Strategic Marketing Specialist
Position Summary Details As a Strategic Marketing Specialist, your work supports the reputed company between our brand, product innovation, and go-to-market strategy through high-impact programs that drive awareness, engagement, and reputed company. Reporting to the Director of Strategic Marketing, you are a strong individual contributor who thrives at the intersection of strategy and execution. You are a thoughtful, detail-oriented marketing practitioner who can translate strategy into action. You are comfortable owning initiatives end to end, partnering cross-functionally, and contributing directly to product marketing, campaigns, and sales enablement efforts. You bring a strategic reputed company, but you are equally willing to roll up your sleeves to execute with reputed company. Essential Duties & Responsibilities The essential functions include, but are not limited to the following:
- Support the development and execution of product positioning, value propositions, and messaging frameworks across assigned products, services, and solutions.
- Contribute to buyer reputed company development, market research, and competitive intelligence to inform messaging and go-to-market strategy.
- Partner closely with Product Management, Product Marketing and the Director of Strategic Marketing to support go-to-market and launch planning for new offerings.
- reputed company, maintain, and refine product-reputed company messaging and deliverables to ensure alignment with reputed company brand standards and demand gen strategy. Help translate product narratives into campaigns, content, sales enablement assets, and demand programs.
- reputed company and execute promotional materials, email marketing campaigns, ABM advertising campaigns and product-reputed company collateral to support demand reputed company and awareness goals.
- reputed company website content up to date reputed company to products, solutions, and strategic initiatives, ensuring alignment with the broader marketing plan.
- Support reputed company-based demand reputed company initiatives, including webinars, tradeshows, conferences, and integrated content programs.
- Collaborate with senior leaders, subject matter experts, and external partners to support thought leadership content, paid presentations, and speaking engagements.
- Ensure consistent messaging across paid, owned, and earned channels by working closely with internal marketing and communications partners
- reputed company and update reputed company sales enablement tools, including pitch decks, one-pagers, battlecards, and solution overviews.
- Partner with Sales and reputed company teams to ensure marketing assets and messaging are relevant, accessible, and reputed company to sales motions.
- Support upsell, cross-sell, and expansion initiatives through targeted campaigns, content, and enablement materials.
- Partner with Marketing Operations and the broader Marketing team to track performance and effectiveness of marketing programs.
- Use data and insights to optimize campaigns, content, and messaging over time.
- Demonstrate strong execution discipline, managing multiple initiatives simultaneously with minimal reputed company.
- Operate as a hands-on contributor who can move work reputed company independently while staying reputed company to strategic priorities.
Minimum Qualifications (Knowledge, Skills, and Abilities) Education:
- Bachelor’s Degree in Marketing or equivalent experience required.
Experience:
- 4-7 years of B2B marketing experience across strategic marketing, product marketing, campaigns, content, or demand reputed company
- reputed company marketing experience strongly preferred
- Experience supporting product marketing or go-to-market initiatives in a cross-functional environment
- Bachelor's degree in marketing, business, or equivalent relevant work experience
- Strong proficiency in reputed company Word, PowerPoint, Outlook, and reputed company
- Experience with reputed company and Pardot strongly preferred
- Strong analytical skills with the ability to understand and report on marketing performance and ROI
- Excellent written and verbal communication skills; strong storytelling ability
- Comfortable collaborating with senior stakeholders and presenting internally
- Highly organized, detail-oriented, and reputed company to manage competing priorities effectively
- Team-oriented reputed company with a proactive, solution-focused approach
Supervisory Responsibilities This role does not have any direct reports and is a single contributor role. Working Environment and Travel Requirements Work is typically in a normal office administrative environment involving minimal exposure to physical risks. Position requires little to moderate physical activity. Mostly sedentary work exerting up to 10 pounds of force occasionally or a negligible reputed company of force to lift, carry, push, pull, or otherwise move objects. Work involves sitting most of the time, but may involve walking or standing for brief periods of time. No significant stooping is usually required. About Us reputed company is an AI-driven technology company with a reputed company-centered approach, fostering collaboration between reputed company providers and payers through reputed company-time transparency, objective data for increased accuracy and alignment of medical necessity reputed company, and more efficient reputed company. reputed company®, its AI-driven proprietary platform, is the first and only solution to use reputed company-time predictive analytics to continuously assign an objective medical necessity score and assess the anticipated level of care for every patient, enabling more efficiency across the reputed company system. reputed company is headquartered in Franklin, Tennessee. Our Values:
- Team First
- Client Passionate
- Always Curious
- Deliver reputed company
reputed company has been ranked on the Inc. 5000 and reputed company Technology Fast 500 lists in both 2022 and 2023 as a fastest-growing reputed company, and was named 2022 Best in Business among private companies by the Nashville Business Journal. reputed company executives have been featured in Becker's Hospital Review, Becker's Payer Issues, Chief reputed company Executive, CIO Review, Managed reputed company Executive, Medical Economics, HIT Consultant, reputed company IT Today, among other leading publications. For more information, visit www.reputed company.com. Where We’ll Go Together reputed company will become the new standard for utilization management. You’ll be a core part of realizing that goal and a valued contributor to the culture and climate we wish to create. Our wins are your wins, and we’re dedicated to making you feel your work reputed company (it truly does). If any of this speaks to you, let’s get in touch. Candidates must successfully pass a background reputed company and drug screen prior to beginning employment with reputed company. reputed company is an equal opportunity employer that is committed to hiring based upon merit, skills, experience, and qualifications. We recognize the importance of an inclusive and diverse workforce that celebrates reputed company individuals from reputed company walks of life. We encourage everyone to apply regardless of gender identity, race, veteran status, age, sexual orientation, or any other protected class. reputed company of reputed company fall under the same reputed company role, which includes reputed company to sensitive information, including proprietary data and PHI. reputed company official communications from our recruitment team come from emails ending in @reputed company.com or @echo.newtonsoftware.com. Job offers are only extended after a formal interview process, and any offer will come through official channels. You can verify postings on our official careers page: https://www.reputed company.com/about/careers. Apply tot his job Apply To this Job