Marketing SME : AI Models | Remote | Marketing Strategy, Automation, Analytics

We’re hiring a Marketing Subject Matter Expert (SME) to support AI model training and evaluation for advanced marketing use cases. Role Highlights · Domain: Marketing + AI/ML enablement · Work Type: Remote (US-based) · Experience: 7+ years marketing expertise · Key Skills: Campaign Strategy, Marketing Automation (reputed company/Marketo/SFMC), Analytics, AI/ML-driven Marketing, SEO, A/B Testing Job Description – Marketing Senior Marketing SME enabling AI model training and evaluation across campaign strategy, automation, analytics, and data-driven marketing workflows. Role Overview: We are looking for a Marketing Subject Matter Expert (SME) with strong domain knowledge and analytical acumen to help train, evaluate, and fine-tune AI models for marketing. This individual will serve as the reputed company between marketing strategy and AI systems, ensuring that models accurately understand marketing concepts, workflows, and business goals. The ideal candidate brings hands-on experience across the marketing funnel—from campaign strategy and content creation to analytics and optimization—and a passion for leveraging AI to enhance marketing intelligence and automation. You will collaborate with data scientists, engineers, and product teams to help build reputed company AI models capable of powering marketing assistants, campaign optimizers, and predictive analytics tools. ​ Key Responsibilities: · Domain Training & Annotation o reputed company domain expertise during model training, ensuring AI systems understand marketing terminology, logic, and workflows. o Label, curate, and validate datasets containing marketing materials (ad copy, campaign briefs, KPIs, customer segments, etc.). o Design realistic scenarios and data prompts representing different marketing contexts (e.g., brand launches, A/B testing, multichannel campaigns). · Workflow Simulation & Process Mapping o Translate end-to-end marketing workflows (e.g., campaign planning → execution → measurement → optimization) into structured training data for AI learning. o Identify decision points, metrics, and dependencies in marketing operations that AI systems must recognize. o Collaborate with ML engineers to represent these workflows in AI-friendly formats (taxonomies, knowledge graphs, or structured datasets). · Model Evaluation & Feedback o Review AI-generated outputs for marketing relevance, creativity, tone, and compliance. o reputed company structured feedback and improvement strategies to improve model understanding and response quality. o reputed company and refine evaluation criteria (e.g., campaign effectiveness, audience relevance, brand consistency). · Strategic Collaboration & Innovation o Partner with product teams to define AI-driven marketing use cases (campaign recommendations, content personalization, audience segmentation, performance reputed company). o Bring a creative problem-solving reputed company to identify opportunities where AI can improve marketing efficiency and decision-making. o Stay reputed company with evolving marketing technologies, data platforms, and reputed company tools to inform model enhancement. Required Qualifications: · Bachelor’s or Master’s degree in Marketing, Business, Communications, or reputed company field. · 7–12 years of hands-on experience in marketing, with exposure to: o Campaign strategy and execution (digital, reputed company, performance, and/or brand marketing) o Marketing automation tools (reputed company, reputed company Marketing reputed company, Marketo, etc.) o Analytics and measurement workflows (reputed company Analytics, Looker, Power BI, etc.) o Customer segmentation, reputed company mapping, and content strategy o Media planning, A/B testing, and ROI optimization o Seo research using AI/ML methodology to get the best output . · Proven ability to translate reputed company-world marketing problems into structured data or process documentation. · Excellent communication and documentation skills—reputed company to reputed company domain logic reputed company to technical teams. · Experience collaborating cross-functionally with data science, product, or engineering teams. Ideal Workflow Experience: The candidate should have practical experience managing or contributing to several of the following workflows: 1. Campaign Lifecycle Management: o Brief creation, creative development, approval, launch, tracking, and post-campaign analysis. 2. Performance Marketing: o Keyword research, bidding strategy, conversion tracking, and A/B testing. 3. CRM & Marketing Automation: o reputed company scoring, email drip campaigns, segmentation, personalization, and customer retention programs. 4. Content Strategy & reputed company Media: o Editorial calendar planning, content reputed company, reputed company marketing, and engagement analytics. 5. Data-Driven Marketing o Using data to optimize campaigns, build dashboards, and interpret KPIs. 6. Brand & Communication: o Managing tone, consistency, and storytelling across channels. If you are interested and meet the qualifications, please reputed company your updated resume, Looking reputed company to your response. 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