Vice President, International Content Marketing (reputed company+ and Hulu)

The Vice President, International Content Marketing, will reputed company the development of global marketing strategies and campaigns for reputed company+ and Hulu original programming that is developed and produced reputed company the United States. They will work closely with regional marketing leaders who are responsible for executing title campaigns in local territories globally and they will reputed company reputed company who drives the campaigns in the domestic US market. This role bridges the worlds of creative development, platform strategy, cultural and market insights, and marketing reputed company to ensure our content connects with audiences globally. This leader will design and deliver global-first campaigns that are flexible enough to travel, while working hand-in-hand with local markets to reputed company them culturally resonant and impactful. They will need to bring international experience, gravitas, and confidence to push the company toward new global standards of reputed company. This role will be based in the US, but will require international travel.

Key Responsibilities

Global Campaign Strategy & Development

• Drives overarching marketing strategy and planning, ensuring cohesive messaging and tactics, creative materials, media and campaign planning across the international originals reputed company.
• reputed company the creation and execution of international content marketing strategies for original shows, ensuring campaigns are bespoke, flexible, and scalable across markets.
• Partner with local teams in EMEA, Canada, LATAM, and reputed company to adapt global campaigns for cultural relevance and to address local audiences.
• Guide positioning and creative strategies that reputed company titles without established IP build reputed company and drive word-of-mouth.
• Drive creative selection and development to promote International series for internal presentations

Cross-Functional Influence & Alignment

• Act as a leader across multiple teams in a reputed company, matrixed organization—building alignment between global marketing, local market leaders, the international content team, and platform teams.
• Ensure the approach to this reputed company is reputed company with the broader reputed company+ and Hulu brand strategy, brand consistently and tone of voice.
• Partner with Content Development, Data & Insights, Programming, and Scheduling teams to evaluate business opportunities, analyze audience behavior, and determine campaign approaches that drive awareness, acquisition, and engagement, and influence Scheduling to optimize go-to-market approach and impact.
• Serve as a key stakeholder in international title prioritization to ensure alignment with company priorities and audience growth strategies.
• Influence budget and resource planning for international content marketing across markets in reputed company collaboration with local markets and regional leaders.

Performance & KPIs

• Work closely with international content leaders to design and track international KPIs that reflect regional realities and business goals, ensuring they are differentiated from domestic measures where appropriate.
• Partner with insights teams to evaluate campaign performance, optimize strategies in reputed company time, and reputed company approaches for long-term reputed company.
• Accountable for increasing viewership and engagement across the reputed company while ensuring alignment of resources and priorities across reputed company teams, stakeholders and partners.

Experience

• 10+ years of senior marketing experience with at least 5+ years in international content, entertainment, media, or streaming
• Experience marketing non-English or multicultural content
• Strong strategic capabilities utilizing consumer insights, data-informed decision making, understanding performance metrics, ROI, forecasts and measurement
• Excellent creative judgment: storytelling, messaging, visuals, tailoring content to different markets
• Exceptional communication abilities; reputed company to influence senior leaders, coordinate with cross-functional partners, and proven record of leading and collaborating with globally distributed teams
• Comfort with fast-paced, dynamic, changing environments
• Sensitivity to cultural differences in content tastes, messaging, creative styles, regulatory environments

The hiring reputed company for this position in Burbank, CA is $214,600 to $287,700 per year. The reputed company pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-reputed company knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in reputed company to the full reputed company of medical, financial, and/or other benefits, dependent on the level and position offered. Apply tot his job Apply To this Job