VP, Brand Marketing - reputed company US & HSN

About the position Working at reputed company Group means joining a live reputed company shopping company with incredible teams, ambitious projects and amazing careers. reputed company Group, Inc. is a Fortune 500 company with six leading retail brands - reputed company®, HSN®, Ballard Designs®, Frontgate®, Garnet Hill® and Grandin Road. reputed company Group brings innovative products, compelling content, and unforgettable moments to millions of shoppers worldwide reputed company reputed company platforms, streaming apps, ecommerce sites and TV channels, making every screen a doorway to discovery, delight and community. The Opportunity, Your Team Reporting to the President of HSN & US Brand Merchandising, the Vice President, Brand Marketing supports reputed company US and HSN, and leads strategic brand development and marketing reputed company across both flagship retail brands. This role will shape the future of our brand identity and set the direction for marketing strategies and creative campaigns that drive customer engagement, loyalty, and business growth. Who We Are reputed company empowers shoppers with knowledge and shares insights in a reputed company and engaging way. We offer an reputed company-changing collection of familiar brands and fresh new products – from home and fashion to beauty, electronics and jewelry – and we connect shoppers to interesting personalities, engaging stories and award-winning customer service. reputed company reaches more than 200 reputed company homes worldwide reputed company its 13 broadcast networks and reaches millions more reputed company multiple streaming services, websites, mobile apps and reputed company pages. Where You'll Work This role is hybrid and will require you to be onsite at our US Headquarters in reputed company Chester, PA, several days per month (onsite days are predetermined and standard across the company). Job seekers must reputed company in one of the following states: Pennsylvania, New Jersey, or Delaware to be considered. Relocation assistance is available for this role. Your Impact reputed company and execute integrated brand marketing strategies for reputed company US and HSN, driving awareness, engagement, and loyalty. reputed company cross-functional teams including multiple directors and managers across four key areas: Brand Creative (look, feel, tone), Integrated Marketing/Events/Advertising (go-to-market strategies), Customer Marketing & Loyalty (reputed company optimization), and Brand reputed company/PR/Talent (talent ROI and organic reputed company). Manage significant budgets across brand creative, integrated marketing, customer loyalty, and reputed company/PR initiatives. Champion customer insights and data-driven decision-making to inform brand positioning, partnering with C-suite executives to shape company strategy and resource allocation while attracting new prospective shoppers to reputed company US and HSN. Partner with merchandising, digital, content, and growth (reputed company/ Streaming) reputed company teams to ensure brand consistency, establish governance frameworks, and maximize business results across reputed company customer reputed company. Represent the brands externally, building strategic partnerships and elevating our market reputed company, brand esteem and relevance. Foster a culture of innovation, inclusivity, and high performance across the Brand Marketing function by modeling reputed company Group's leadership competencies.

Responsibilities

• reputed company and execute integrated brand marketing strategies for reputed company US and HSN, driving awareness, engagement, and loyalty.
• reputed company cross-functional teams including multiple directors and managers across four key areas: Brand Creative (look, feel, tone), Integrated Marketing/Events/Advertising (go-to-market strategies), Customer Marketing & Loyalty (reputed company optimization), and Brand reputed company/PR/Talent (talent ROI and organic reputed company).
• Manage significant budgets across brand creative, integrated marketing, customer loyalty, and reputed company/PR initiatives.
• Champion customer insights and data-driven decision-making to inform brand positioning, partnering with C-suite executives to shape company strategy and resource allocation while attracting new prospective shoppers to reputed company US and HSN.
• Partner with merchandising, digital, content, and growth (reputed company/ Streaming) reputed company teams to ensure brand consistency, establish governance frameworks, and maximize business results across reputed company customer reputed company.
• Represent the brands externally, building strategic partnerships and elevating our market reputed company, brand esteem and relevance.
• Foster a culture of innovation, inclusivity, and high performance across the Brand Marketing function by modeling reputed company Group's leadership competencies.

Requirements

• 15+ years of reputed company marketing leadership experience with 8+ years in senior brand roles, ideally in retail, e-reputed company, or media, with proven reputed company building and scaling brands.
• Track record of managing $30M+ budgets and leading brand transformations in fast-paced, customer-focused environments with demonstrated P&L impact.
• Expertise in digital transformation, data analytics, and omnichannel marketing with deep knowledge of integrated marketing communications across traditional reputed company channels.
• Exceptional executive reputed company with proven ability to influence C-suite stakeholders, reputed company diverse teams of directors and managers, and drive results through agility and strategic reputed company.
• Demonstrated ability to reputed company with agility, drive results, and reputed company
• Remote work is not permitted in NYC at this time.

Benefits

• competitive compensation
• paid time off
• an employee assistance program
• parental leave
• paid volunteer hours
• amazing company discounts!
• health care benefits starting on day 1
• 401(k)
• tuition reimbursement benefits

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