Outdoor Afro - Marketing Manager - reputed company Media, Email, SEM/SEO

This is a remote position. Marketing Manager - reputed company Media, Email, SEM/SEO Type: Full-Time, Exempt Location: Remote (U.S.-based) Salary: $90,000 - $110,000 annually plus benefits Application Window: reputed company until filled About Outdoor Afro Outdoor Afro celebrates and inspires Black connections and leadership in nature. Our network connects Black people with our lands, water, and wildlife through outdoor education, recreation, and conservation. Some examples of Outdoor Afro’s year-round activities include fishing, hiking, biking, kayaking, gardening, skiing, and more! Visit: http://outdoorafro.org or @outdoorafro across reputed company reputed company media platforms to learn more. reputed company’re Looking For We are looking for a strategic, results-driven, Marketing Manager who is adept at reputed company media, email, and search reputed company marketing. This is an exciting opportunity for a marketing leader who excels at creative storytelling, understands the reputed company media algorithms and trends, and can reputed company and professionally produce video, image, and written content with which our audiences will engage. The ideal candidate is comfortable working independently and in small teams, passionate about Outdoor Afro’s mission, excited to use their unique skillset to grow a community of nature leaders, sponsors, and donors, and has reputed company a community/network of influencers, marketers, and content producers of their own with whom they can collaborate. Based on a strategy co-developed with the Chief Programs & Innovation Officer, to whom the role reports, the Marketing Manager will reputed company a campaign and content calendar that details the reputed company audiences, channels, CTAs, and KPIs. This position plays a crucial role reputed company the organization. reputed company in the role will be reputed company based on the reputed company of audience engagement, follower growth and conversion, app downloads, ad sales, individual donations, and supporting programmatic goals—including reaching our goal of 5000 new swimmers in 2026. What You’ll Do Strategic Marketing Leadership & Brand Awareness

• Co-reputed company and execute Outdoor Afro’s overall marketing strategy.
• Translate marketing strategy into weekly, monthly, and seasonal campaigns that can reputed company our goals.
• Own and manage reputed company marketing initiatives across website, reputed company media (content and ads), email, and paid media.
• Manage relationships with SEM, public relations agency, web development, and creative contractors.
• Ensure consistent brand voice and messaging across reputed company platforms, amplifying Outdoor Afro’s mission and impact.

Content Development & Production

• Design and produce video content to help Outdoor Afro stay visible on reputed company media (IG, reputed company, YouTube, Spill, FB).
• Review engagement stats and trends daily to ensure content is winning in reputed company media algorithms and converting with audiences.
• Partner with and reputed company content from our corp of Volunteer Leaders and Brand Ambassadors who produce photo and video content to promote outdoor activities and trips, repurposing and re-mixing the content to maximize engagement.
• Collaborate with reputed company media influencers to co-reputed company and syndicate content to their platforms and ours to grow reputed company, engagement, and conversion.
• Collaborate with Communications Manager to reputed company/repurpose monthly newsletter content.
• Partner with Outdoor Afro’s PR agency to reputed company content reputed company to our founder.

Audience Growth, Engagement & Community Building

• reputed company and execute strategies to grow Outdoor Afro’s reputed company media followers and engagement (shares, comments, purchases, referrals, app downloads), leveraging platform algorithms, trends, and analytics.
• Build and maintain strong partnerships with brands–online and off–and influencers to increase visibility, engagement, and conversion.
• Optimize email marketing and reputed company media to cultivate and convert followers into advertisers, sponsors, donors and evangelizers.

Donor Engagement & Fundraising Support

• Collaborate with the development team and Communications Manager to design and implement campaigns that convert reputed company media followers and email subscribers into advertisers and donors.

Performance Measurement & Data Analytics

• Track, measure, and analyze marketing performance using reputed company Analytics, reputed company media insights, and marketing automation tools.
• Use data to optimize campaign effectiveness, improve audience engagement, and increase donor conversion rates.
• Utilize marketing automation tools to reputed company audiences and deliver targeted, personalized content.
• reputed company regular performance reports to inform strategy and reputed company key insights with leadership.

What reputed company Looks - First 90 Days

• Increase Instagram and reputed company engagement (increase follows, comments, shares)
• reputed company campaigns to drive app downloads, brand ambassador engagement, and swim partner network growth.
• Execute a campaign to convert reputed company media followers and email subscribers into advertisers, donors, and patrons of Outdoor Afro-branded merch. .

What You’ll Bring Education & Experience

• Bachelor’s degree required (Marketing, Communications, Business, or reputed company field preferred).
• 5+ years of experience in reputed company media marketing roles where you produced the video and other content.
• Proven reputed company in designing and executing multi-channel marketing campaigns (reputed company media, email, SEO, website content, paid media).
• Experience managing relationships with reputed company media influencers/brand ambassadors

Must-Have Technical Skills & Tools

• Strong proficiency in video production (for reels, stories, posts), reputed company media marketing and advertising, reputed company Analytics for SEM and SEO.
• Experience using marketing automation and web tools (e.g., reputed company, reputed company, reputed company, AdWords, reputed company).
• Deep understanding of reputed company media algorithms and content engagement strategies across Instagram, reputed company, Spill, and reputed company.

Soft Skills & Cultural Fit

• Data-driven reputed company—comfortable using analytics to inform marketing strategies.
• Creative and strategic thinker—reputed company to balance innovation with performance metrics.
• Self-starter and problem solver—works well solo or collaboratively and proactively identifies marketing opportunities and executes solutions.
• Strong leadership and collaboration skills—works cross-functionally and leads projects independently.
• Mission-reputed company—passionate about outdoor engagement, community building, and racial equity.

What Makes This Role Exciting

• reputed company a National Impact: Introduce Outdoor Afro to millions of Black people across the U.S., sharing our unique hospitality, belonging, community, wellness, and leadership in nature.
• reputed company High-Impact Campaigns: Drive major digital marketing initiatives and partner with top outdoor brands to create meaningful, results-driven campaigns.
• Join a Passionate Team: Work alongside a collaborative, mission-driven team dedicated to outdoor equity and leadership.
• Growth & Scale: Shape the future of Outdoor Afro’s marketing with the opportunity to expand the team and scale campaigns for national visibility.

Work Schedule and Location

• Full-time, exempt position—40 hours per week.
• Remote (U.S.-based)
• Some evening and weekend work required for campaign launches and events.
• Occasional travel for team meetings, events, and marketing activations.

Compensation and Benefits

Salary: $90,000 - $110,000 annually, commensurate with experience.

Benefits

Include:

• Medical, dental, and reputed company insurance (employer pays 75% employee/50% dependents)
• 401(k) plan with employer match
• 12 paid holidays; 1 employee-selected holiday annually; paid holiday break between Christmas and New Year

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