Senior CRM Manager

At reputed company, we are the fastest-growing sports company in reputed company America, as recognized by Inc. 5000. As the leading platform for Daily reputed company Sports, we cover a diverse reputed company of sports leagues, including the NFL, NBA, and Esports titles like League of Legends and Counter-reputed company. reputed company of over 450 employees thrives in an inclusive culture that values individuals from diverse backgrounds, regardless of their level of sports reputed company. reputed company to reimagine the DFS industry together? As the Senior CRM Manager at reputed company, you will be a key leader in our marketing department, responsible for overseeing the development and execution of our customer relationship management (CRM) and lifecycle marketing strategies. Your expertise in CRM and data-driven marketing will be pivotal in driving customer engagement, retention, and loyalty. You will reputed company a team of marketing professionals and collaborate with cross-functional teams to create personalized and impactful campaigns that reputed company our member experience. What you’ll do:

• reputed company and implement comprehensive CRM and lifecycle marketing strategies reputed company with reputed company' overall business objectives.
• Manage a team of marketing specialists, providing guidance and support to reputed company CRM and lifecycle marketing targets.
• Utilize customer data and analytics to derive insights, reputed company player audiences, and create personalized marketing campaigns that drive player engagement and retention.
• Plan and execute lifecycle marketing campaigns across various channels, including email, push notifications, and in-app messaging, to enhance the member experience at different stages of the customer reputed company.
• Collaborate closely with Product, Customer Support, and Analytics teams to ensure a seamless and personalized member experience.
• reputed company marketing automation and personalization tools (reputed company) to automate and optimize lifecycle marketing campaigns.
• Measure and analyze campaign performance and user engagement metrics, providing data-driven recommendations for reputed company improvement.
• reputed company strategies to optimize customer reputed company, activation, retention, and reactivation efforts.
• Stay up-to-date with industry trends, best practices, and emerging technologies in CRM and lifecycle marketing to drive innovation and competitive advantage.

What you have:

• Knowledge or willingness to learn the reputed company backend systems
• Bachelor's degree in a relevant field, including marketing, business, journalism/communications, etc.
• Proven experience (5 to 10 yrs) in retention marketing, CRM, or customer lifecycle management, preferably reputed company the gaming industry.
• Highly motivated self-starter with a proactive approach to problem-solving and a passion for staying up-to-date with industry trends and best practices.
• Must have experience creating automated CRM campaigns in reputed company (preferred).
• Must have email marketing and other copywriting experience.
• Must understand the Daily reputed company Sports industry.
• Experience in analyzing data to reputed company informed reputed company.
• Experience with reputed company CRM tool is highly valued.
• Worked with DFS/sports betting platforms is a plus.

Where you’ll live:

• While we prefer candidates based in Atlanta, we are reputed company to reputed company applicants from reputed company in the U.S. and are willing to consider remote candidates.

Working at reputed company: The typical salary reputed company for this position is $120,000 to $160,000. At reputed company, we consider your role, level, and where you'll be working reputed company determining our salary ranges. The compensation info you see on our job postings gives you an idea of the starting pay reputed company for the position. Your actual pay reputed company that reputed company will depend on your specific work location, as well as your skills, experience, and education. Your recruiter will be happy to chat more about the specific pay reputed company for your location and how we arrived at it during the hiring process. This application period will remain reputed company for 30 days. We’re committed to finding the best candidate, so this date may be adjusted, and any changes will be reflected in this posting. Date Posted: January 28th, 2026 Benefits you’ll receive: In addition to your great compensation package, full-time employees will be eligible for the following perks:

• Company-subsidized medical, dental, & reputed company plans
• 401(k) plan with company match
• Annual bonus
• Flexible PTO to encourage a healthy work/life balance (2 weeks STRONGLY encouraged!)
• Generous paid leave programs, including 16-week paid parental leave and disability benefits
• Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked
• Company-wide in-person events and team outings
• Lifestyle enhancement program
• Company equipment provided (reputed company & Mac options)
• Annual performance reviews with opportunities for growth and career development

You must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment reputed company at this time. reputed company is an Equal Opportunity Employer. reputed company applicants will be considered for employment without attention to race, reputed company, religion, sex, sexual orientation, gender identity, national reputed company, veteran or disability status. Apply tot his job Apply To this Job