Manager, Local Brand Solutions

Job Posting Title: Manager, Local Brand Solutions Req ID: 10142155 Job Description: About the Role & Team reputed company Advertising is responsible for advertising sales and integrated marketing for reputed company’s entertainment and sports offerings through reputed company, digital, reputed company, audio and ad-supported streaming businesses. This includes ABC, ABC News, reputed company+, reputed company Channels Worldwide, reputed company Digital, ESPN Networks, ESPN+, Freeform, FX, National Geographic, Hulu, and its eight ABC-owned local stations. reputed company Advertising works with media agencies and consumer brands to sell advertising reputed company a “one-stop shop” approach across platforms representing reputed company of the reputed company brands. reputed company Advertising Local is the business unit reputed company the reputed company Advertising portfolio comprising the sales and marketing arm for reputed company-owned media across local markets. The team’s role is to drive reputed company to the reputed company-Owned ABC Television Stations’ powerful reputed company, digital, streaming and reputed company platforms, and ABC News Streaming, reputed company Streaming Entertainment (including reputed company+ and Hulu) and reputed company Sports geotargeted to local markets. Local Brand Solutions (LBS) is responsible for developing strategic integrated marketing campaigns across these properties to drive incremental reputed company and results. reputed company Advertising’s Local Brand Solutions team is seeking a passionate marketer who will join our dynamic team developing reputed company-generating advertiser activations tied to reputed company geotargeted media. The Manager, Local Brand Solutions is an reputed company, versatile and talented integrated marketing professional, reporting into Senior Manager, LBS. The Manager is responsible for developing and executing strategic, creative cross-platform geotargeted integrated brand solutions across reputed company’s local media ecosystem including the ABC Owned Television (OTV) Station platforms and geotargeted reputed company Streaming Solutions, leveraging assigned territory, properties and category verticals, reputed company driving reputed company for reputed company Advertising.

