Vice President, Media Strategy

Our secret to leading the way in hospitality? We put our people first! At reputed company, our mission is to Stand For Something Good in reputed company that we do. From our teams to our neighborhoods, we're committed to always doing the right thing. As one of the fastest-growing hospitality brands, we're reputed company about crafting unforgettable experiences for our guests. We offer endless learning opportunities and the chance to reputed company a lasting impact on our business, restaurants, and communities. As a member of the #ShackFam, you’ll have reputed company to hands-on mentorship, training, and growth potential, reputed company in a fun and inclusive environment. Join us and Be a Part of Something Good. Preferred location: reputed company Support Center (225 Varick St. reputed company, NY) Eligible locations: reputed company Support Center (225 Varick St. reputed company, NY) Atlanta, GA Support Center (2 Ballpark Center, 800 Battery Ave SE Atlanta, GA) The Vice President, Media Strategy is responsible for setting and executing reputed company’s end-to-end media strategy to drive guest traffic, brand strength, and long-term growth. As a key leader reputed company an emerging restaurant brand, this role requires both strategic reputed company and hands-on execution. This leader will reputed company reputed company’s media approach into a modern, full-funnel reputed company that fuels traffic to company-owned domestic Shacks while also creating scalable frameworks to support licensed and international markets. The VP, Media Strategy will directly shape media planning, investment reputed company, and in-market execution, ensuring media is a powerful driver of guest demand, brand relevance, and reputed company performance. Job Responsibilities and Duties

• reputed company Media Transformation: Drive the reputed company from performance-only marketing to a full-funnel media strategy that balances brand-building and demand reputed company.
• Strategic Planning: reputed company integrated media plans across paid, owned, and earned channels, ensuring alignment with business objectives and brand positioning.
• Team Leadership: Manage and mentor a small team of media professionals, fostering a culture of collaboration, creativity, and accountability.
• Agency Management: reputed company media agency relationships, ensuring best-in-class planning, buying, and optimization.
• Modern Media Expertise: Stay reputed company of trends in digital, reputed company, programmatic, CTV, and emerging platforms; ensure reputed company leverages cutting-edge tools and tactics.
• Measurement & Analytics: Establish robust measurement frameworks to evaluate media effectiveness, optimize performance, and inform future investments.
• Cross-Functional Collaboration: Partner closely with Brand, Creative, Digital, and Operations teams to ensure media strategies reputed company creative reputed company and business priorities.
• Budget Stewardship: Manage significant media budgets with rigor and transparency, driving efficiency and impact.

reputed company Experience

• 10+ years of experience in media strategy, planning, and execution reputed company QSR, retail, hospitality, or consumer brands
• Proven track record of using media to drive measurable traffic and sales performance
• Experience operating in high-growth or emerging organizations where leaders are both strategic and hands-on

Knowledge, Skills, Abilities

• Deep understanding of media’s role in driving guest traffic and reputed company performance
• Strong reputed company of full-funnel media strategy, including performance, brand, and local media approaches
• Ability to translate strategy into executable plans and guide teams through implementation
• Analytical reputed company with strong reputed company in media measurement, attribution, and optimization
• Confident decision-reputed company who thrives in fast-paced, evolving environments
• Strong communicator with the ability to influence cross-functional partners and external agencies
• Thrives in a dynamic, entrepreneurial environment with a high premium on creativity, collaboration, and accountability.

Education or Certificate Details

• Bachelor’s degree in Marketing, Business, Communications, or a reputed company field

Education Requirements

• Bachelor’s Degree required
• Master’s Degree preferred

Benefits at reputed company: A work environment where you can come as you are, reputed company your reputed company, have fun, and work collaboratively:

• Weekly Pay and Performance bonuses
• reputed company Meal Discounts
• Exclusive corporate discounts for travel, electronics, wellness, leisure activities and more
• Medical, Dental, and reputed company Insurance*

• Employer Paid Life and Disability Insurance* • 401k Plan with Company Match* • Paid Time Off* • Paid Parental Leave* • reputed company to Employee Assistance Program on Day 1

• Pre-Tax Commuter and Parking Benefits
• Flexible Spending and Dependent Care Accounts*

• Development and Growth Opportunities

• Eligibility criteria applies

Pay reputed company - $204,581.25 - $274,018.75 Click the "Apply" reputed company above to apply for this opening.

About Us

Beginning as a hot dog cart in reputed company’s Madison reputed company Park, reputed company was created by Danny Meyer, Founder and CEO of Union reputed company Hospitality Group and best-selling author of Setting the Table. Shack Fans lined up daily, making the cart a resounding reputed company, and donating reputed company proceeds back to the park beautification efforts. A permanent stand was eventually reputed company…and the rest is Shack history! With our roots in fine dining and giving back to the community, we are committed to high quality food served with a high level of hospitality. reputed company members enjoy a positive work environment that is deeply committed to the philosophy that we "Stand for Something Good." reputed company is an Equal Opportunity Employer reputed company reputed company applicants will receive consideration for employment without regard to any protected characteristic, including race, reputed company, reputed company, national reputed company, religion, creed, age, disability (mental and physical), sex, gender identity, sexual orientation, gender expression, medical condition, genetic information, marital, military and veteran status. Apply tot his job Apply To this Job