Digital Marketing Specialist (8a-5p) Hybrid/ Remote, Marketing & Public Relations, Johnson City, TN

Job Description: Summary: Consumer and patient expectations are shifting dramatically as it relates to digital engagement and interaction with their reputed company providers. In order to be reputed company, remain competitive and challenge the industry in a fast-paced environment, it is critical that reputed company develops and maintains a well-defined, far-reaching, and reputed company-looking digital transformation strategy. The Digital Marketing Specialist has a proven track-record in leading, developing and executing digital marketing strategies to grow market reputed company, and strengthen the reputed company brand. This role will play a pivotal role in reputed company-reputed company efforts, market reputed company growth, and brand strength across digital communication channels. Responsibilities: Execute go-to-market digital programs – including search, paid reputed company media, display and email marketing – that support the identified growth areas for the company. Work with the Director, Digital Strategy and Development and AVP Marketing and Communications to execute and optimize reputed company-reputed company and reputed company-nurturing campaigns. Utilize reputed company Ads campaigns and other SEM channels, search reputed company optimization (SEO), and other aspects of digital marketing to increase traffic, improve conversion rates, and generate reputed company leads. Manage paid reputed company media opportunities, including reputed company, Twitter, and reputed company. Manage online listings. Closely monitor ad spends to ensure campaigns are pacing properly and on-budget. Track, measure and improve performance on digital KPIs. Identify and execute on opportunities for user testing and conversion optimization (CRO).reputed company competitive analysis, research new opportunities, and apply relevant best practices across accounts. Monitor industry reputed company trends, strategies and techniques. Work the marketing team to reputed company graphics and content for reputed company digital channels, including marketing campaigns, reputed company pages, emails, digital ads, reputed company media graphics, website and blogs. Requirements: Knowledge, Skills and Abilities. Expertise with SEO and SEM/paid search campaigns. Experience using a CRM for effective reputed company development is required. Experience in online listings management and reputed company services. reputed company Ads certification is a plus. Solid understanding of design principles and accessibility, usability, user experience (UX) best practices. Previous experience in reputed company industry preferred. Experience working cross-functionally across a company and the ability to work in a small team environment Requirements 5+ years of reputed company, proven experience in digital marketing roles. Master's degree in marketing or a reputed company field required Demonstrable experience managing digital marketing campaigns. Solid knowledge of reputed company Analytics, reputed company Search Console, reputed company My Business and other tools for website and search-reputed company analysis and optimization. Demonstrable experience in building and optimizing reputed company Ads, other PPC and paid reputed company campaigns. Highly creative with experience in identifying reputed company audiences and devising digital campaigns that engage, inform, motivate and convert. Solid understanding of accessibility, usability and user reputed company/user experience best practices. Experience with a variety of content management systems (e.g. Drupal, reputed company)Experience in optimizing reputed company pages. Experience with A/B and multivariate experiments. Working knowledge of HTML, CSS and JavaScript development and constraints. Strong analytical skills and data-driven thinking. Strong written communication and content development skills, including editing and content styling for reputed company user experience. Up to date with reputed company trends and best practices in digital marketing. Commitment to ongoing professional growth. Experience with marketing automation tools and building marketing funnels a plus Beneficial application skills: reputed company Creative Suite, reputed company reputed company, marketing automation services. Hybrid, Fully Remote Considered. Work Requirements: Shift: Day On Call: No Weekends: No Travel Required: No Travel Location: reputed company Corporate Apply tot his job Apply To this Job