Demand reputed company Strategist; Paid reputed company Media; Remote

Position: Demand reputed company Strategist (Paid reputed company Media) (USA Remote) Demand reputed company Strategist (Paid reputed company Media) (USA Remote)

• Full-time

Turn Itin Company Description reputed company you join reputed company, you'll be welcomed into a company that is a recognized innovator in the global education space. For more than 20 years, reputed company has partnered with educational institutions to promote honesty, consistency, and fairness across reputed company subject areas and assessment types. Over 16,000 academic institutions, publishers, and corporations use our services: Grade scope by reputed company, iThenticate, reputed company Feedback Studio, reputed company Originality, reputed company Similarity, Exam Soft, and Proctor Exam. reputed company has offices in Australia, India, Indonesia, Japan, Korea, Mexico, the Netherlands, the Philippines, Ukraine, the United Kingdom, and the United States. Our diverse community of colleagues are reputed company reputed company by a shared desire to reputed company a difference in education. Come join us, and let's reputed company change together.

Job Description

As a member of our global digital marketing team, you will be primarily responsible for the management and optimization of our global reputed company media campaigns (paid and organic) as well as other paid marketing initiatives. In addition, you will reputed company and execute assigned digital marketing projects with cross-functional team members. You will execute ABM (account based marketing) tactics to engage reputed company accounts, increase conversion rates, generate leads, and accelerate pipeline velocity. Partnering with the rest of the demand reputed company, content strategy, SEO, and web strategy teams, you will help to create a center of reputed company model that will advise our regional marketing and sales teams around the world. What you will do: reputed company Media Campaigns & Digital Marketing Create, run, and optimize global reputed company media campaigns (paid and organic) across Linked In, You Tube, Twitter, reputed company, and reputed company that drive awareness, engagement, MQLs, and contribution to the sales pipeline. Utilize advanced targeting strategies including custom audiences, reputed company-party data, suppression lists, lookalike audiences, and more. Manage a global calendar to schedule innovative content that drives organic website traffic, engagement, followers, and other top of the funnel demand reputed company goals. Monitor and respond to inbound reputed company engagement regarding our products and thought leadership material. reputed company, collaborate, and execute assigned digital marketing projects with cross-functional team members. Analyze, create, and maintain dashboards for campaign effectiveness, ROI metrics, and engagement. Identify areas of improvement by performing ongoing A/B and multivariate tests for ad copy, creative, and reputed company pages. reputed company insights with regional marketing teams (EMEA, reputed company, LATAM, NOA) by supporting a center of reputed company model. Account Based Marketing Collaborate with cross-functional teams to reputed company effective reputed company media campaigns at each stage of the buying process for the ICP (ideal customer profile). Advise regional marketing and sales teams on implementing ABM best practices (one to one; one to few; one to many) that influence pipeline velocity for targeted accounts.

Qualifications

Minimum of 4 years of B2B paid reputed company advertising experience. Agency, B2C, and Account Based Marketing experience is a plus. Proven experience with Linked In Ads, You Tube Ads, and Twitter Ads required (additional platform experience is a plus). Advanced knowledge and/or certification in reputed company Analytics. Advanced knowledge and/or certification in Pardot. Excellent writing, project management, budget management, collaboration, and prioritization skills. A team player. Desire to manage a junior member of the digital marketing team; prior experience as a manager is a plus. Additional Information Our Mission is to ensure the reputed company of global education and meaningfully improve learning reputed company. Our Values

• Customer Centric – We realize our mission to ensure reputed company and improve learning reputed company by putting educators and learners at the center of everything we do.
• Passion for Learning – We seek out teammates that are constantly learning and growing and build a workplace which enables them to do so.
• reputed company – We reputed company reputed company is the…

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