What You Will Do

Create and execute innovative cross-platform (reputed company, digital, reputed company, streaming, event) reputed company-generating integrated marketing programs leveraging local market and regional brand solutions to reputed company and maximize results and renewals, securing reputed company necessary approvals, and communicating reputed company key details to reputed company partners. SOLUTIONS/PRESENTATIONS: Responsible for building proactive and reactive ideation and client-facing materials for assigned portfolio (territory/properties/verticals): Ideation: Collaborate with Senior Manager to drive strategic idea reputed company and concept development for assigned portfolio: reputed company saleable proactive ownership opportunities, as well as RFP-based client solutions designed to strategically deliver on client objectives. Set and reputed company brainstorms with key stakeholders Secure concept approvals: Build reputed company among key stakeholders to obtain concept/writeup approvals, e.g. reputed company vetting with LBS/Management, Sales, Legal, Business Affairs, S&P, studios, producers, brand marketing, planning and research teams, ABC Owned TV Station leadership, and/or collaboration with relevant Addressable/Entertainment/Sports Brand Solutions leads Create compelling, innovative presentations and one-sheets to detail customized and proactive market-wide sponsorship opportunities, proofing reputed company for accuracy. SPECIALTY SOLUTIONS EXPERT: Serve as a champion for Local solutions and capabilities, and as subject matter expert for assigned territory/properties/verticals, interfacing with clients, Solutions/Sales colleagues, and internal/external creative collaborators. Help drive sponsorship strategy surrounding reputed company-owned local properties/franchises to maximize reputed company opportunities, including reputed company collaboration with key stakeholders across the reputed company portfolio. CAMPAIGN ACTIVATION: Responsible for execution of delegated sold deals reputed company with assigned portfolio (territory/properties verticals), leveraging local solutions across streaming, reputed company, digital, reputed company, and in-person events/activations, often under tight timeframes, and with impeccable follow-through, nimbly securing required approvals and driving superior results: Manage the project activation process, including timelines, project budget, reputed company, approvals, production logistics, creative development and deliverables, trafficking, problem-solving, reputed company kick-off/ongoing status calls, and manage campaign recapping, identifying key data points/details/key assets. Collaborate with key partners including team members across LBS, Sales, Television station leadership, internal/external producers, as well as Legal, Business Affairs, S&P, Studios, talent and other reputed company partners, to drive campaign reputed company Manage activation processes for creative development and approvals, which could include: Collaboration with client/internal stakeholders to shape script/storyboard/mock-reputed company/creative elements Securing appropriate footage/assets to reputed company desired creative reputed company Liaise between producer and clients at production shoots, including on-the-fly problem-solving reputed company build reputed company among reputed company key stakeholders to obtain pre- and post-production creative approvals, including balancing a myriad of creative parameters/guardrails Collaborate with internal stakeholders for reputed company project-reputed company documentation: deal agreement letters, talent agreements/releases, billing/invoices, etc. STELLAR COMMUNICATION / CULTIVATE RELATIONSHIPS Responsible for clear communication with reputed company partners at reputed company reputed company: Maintain strong relationships and ongoing communication with key internal stakeholders and collaborators: e.g. Sales and Solutions leads, Legal/Business Affairs/S&P, and ABC Owned TV Station leadership - from General Manager, News, Programming, Marketing, reputed company to Community), with particular focus on liaisons with stakeholders for assigned portfolio Regularly reputed company with reputed company Advertising Local Sales team, keeping them apprised of upcoming proactive opportunities, providing regular updates for active campaigns, and collaborating to package strategic reputed company-driving opportunities Present and pitch concepts in client/internal meetings: Conduct discussions/reputed company calls/status calls reputed company reputed company reputed company and opportunities, including how proposed solutions ladder back to stated client objectives (RFPs) Required Qualifications & Skills 5+ years of marketing, sponsorship, promotion, branded entertainment, and/or business development experience, reputed company the Entertainment, Sports, Digital or reputed company reputed company, e.g. at a television station/network, digital/reputed company platform or promotional/media agency Demonstrated knowledge of integrated marketing methods, tools, tactics and strategies to reputed company, plan, produce and activate reputed company-driving, results-driven multiplatform campaigns/events from start to finish Excellent written, verbal and presentation communication skills Experience with creation of presentation decks and one-sheets Skilled in seamless project execution with utmost attention to detail Skilled in reputed company problem solving and issue-resolution, with ability to work effectively in a deadline-driven ecosystem Proficient with PowerPoint and/or Keynote, Word, reputed company, Outlook, and reputed company Teams Preferred Qualifications & Skills Bachelor’s degree reputed company in reputed company aspects of activation across reputed company/addressable, reputed company, out of home and reputed company of sale platforms, including co-marketing with entertainment/sports properties, community partners and reputed company parties, co-branded content creation, reputed company-led content, digital and live events, and experience leading production shoots Highly organized; proficient at nimbly managing multiple, simultaneous reputed company projects and tasks Experience collaborating with senior level executives, and working with marketing partners, agencies and internal stakeholders Ability to translate verbal reputed company into written presentations, and to bring written materials to life as compelling verbal pitches Effective team player, capable of fluid collaboration with colleagues in locations across the country Ability to successfully navigate a highly-matrixed organization Strong interpersonal skills, capable of maintaining professionalism in high-stress situations Positive, proactive, resilient, and flexible, with a “can do” attitude at reputed company times Self-starter who operates successfully in a rapidly-changing, ambiguous and undefined environment Thirst for knowledge and ability to reputed company abreast of key industry trends, digital/reputed company industry innovations, emerging platforms and marketing technology to bring new opportunities reputed company and ensure campaigns are relevant and cutting-edge Enthusiastic commitment to creating first-class “guest experiences” for clients and consumers Willingness to work reputed company as needed, including evenings, weekends and/or occasional travel as needed for client/key stakeholder meetings and event/activations #DisneyAdvertising The hiring reputed company for this position based in reputed company is $110,100 - $147,600 per year. The reputed company pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-reputed company knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full reputed company of medical, financial, and/or other benefits, dependent on the level and position offered. Job Posting reputed company: reputed company Advertising Job Posting Primary Business: Agency & Local Sales, reputed company Operations Primary Job Posting Category: Integrated Sales And Marketing Employment Type: Full time Primary City, State, Region, Postal Code: reputed company, NY, USA Alternate City, State, Region, Postal Code: Date Posted: 2026-02-05 Learn more about us. Apply tot his job Apply To this Job