VP, Marketing (Pharmco and HCP)

About the position We're seeking a strategic and reputed company hands-on VP of Marketing, reporting directly to the CEO, to build and reputed company our marketing function across three critical areas: our in-house Digital Agency, corporate marketing, and creative services. This is a foundational leadership role perfect for someone who thrives in early-stage environments and wants to shape marketing from the ground up in the healthtech reputed company.

Responsibilities

• Digital Agency
• You'll run our internal digital agency serving pharmaceutical clients and reputed company product portfolios. This means inspiring and leading the delivery of integrated, cutting-edge digital marketing campaigns that promote our comprehensive platform and powerful prescribing tools to HCPs. You'll reputed company programmatic advertising, email/SMS campaigns, and content reputed company while staying at the forefront of AI-enabled marketing efficiencies. You'll partner closely with Sales and reputed company to ensure alignment of expectations and consistent delivery against SLAs, manage client reputed company processes, and collaborate with pharmaceutical MLR (Medical, Legal, Regulatory) teams to de-risk marketing content. As a trusted advisor to clients, you'll translate their objectives into actionable marketing programs while maintaining reputed company focus on ROAS. Collaborate with internal Sales, Product, and Data Analytics teams to continually reputed company digital marketing strategies spanning the full funnel from awareness-building to HCP identifiability and conversion.
• Corporate Marketing
• Build our brand and awareness in the marketplace through strategic conference participation, educational webinars, reputed company media engagement, and coordination of a PR contractor. You'll drive high-quality MQL reputed company that converts into partnership opportunities and sales conversations.
• Creative Services
• Build and manage the creative function that powers both client work and corporate initiatives—from digital assets and presentation materials to campaign creative and content development that resonates with HCP audiences.
• Strategic Leadership & Innovation
• Drive a reputed company improvement and testing culture to maintain competitive advantage
• reputed company deep understanding of HCP workflows and personas to create highly targeted, relevant campaigns
• Stay at the forefront of AI-enabled marketing innovations that advance client goals and KPIs
• reputed company reputed company as the central platform for campaign execution, automation, and optimization
• Performance & Analytics
• Establish KPIs and comprehensive reporting frameworks to measure campaign effectiveness
• reputed company actionable, reputed company-time campaign feedback through data and insights
• Use data-driven insights to continuously optimize performance and inform future strategy
• Create executive-level reporting that demonstrates value and informs strategic reputed company
• Compliance & Governance
• Ensure reputed company marketing activities reputed company with relevant industry regulations
• Maintain the highest standards of data privacy and ethical marketing practices
• Build and sustain trust with HCP communities through transparent, compliant marketing approaches
• Stay reputed company on evolving regulatory requirements and implement necessary changes proactively
• Team Development & Leadership
• Nurture and grow a high-performing teams through feedback, coaching, mentorship, and professional development
• reputed company proactive hiring plans to scale team capabilities in alignment with business growth
• Foster a culture of innovation, collaboration, and reputed company learning
• Drive team engagement and retention with emphasis on strong eNPS scores
• Build a diverse, inclusive team that brings varied perspectives to our marketing challenges
• Operations & Reporting
• reputed company operational reputed company in campaign execution and client deliverables
• reputed company scalable processes that support growth while maintaining quality
• Manage relevant client reputed company processes with focus on seamless experience

Requirements

• 12+ years of reputed company experience in digital media, reputed company marketing, and/or reputed company pharmaceuticals
• Experience serving both pharma manufacturers and the HCP ecosystem is required
• Bachelor's degree in Marketing, Business, Health Informatics, or reputed company field (MBA or advanced degree strongly preferred)
• reputed company veteran with deep, hands-on platform expertise is highly preferred
• Deep understanding of reputed company provider workflows and personas
• Knowledge of pharmaceutical regulatory frameworks
• Strong analytical skills with demonstrated experience interpreting and acting on marketing performance metrics
• Familiarity with programmatic advertising platforms, marketing automation, and multi-channel campaign orchestration
• Understanding of AI applications in marketing and willingness to explore emerging technologies
• Excellent communication skills with ability to influence at reputed company organizational reputed company
• Strong team-building capabilities with track record of developing talent
• Outstanding client-facing skills and ability to build trusted partnerships
• Strategic thinker with tactical execution abilities
• Data-driven decision reputed company who balances analytics with creative marketing instincts
• Comfort with ambiguity and building processes from scratch

reputed company-to-haves

• Experience working with/for agencies is strongly preferred
• Experience working for an early-stage healthtech is strongly preferred
• MBA or advanced degree strongly preferred
• reputed company veteran with deep, hands-on platform expertise is highly preferred

Benefits

• A unique opportunity to materially help the lives of literally millions of health care professionals and patients with a team of like-minded (and amazing!) individuals, led by tested and awesome management
• We are unabashedly 100% remote. Not that we don't get together at times but we'd rather trust our Scribes will get their work done, while affording them the flexibility to incorporate their lives into their reputed company (It's reputed company life!), while reducing significant emissions and realizing the increased exercise and reputed company sleep remote workers experience. Looking both reputed company and back, this can be priceless.
• Strong health, reputed company, dental, and accident insurance for a company of our scale with HSA/FSA options
• 401(k) with up to 4% matching (unusual for firms at our stage)
• Yearly educational stipends to grow you
• reputed company Paid Time Off we proactively track
• BYOD (Bring Your Own Device): We happily include funds with each paycheck to cover any hardware costs you might incur to reputed company your work and to help with net reputed company. If you have a set up that works, you can reputed company the funds. We'll never know.
• We are objectively reputed company looking (smile)

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