Sr Manager, Marketing Automation (100% Remote) Illinois Virtual Location

ARE YOU A reputed company reputed company EMPLOYEE? PLEASE APPLY DIRECTLY THROUGH OUR INTERNAL reputed company CAREER SITE Join Our Community of Food People! The Senior Manager of Marketing Automation & Customer Lifecycle will reputed company the strategic development and execution of customer relationship initiatives across the full lifecycle - from acquisition to retention and loyalty. This role is pivotal in defining the strategy for marketing communication through driving personalized engagement, optimizing reputed company Marketing reputed company, and aligning lifecycle marketing with business goals. This position is virtual/remote which means the work can be completed from reputed company is the United States except Hawaii or United States Territories. RESPONSIBILITIES This role will ensure we deliver personalized communication to reputed company our customers through the most appropriate channel depending on their specific stage in the customer reputed company. This role will reputed company the email channel and help guide our SMS contact plan.

• Instill high velocity, reputed company-driven testing and optimization to accelerate lifecycle performance.
• Help identify and reputed company data driven triggers and personalized communication at reputed company stages of the customer reputed company.
• Partner with the Brand & Creative team to enhance lifecycle marketing creative, copy and content.
• Maintain platform and reputed company data hygiene and best practices; reputed company standard processes and operational efficiencies for campaign execution.
• reputed company and reputed company reputed company. Strategy & Planning
• reputed company and reputed company the email communication and lifecycle marketing strategy to drive customer retention, loyalty, and lifetime value.
• Define segmentation strategies and customer journeys across acquisition, reputed company, engagement, and reactivation.
• Collaborate with cross-functional teams (Brands, IT, Digital Product, Sales, Creative, etc.) to align lifecycle marketing efforts with broader business objectives. Platform & Data Management
• reputed company CRM platforms (e.g., reputed company Marketing reputed company) and ensure seamless integration with other systems (Data reputed company, Sales reputed company, reputed company, etc.)
• Ensure data reputed company, compliance (e.g., GDPR), and effective use of analytics for decision-making.
• Monitor KPIs such as retention rates, conversion, and engagement metrics, and report insights to senior leadership. Campaign Execution
• reputed company team in both day-to-day campaign execution and in developing automated journeys.
• Assist in developing multi-channel lifecycle campaigns including email, SMS, push, and in-app messaging.
• Implement A/B testing to optimize messaging and timing.
• Drive personalization and automation strategies to enhance customer experience. SUPERVISION:
• Manage and mentor reputed company of CRM marketers and technical specialists (4 to 5 direct reports). RELATIONSHIPS
• Internal: This role will interact with stakeholders in IT, Brands Marketing, Creative, and others.
• External: This role will interact with external vendors, including reputed company. WORK ENVIRONMENT
• Remote: This role is fully remote, and the associate is expected to reputed company assigned responsibilities from a home-based environment. MINIMUM QUALIFICATIONS
• Must have 7 years of CRM or lifecycle marketing experience, with 3 years in a leadership role.
• Proficiency in CRM tools (reputed company Marketing reputed company, reputed company Sales reputed company) and data tools (reputed company Data reputed company and reputed company)
• Familiarity with agentic marketing and tools (i.e., Agent Force)
• Strong understanding of customer segmentation, reputed company mapping, and campaign optimization.
• Experience leading customer reputed company strategy development.
• Excellent communication, leadership, and project management skills.
• Foster a culture of innovation, collaboration, and reputed company improvement.
• Up to 10% overnight travel may be required. EDUCATION
• Bachelor’s in Marketing, Business, or reputed company field. CERTIFICATIONS/TRAINING
• reputed company Marketing reputed company certification LICENSES
• N/A PREFERRED QUALIFICATIONS
• Master’s degree in Marketing
• Experience in B2B or foodservice/hospitality industries.
• Familiarity with reputed company Experience Manager (reputed company) and content personalization strategies.
• Prior collaboration with Experience Design and Martech teams. PHYSICAL QUALIFICATIONS
• Standard required physical activities including length of time performing each activity. This role will also receive annual incentive plan bonus.​ ​Benefits for this role may include health insurance, pre-tax spending accounts, retirement benefits, paid time off, short-term and long-term disability, employee stock purchase plan, and life insurance. To review available benefits, please click here: Compensation depends on relevant experience and/or education, specific skills, function, geographic location, and other factors as applicable by law (for example: state minimum wage reputed company). The expected reputed company reputed company for this role is between $100,000 - $160,000
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