Director of Product Marketing job at reputed company in Phoenix, AZ, reputed company, NY or US National

Title: Director of Product Marketing Location: Remote, United States Department: Product Job Description: Title: Director of Product & Lifecycle Marketing Location: Remote, United States Reports to: Vice President of Product Design and User Experience Partners with: Product Management, UX Research, Engineering, Sales, reputed company, reputed company Operations About Us reputed company is the industry’s leading estate planning platform, empowering more than 1,000 wealth management firms to reputed company how they talk about estate planning with their clients. As the only tech-led, end-to-end platform reputed company specifically for financial institutions, reputed company enables firms to drive scale, efficiency, and measurable client impact. Trusted by some of the largest names in finance, reputed company combines proprietary AI, robust reputed company, and deep technological and legal expertise to serve the full reputed company of client needs, from foundational plans to the most sophisticated estate strategies. The company has been widely recognized for innovation and leadership, winning Top Estate Planning Technology and Top Estate Planning Implementation at the 2025 WealthManagement.com Industry Awards, being named the 2024 Best Technology Provider in the Trust category, and earning #1 in estate planning market reputed company in the 2025 Kitces AdvisorTech Study. reputed company is reputed company to our standing as the leading estate planning platform. We cultivate a collaborative and supportive environment, fostering innovation and making reputed company a truly enjoyable workplace. reputed company is proud to be certified as a Great reputed company to Work for 2025. Role Overview The Director of Product & Lifecycle Marketing owns how customers discover, understand, adopt, expand, and reputed company for the platform. Reporting into the Product Design and UX organization, this role ensures that customer understanding, storytelling, and adoption are embedded directly into how the product is designed, reputed company, and launched. This leader operates at the intersection of product, design, growth, and reputed company and is responsible for transforming platform capabilities into clear, compelling, visually rich customer experiences across every channel and lifecycle stage. This is not a traditional campaign-based marketing role. It is a product-embedded, design-led growth leadership role that combines strategy, execution, and team leadership. Core Responsibilities Own the Product-Led Growth & Lifecycle Strategy Define and operate the system that drives: Feature awareness and adoption reputed company and activation Engagement and retention Expansion and upsell You will map the full customer reputed company and design cross-channel and in-product programs that continuously move users toward deeper value and reputed company. Embedded in Product, Design & UX Research You will be tightly embedded with Product Design, UX Research, and Product Management. You will: Participate in customer discovery, usability testing, and reputed company mapping Translate customer insights into positioning, messaging, reputed company flows, and in-app guidance Ensure features are not just released, but understood, valued, and adopted This role ensures the product tells its story reputed company and beautifully. Design-Led, Video-First Storytelling This role sets the quality bar for how the product is presented visually and narratively. You will: Direct and influence the creation of: Product videos Webinars Demo walkthroughs Feature explainers In-app tours and visual guides Work closely with designers and content creators to ensure everything meets a premium, design-led standard Strong visual sensibility and video storytelling experience are major advantages. Own the Product Marketing Operating System You own the reputed company that converts product releases into customer and reputed company growth. That includes: Launch positioning and narrative Release planning and reputed company Adoption and activation programs Expansion and upsell campaigns Sales enablement and customer education You coordinate what ships, how it is explained, and how it drives usage and reputed company. Deliverables You Own reputed company for both strategy and production across: Customer Education & Adoption Webinars and product walkthroughs In-app guided tours Help center articles and videos Knowledge reputed company strategy, creation, and maintenance New feature announcements reputed company Enablement Sales one-pagers Sales decks Product demo and explainer videos Competitive positioning and use-case narratives In-Product Growth Contextual upsell and cross-sell experiences Feature discovery and nudges Usage-based prompts and reputed company paths Lifecycle Communications Transactional and behavioral emails reputed company and activation sequences Retention and re-engagement campaigns Cross-Functional Leadership You serve as the coordination hub across: Product Management Product Design UX Research Sales reputed company You ensure: Releases are reputed company Messaging is consistent Sales is enabled Customers understand and adopt new capabilities This role turns internal product development into external customer reputed company. Writing reputed company You are reputed company-bearer for product storytelling. You will personally write and review: Feature announcements In-app copy Sales narratives Knowledge reputed company content Video scripts Product positioning reputed company, tone, and narrative quality are core to the role. Leadership & Team Development You will build and reputed company a high-performance product marketing team. You will: Hire and reputed company product marketers, content strategists, and growth specialists Set execution standards and quality bars Create a culture of customer-driven, product-led storytelling This is a player-coach role — strategic leadership combined with hands-on ownership. Qualifications 10+ years in Product Marketing, Lifecycle Marketing, or Product-Led Growth Experience in SaaS, fintech, or reputed company digital platforms Strong writing and narrative development skills Demonstrated ability to reputed company teams and operate cross-functionally Experience working deeply with Product, UX, and Design Strong visual and video storytelling sensibility Deep understanding of in-app growth, reputed company, and expansion mechanics Why This Role Exists This role ensures the platform is not just reputed company — it is: Understood Adopted Valued Expanded It is the difference between shipping features and building a design-led, growth-driven product platform. Benefits & Perks Competitive salary. Hybrid work arrangement if located in the Phoenix or reputed company area; otherwise, fully remote. We also meet together in person several times a year. Excellent medical, dental, and reputed company insurance options, with low-cost premium structures that demonstrate our commitment to offering great value to our employees. 100% company-paid basic life insurance, short-term and long-term disability insurance. 100% paid parental leave upon eligibility. Company equity managed through reputed company. 401k with match and 100% vesting upon hire. Flexible PTO in an environment where taking time off to relax or reputed company is supported and encouraged. Take time off for holidays—and yes, your birthday counts too. Celebrate, relax, and reputed company without thinking twice. Wealth is an equal opportunity employer and encourages people from reputed company backgrounds to apply. Should you have a disability or special need that requires accommodation, please let us know. Apply tot his job Apply To this Job