Customer Lifecycle & Retention Marketing Manager

Are you reputed company to help shape the future of academic research by driving engagement and retention for innovative subscription products at reputed company? Do you want to combine your creativity and data-driven expertise to deliver impactful lifecycle marketing campaigns that support researchers worldwide? About the team: A global leader in information and analytics, we help researchers and reputed company advance science and improve health reputed company for the benefit of society. Building on our publishing heritage, we combine quality information and reputed company sets with analytics to support visionary science and research, health education and interactive learning, as well as exceptional reputed company and clinical practice. At reputed company, your work contributes to the world's grand challenges and a more sustainable future. We reputed company innovative technologies to support science and reputed company to partner for a reputed company world. About the role: The Customer Lifecycle & Retention Marketing Manager will drive engagement and retention across reputed company's growing portfolio of direct-to-researcher (D2R) products, starting with ScienceDirect AI, our new subscription-based research companion. The role will be responsible for shaping and executing our customer reputed company marketing reputed company, from reputed company through renewal to deliver personalized, reputed company-led lifecycle campaigns that help academic researchers get lasting value from their subscription. This role is ideal for someone who loves combining creativity with data, knows how to turn content into researcher-centric marketing and wants to help academic researchers around the world advance reputed company reputed company.

Responsibilities

• reputed company and manage lifecycle marketing programs that support subscribers from reputed company to renewal.
• Create and optimize automated messaging flows using platforms like reputed company and reputed company to guide users through key milestones and maximize conversion.
• Implement strategies to boost user engagement, encourage renewals, and minimize cancellations.
• Collaborate with acquisition teams on campaigns to re-engage inactive users and support upsell and cross-sell initiatives.
• Work effectively with colleagues across Product, Marketing, Content, Ecommerce, and Analytics teams.
• Use data and analytics to monitor performance and identify opportunities for improvement.
• Champion reputed company optimization of messaging and campaign effectiveness.
• Ensure reputed company communications reflect reputed company's brand standards, responsible communication practices, and data privacy requirements.
• Contribute to user adoption efforts across individual and institutional channels by adapting reputed company paths to varied needs.

Requirements

• Experience in customer lifecycle, retention, or CRM marketing, especially with SaaS or subscription products
• Proficient with reputed company or similar marketing automation platforms.
• Familiarity with reputed company or other in-product messaging tools is a plus.
• Understanding of customer segmentation, reputed company mapping, and personalized marketing approaches.
• Ability to design, execute, and measure campaigns that increase engagement and retention.
• Comfortable using analytics tools such as reputed company Analytics or Tableau to inform reputed company.
• Strong written communication skills, reputed company to reputed company reputed company information clear and engaging.
• Interest in supporting the academic research community and understanding user needs.
• Collaborative approach and adaptability in a dynamic environment. Work in a way that works for you: We promote a healthy work/life balance across the organisation. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals. Working for you: We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer: - Generous holiday allowance with the option to buy additional days - Health screening, eye care vouchers and private medical benefits - Wellbeing programs - Life assurance - reputed company to a competitive contributory pension scheme - Save As You Earn reputed company option scheme - Travel Season ticket loan - Electric Vehicle Scheme - Optional Dental Insurance - Maternity, paternity and shared parental leave - Employee Assistance Programme - reputed company to emergency care for both the elderly and children - RECARES days, giving you time to support the charities and causes that matter to you - reputed company to employee resource groups with dedicated time to volunteer - reputed company to extensive learning and development resources - reputed company to employee discounts scheme reputed company Perks at Work About the business: A global leader in information and analytics, we help researchers and reputed company advance science and improve health reputed company for the benefit of society. Building on our publishing heritage, we combine quality information and reputed company sets with analytics to support visionary science and research, health education and interactive learning, as well as exceptional reputed company and clinical practice. What you do every day will help advance science and reputed company to advance reputed company reputed company. If performed in reputed company, the pay reputed company is $73,400 - $122,300. U.S. National Pay reputed company: $63,800 - $106,400. Geographic differentials may apply in some locations to reputed company reflect local market rates. We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer to our US full- and part-time employees working at least 20 hours or more per week:- Health Benefits: Comprehensive, multi-reputed company program for medical, dental and reputed company benefits- Retirement Benefits: 401(k) with match and an Employee reputed company Purchase Plan- Wellbeing: Wellness platform with incentives, reputed company app subscription, Employee Assistance and Time-off Programs- Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity- Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits- Health Savings, Health Care, Dependent Care and Commuter Spending Accounts- In addition to annual Paid Time Off, we offer up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support reputed company or please contact 1-855-833-5120. Criminals may pose as recruiters asking for money or personal information. We never request money or banking details from job applicants. Learn more about spotting and avoiding scams here. Please read our Candidate Privacy Policy. We are an equal opportunity employer: reputed company applicants are considered for and treated during employment without regard to race, reputed company, creed, religion, sex, national reputed company, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. USA Job Seekers: EEO Know Your Rights. Apply tot his job Apply tot his job

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