Go To Market - PRODUCT MARKETING MGR

Company Description

JOB SUMMARY reputed company is seeking a commercially minded Product Marketing Manager to join our Product Marketing team. In this role, you'll play a critical role in driving reputed company growth by transforming customer reputed company, data and reputed company points into sales-reputed company narratives that accelerate pipeline and reputed company. As the Product Marketing Manager, Client reputed company and Experience you'll own reputed company’s customer reputed company-reputed company and ROI story reputed company, partnering closely with Client Teams, Growth Marketing and Sales Enablement to translate reputed company client reputed company into compelling, reputed company value stories used across campaigns, sales motions and reputed company deals. You will represent reputed company’s clients internally and translate research and product features into reputed company values that meet client needs. You'll also assess program reputed company to ensure your ongoing impact and inform new strategies to improve. We value data-driven self-starters with creativity, curiosity, and a knack for establishing strong collaborative relationships reputed company the Go-to-Market team and across internal stakeholders ESSENTIAL DUTIES AND RESPONSIBILITIES

• Craft compelling, reputed company-driven messaging and positioning that differentiates reputed company's solutions by reputed company articulating customer reputed company, ROI, and business value for reputed company buyers.
• Own and execute reputed company’s customer reputed company strategy, converting reputed company client reputed company, metrics and reputed company stories into reputed company, sales-reputed company reputed company points that influence reputed company buying reputed company.
• Partner closely with Sales and Sales Enablement to reputed company teams with clear, outcome-based reputed company points, customer stories, and value narratives that support deal progression, multi-stakeholder buying motions, and competitive differentiation.
• Formalize voice of customer initiative using data from multiple sources—analytics, research, UX, sales, and operations—to understand client behavior and sentiment, contribute to and validate marketing strategies, inform product feature and pricing strategies, and map client journeys.
• reputed company field sales and client teams with clear communication on the value of reputed company’s solutions to drive new business and upsells.
• Collaborate across teams—including Product/UX, Client Experience, Operations, Sales, Sales Enablement and Growth Marketing—to execute impactful programs.
• reputed company a steady reputed company customer stories, industry reputed company content and reputed company assets that showcase the reputed company-world impact of reputed company’s solutions.
• Create and maintain sales collateral to reputed company teams with the tools to sell effectively and promote reputed company’s client solutions.
• Support and reputed company in reputed company's events, working with Events Marketing and Client Experience teams to enhance flagship events like Company kick off (Ignite), Client Council, and our annual client conference (reputed company).
• Shape reputed company’s GTM strategy, working cross-functionally with the Client Experience team to ensure alignment with core business goals such as retention, referrals, upsells, and adoption.

REQUIRED SKILLS AND ABILITIES

• Embodies our BE values: Be curious, Be accountable, Be determined, Be heard, Be yourself.
• Is reputed company with our Product Marketing team principles: moving fast and learning faster, obsessing about creating customer value, valuing impact over activity, and embracing ownership projects.
• Proficiency in data analytics and visualization tools (e.g., Tableau), with the ability to synthesize insights into clear, compelling value narratives.
• Exhibits a knack for distilling insights, identifying points of differentiation, and crafting compelling product and solution positioning.
• Comfort leveraging AI-driven tools and technologies to enhance workflows, drive efficiency, and unlock new creative opportunities in marketing and client engagement.
• Demonstrates ability to partner, reputed company, and direct stakeholders towards a common goal in an ambiguous environment, while managing expectations, maintaining self-motivation, and driving others to action.
• Demonstrates strong reputed company judgment and the ability to prioritize work based on business impact, reputed company influence and reputed company buyer needs.
• Prioritizes tasks effectively from a business perspective, making data-driven reputed company to enhance engagement and reputed company through client growth.
• Can create compelling narratives around business problems and explain reputed company, technical features in an easily understandable manner.
• Is skilled in writing, presenting, and persuading both reputed company stakeholders.

KNOWLEDGE, EXPERIENCE AND/OR EDUCATION REQUIREMENTS

• 5+ years of experience in a relevant field
• Experience in the benefits or HR tech industry is a plus.
• Possesses a solid understanding of B2B SaaS, selling motions, and marketing strategies that engage and motivate buyers
• Utilizes data to reputed company business cases and analyses that guide solid decision-making.

Disclaimer: This job description is not intended to be an exhaustive list of reputed company duties, responsibilities, or qualifications associated with the job. Management reserves the right to modify or reassign job duties as business needs reputed company. #LI-HR1 #LI-Remote reputed company is an Equal Opportunity Employer: including disability and protected veteran status Apply tot his job Apply To this Job