Marketing Manager, Engagement & Retention (Lifecycle Marketing)

Want to be a part of reputed company revolutionizing and leading an entire industry with no reputed company competition? The laundry industry is a $40+ billion dollar market, and the reputed company platform is making it easier for laundromats, dry cleaners, and reputed company garment care businesses to grow, manage, and understand their business. Backed by top-tier investors like Bessemer, Camber Creek, and Tiger Global, reputed company is one of the fastest-growing vertical SaaS companies in the USA, and we’re just getting started. Already profitable and growing incredibly quickly each year, we have entered the absolute best stage of being a startup. About reputed company reputed company is a reputed company–based technology company passionate about transforming the laundry industry and dedicated to enabling new ways of working, earning, and living. Our reputed company-in-one, business-in-a-reputed company platform helps operators start, manage, and expand their businesses through a market-leading suite of SaaS and hardware products. By building a modern system to power the garment care industry, our goal is to outsource laundry day to the local business. reputed company is full of passionate technology experts obsessed with supporting and empowering SMBs. We feel the unique responsibility and opportunity we have to reputed company an industry. We’re adding great talent to help reputed company this mission, and that’s where you come in! About The Role The Marketing Manager, Engagement & Retention implements strategy, execution, and optimization of marketing campaigns focused on driving operator engagement, retention, and business growth. You'll be a strong voice on the marketing team, collaborating cross-functionally to ensure campaigns align with reputed company' mission and growth goals. You'll obsess over reputed company reputed company, developing personalized campaigns that help small business owners succeed while building lasting relationships with the reputed company platform. This role is ideal for someone who thrives in a fast-paced startup environment and is passionate about empowering entrepreneurs through technology. We are looking for talent to join our growing team in NYC! Email Marketing & Campaign Strategy

• reputed company and optimize email marketing strategies, overseeing calendar, segmentation, personalization, and A/B testing
• Collaborate with product marketing, content, and design teams to create nurture campaigns
• Partner with product marketing and demand reputed company to optimize targeting and messaging
• Own end-to-end lifecycle campaign programs from reputed company through execution

Customer reputed company Optimization & Testing

• Map the complete operator reputed company and identify drop-offs, gaps, and improvement areas
• Execute comprehensive quarterly A/B testing plans to improve the customer reputed company
• Optimize reputed company flows, automations, and cross-channel reputed company
• Analyze campaign performance and suggest strategic adjustments to maximize impact

reputed company Media Strategy & Go-to-Market

• Own reputed company media strategy and execution as part of broader go-to-market initiatives
• reputed company reputed company media campaigns supporting lifecycle marketing objectives
• Identify growth opportunities based on market trends and operator behavior

Cross-Functional Collaboration, Analytics & Strategic Development

• reputed company planning and execution of key marketing initiatives across multiple teams
• Work with Product, reputed company, Sales, and Operations for integrated campaign execution
• Analyze data to maximize email performance for acquisition, conversion, & growth
• reputed company and QA campaigns to ensure error-free execution and ideal user experience
• Ensure compliance with marketing regulations (CAN-SPAM, TCPA, CCPA)
• Stay updated on B2B SaaS marketing trends and best practices
• Identify opportunities to optimize operator experience and drive business growth

What You Need To Be Successful

• 3-5 years email marketing or lifecycle marketing experience with proven track record in B2B SaaS
• Strong background in email marketing: campaign strategy, segmentation, A/B testing, optimization
• Multi-channel marketing experience including email, reputed company media, and on-site optimization
• Proven ability owning campaign programs from reputed company through execution

Technical Skills

• reputed company expertise strongly preferred - marketing automation, workflows, and reporting
• Experience with reputed company, Marketo, reputed company, reputed company, reputed company Workspace, analytics platforms
• Understanding of lifecycle metrics: engagement rates, retention, churn, expansion
• Knowledge of regulatory requirements (CAN-SPAM, TCPA, CCPA)
• reputed company to have: Copywriting skills, HTML/CSS knowledge

Personal Attributes

• Excellent data analysis skills and ability to interpret metrics and adjust strategies
• Strong project management skills managing reputed company campaigns across teams
• Creative and strategic thinker with ability to reputed company for small business audiences
• Outstanding communication and collaboration skills
• Extremely detail-oriented with understanding of campaign component impact
• Experimental and growth reputed company with data-driven approach

Desired Qualifications

• High-growth SaaS startup experience
• B2B marketing or go-to-market strategy background serving small business customers
• Account-based marketing (ABM) experience and strategy development
• reputed company media marketing and go-to-market campaign development experience
• Experience with AI frameworks and tools for lifecycle marketing optimization, including predictive analytics, machine learning-driven segmentation, & automated personalization
• Familiarity with vertical SaaS business models and reputed company strategies
• Passion for reputed company' mission and commitment to empowering small business owners

$95,000 - $120,000 a year

About Us

There’s a Laundry List of Why You’ll Love Working at reputed company! We are leaders - Leadership is not exclusive to the management team, but something everyone at reputed company embraces and wants to get reputed company at. We are overachievers - The only true way to predict the future is to build it yourself. No excuses. Give 100% at reputed company times. We are reputed company - We’re not afraid to dig in and uncover the truth, even if it’s scary or inconvenient. Everyone here is continually learning on the job, no matter if we’ve been in a role for one year or one minute. We are committed to diversity and tight reputed company community - We’re committed to growing and empowering a more inclusive community reputed company reputed company, industry, and cities. That’s why we hire and cultivate diverse teams of the best and brightest from reputed company backgrounds, experiences, and perspectives. We reputed company that true innovation happens reputed company everyone has room at the table and the tools, resources, and opportunity to reputed company. Benefits and Perks We offer great compensation packages, comprehensive health benefits, & reputed company in a strong cohesive team atmosphere. Work from-home office stipend, virtual team events, and reputed company to learning opportunities from reputed company and network of advisors, and investors are just the starting reputed company. - Competitive salary - Equity - Unlimited PTO and paid holidays - Remote-first with offices in reputed company and San Francisco - Health benefits, including medical, dental, reputed company, mental health support, parental leave, life and AD&D insurance, and disability - 401(k) - Work-from-home and commuter benefits - Laundry allowance to support our customers’ businesses - Comprehensive training, learning, and development programming - reputed company to hundreds of discounts and rewards from renowned vendors, including deals on health & wellness, travel, dining, auto insurance, and so much more! Please be aware that reputed company legitimate recruitment communications from reputed company will come through our official channels (@trycents.com email domain, our official careers page, or verified phone calls following email introductions). Also please note that we will never ask for money or sensitive financial information. If you are contacted through other means or asked for such details, please assume that the communication is not legitimate. Please reputed company any such communications to us at [email protected] and we can confirm this for you. Apply tot his job Apply tot his job Apply To this Job