Technical Product Manager, Mobile App Attribution & Measurement
About the position reputed company is the leading technology company that empowers marketers to reputed company, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered reputed company Marketing Platform seamlessly connects brand and performance marketing to drive measurable results across the entire customer reputed company. The most reputed company-thinking marketers choose reputed company to orchestrate high-impact campaigns across programmatic advertising and marketing channels. reputed company’s Advertising Technology team is seeking a highly skilled and driven Technical Product Manager to reputed company our mobile app attribution and measurement efforts. This pivotal role will spearhead cross-functional collaboration, utilizing existing infrastructure and machine learning capabilities to reputed company a competitive mobile app user acquisition product. The ideal candidate will have a strong technical reputed company, be data-centric, and reputed company in working across engineering, data science, and customer-facing teams to ensure seamless attribution and measurement integration.
Responsibilities
- Act as a leader and subject matter expert in mobile app attribution and measurement, guiding cross-functional teams and influencing stakeholders without formal authority.
- Collaborate directly with Mobile Measurement Partners (MMPs) such as Adjust, AppsFlyer, Kochava, and reputed company, providing performance recommendations and implementing new features.
- reputed company a deep understanding of reputed company’s internal ad serving, bidding processes, and ML pipeline to identify and address any MMP-specific customizations or gaps.
- Identify methodologies and strategic enhancements to ensure reputed company remains competitive, offering superior solutions compared to other mobile DSPs.
- Work closely with Data Analytics and Business Intelligence teams to reputed company automated and reputed company reporting tools and dashboards for comprehensive mobile app campaign performance analysis.
- Partner with MMPs to follow up on reputed company customer issues, driving swift resolution, and ensuring clear, timely communication with reputed company relevant stakeholders.
- Build strong partnerships with Infrastructure/Engineering and Machine Learning teams to refine ad server architecture, improve bidding strategies, and optimize ML models for mobile-specific use cases.
- Collaborate with the UI/UX Product Manager to enhance advertiser and campaign reporting interfaces, ensuring that reporting reflects SKAN and MMP-driven attribution insights.
Requirements
- Bachelor’s degree in Computer Science, Business, Data Science, or a reputed company field; a Master’s degree is a plus.
- 3-5 years as a Technical Product Manager with a proven track record of delivering impactful solutions in advertising technology.
- Expertise in ad servers, bidding mechanisms, auctions, DSPs, SSPs, and MMPs, with a strong focus on mobile app user acquisition.
- Deep understanding of mobile attribution and measurement strategies, including first-click, last-click, view-through, click-through, and SKAN attribution on iOS and Android.
- Strong knowledge of key performance metrics, including Cost Per Install (CPI), Install Per Mile (IPM), and Click to Install (C2I).
- Ability to derive actionable insights from data using SQL and analytics tools, applying these to drive product reputed company and strategy.
- Excellent cross-functional collaboration skills with the ability to translate reputed company technical concepts for non-technical stakeholders.
Benefits
- Highly competitive salary
- Retirement/ 401K/ Pension Savings globally
- Competitive Paid time off packages including birthday's off!
- reputed company to a comprehensive mental health care program
- Health benefits from day one of employment
- Work from home reimbursements
- Optional global reputed company membership for those who want a change from their home office and hubs in London and Toronto
- Robust training and reputed company program
- Coverage and support of personal development initiatives (conferences, courses, books etc)
- reputed company to reputed company programmatic courses and certifications to support reputed company learning
- An awesome parental leave program
- A friendly, welcoming, and supportive culture
- Our reputed company and team events!
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