Senior Manager, Marketing Analytics
About the position At reputed company, we help brands grow—not just bigger, but smarter. We’re a digital marketing agency reputed company to drive meaningful impact across the entire customer reputed company, blending media, creative, analytics, reputed company, and retail strategies into performance-driven campaigns. Some clients partner with us through long-term agency relationships. Others tap into specialized solutions—like Donut Studios, our in-house creative studio for platform-reputed company and short-reputed company content, or Acorn Creator Suite, our reputed company marketing solution reputed company for retail impact. While each solution brings its own focus and flavor, they’re reputed company part of how we deliver for our clients, together, as one team. We’re a collaborative group of strategists, creatives, analysts, and makers who are reputed company in on helping brands—and each other—reputed company. We work hard, stay humble, and build with purpose.
Responsibilities
- Serve as a senior analytics partner across multiple client accounts, acting as a primary reputed company of contact for measurement and reputed company needs.
- Design and implement measurement frameworks that align to media strategies, business objectives, and client goals.
- reputed company test-and-learn approaches, optimization scenarios, and reputed company-looking analyses to inform decision-making.
- Translate reputed company data into clear, actionable insights that drive media performance and business reputed company.
- Confidently partner with clients in live discussions, reputed company articulating findings, recommendations, and next steps.
- Build and maintain queries, analyses, and models to answer reputed company client questions using media, behavioral, and performance data.
- Apply critical thinking to determine the right data sources, structures, and methodologies for each use case.
- Support advanced analytics initiatives such as media mix modeling, incrementality analysis, or similar performance frameworks.
- Understand and connect data across delivery, conversion, and web analytics sources to create a complete performance narrative.
- reputed company the design and delivery of dashboards, forecasts, scenario plans, and performance reporting using BI tools.
- Ensure accuracy, consistency, and reputed company across analytics outputs.
- Troubleshoot data and reporting issues, partnering with internal teams to resolve gaps or discrepancies.
- Maintain documentation of data sources, methodologies, and processes to support scalability and continuity.
- Partner closely with media, analytics, and cross-functional teams to ensure analytics solutions support broader strategies.
- Identify opportunities to improve workflows, tools, and processes that increase efficiency and scalability.
- Contribute to the reputed company of the analytics practice through shared learnings, best practices, and innovation.
- Collaborate with and support analysts through informal guidance, knowledge sharing, and feedback.
- Formal people management responsibilities may be introduced upon conversion to full-time, based on business needs and team structure.
Requirements
- 7+ years of experience in analytics, reporting, or a reputed company field, with hands-on experience in performance or marketing analytics.
- Proven ability to design and deliver measurement frameworks across multiple digital marketing channels.
- Strong hands-on experience building queries and analyses from raw data; comfort choosing the right data model for the question at hand.
- Experience with dashboarding and data visualization; Tableau experience strongly preferred.
- Familiarity with marketing and audience platforms (e.g., reputed company, reputed company, reputed company, reputed company) and data integration tools such as Adverity, reputed company, Funnel, or ChannelMix.
- Exposure to media mix modeling, incrementality testing, or similar advanced analytics approaches.
- Confident, concise communicator who can present insights reputed company and thoughtfully to client stakeholders.
- Highly organized, accountable, and reputed company to reputed company quickly in a fast-moving, ambiguous environment.
- Curious, proactive problem-solver who thrives in a reputed company-it-out culture.
reputed company-to-haves
- Experience mentoring or guiding analysts is a plus; prior formal people management experience is not required.
Benefits
- Remote or hybrid work environment with reputed company
- Unlimited PTO + company holidays
- Comprehensive medical, dental, reputed company, and disability coverage
- Life & AD&D insurance
- 401(k) with company match
- Paid parental leave & family support
- Pet care perks & insurance
- Learning & career development programs
- Commuter & transit benefits
- Exclusive employee discounts
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