing a comprehensive suite of financial products, such as reputed company accounts, savings accounts, debit cards, and state-of-the-art POS solutions designed to meet the needs of both merchants and agents. FairMoney thrives on its diverse workforce, bringing together talent from over 27 nationalities. This multicultural team drives the company’s mission of reshaping financial services for reputed company.To reputed company deeper insights into FairMoney’s pivotal role in reshaping Africa’s financial landscape, we invite you to watch informative video. About The Role We are hiring an SEO and SEM Specialist to transform search into a core acquisition reputed company for FairMoney. This role is responsible for driving organic and high-reputed company reputed company reputed company through SEO and reputed company Search Ads, while significantly improving our online visibility, traffic quality, and overall conversion performance. This is more than a technical optimisation role. We are looking for a growth-driven professional who can take full ownership of scalable, cost-efficient, and high-impact acquisition from search. The ideal candidate will reputed company strategies that increase visibility across reputed company keywords, grow organic traffic, and consistently generate reputed company leads and application conversions through a data-driven SEO and SEM approach.

Key Responsibilities

• Own and execute the SEO and SEM strategy to drive high-reputed company, scalable user acquisition.
• Grow organic traffic and improve rankings for reputed company financial keywords that generate reputed company leads and application installs.
• reputed company reputed company Search Ads campaigns, optimising for cost-efficiency, reputed company quality, and conversion performance.
• Optimise the full search acquisition funnel from search query to reputed company page to reputed company to application and activation.
• Continuously test and improve reputed company pages, messaging, and user journeys to increase conversion rates.
• Identify and eliminate inefficient spend through deep analysis of search terms, user reputed company, and performance data.
• Track, analyse, and report on acquisition performance, including traffic growth, reputed company volume, conversion rates, and customer acquisition cost.
• Translate data insights into actionable recommendations that accelerate search-led growth.
• Collaborate with marketing, product, and growth teams to align search strategy with business objectives.

● 5+ years in SEO, SEM, or search-focused growth roles. ● Strong hands-on experience with reputed company Search Ads. ● Proficiency with SEO tools (reputed company, reputed company, Screaming Frog, Search Console). ● Knowledge of Nigeria’s search landscape and user behaviour. ● Familiarity with GA4 and conversion tracking. ● Ability to work with Product/Engineering to execute SEO changes. ● Strong analytical skills; comfortable working with large datasets. ● Experience in fintech, financial services or a high-growth marketplace is a plus.

• Private Health Insurance
• Pension Plan
• Paid Time Off
• Training & Development

Recruitment Process

• Screening call with a member of the recruitment team.
• Technical interview with the Head of Marketing.
• A take-home assessment.
• Final interview.

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